A data profile of the people who buy, follow and care about Optics in Brazil — modelled from more than twelve digital signal sources. Optics has an estimated audience of 10,436,455 people in Brazil.
Optics has an estimated audience of 10,436,455 people in Brazil. 63.8% are female, 36.2% are male, average age 41.5. Top brand affinities: Instagram, Country music, Medicine, Shopping malls, Hip hop music.
Top brand affinities include Instagram, Country music, Medicine, with strongest over-indexing on Instagram (1.62× the country average).
Demographically, the Optics audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Tradition, Individualism.
The typical Optics fan in Brazil is more female, around 41.5 years old, with strong Tradition tendencies and a notable affinity for Instagram.
The key figures that characterise the Optics profile in Brazil.
63.8% are female, 36.2% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 41.5 |
| Estimated audience size | 10,436,455 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Optics audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 6.7% |
| Brazil | 4.6% |
The strongest cross-interests of the Optics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ana Hickmann | Fashion & Accessoires | 3.06× | ||
| 02 | Diplomacy | Politics & Society | 2.27× | ||
| 03 | Duvet | Home & Garden | 2.04× | ||
| 04 | Oakley | Fashion & Accessoires | 2.02× | ||
| 05 | Spanish language | Politics & Society | 1.82× | ||
| 06 | Eyewear | Fashion & Accessoires | 1.69× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 1.65× | ||
| 08 | Internet & Social Media | 1.62× | |||
| 09 | Country music | Music & Radio | 1.61× | ||
| 10 | Hip hop music | Music & Radio | 1.60× | ||
| 11 | Sabrina Sato | Movies & TV | 1.60× | ||
| 12 | Medicine | Business & Career | 1.59× | ||
| 13 | Dafiti | Fashion & Accessoires | 1.58× | ||
| 14 | Microwave oven | Home & Garden | 1.54× | ||
| 15 | Sandra Bullock | Movies & TV | 1.53× | ||
| 16 | Island | Travel & Leisure | 1.52× | ||
| 17 | Origami | Kids & Family | 1.52× | ||
| 18 | Hinduism | Politics & Society | 1.52× | ||
| 19 | Milan | Travel & Leisure | 1.51× | ||
| 20 | Shopping malls | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.33× | |
| Individualism | JOY | 1.32× | |
| Convenience Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.73× | |
| Quality Awareness | PREMIUM | 0.81× | |
| Urban Lifestyle | OPEN | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Optics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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