Optics Audience in Brazil
Optics has an estimated audience of 10,436,455 people in Brazil. 63.8% are female, 36.2% are male, average age 41.5. Top brand affinities: Electrolux, Sport Club do Recife, Telegram, Steam, Havaianas.
Top brand affinities include Electrolux, Sport Club do Recife, Telegram, with strongest over-indexing on Electrolux (2.36× the country average). Demographically, the Optics audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Tradition, Creativity.
Category: Health · Type: Topic
Demographics of Optics fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 41.5 |
| Estimated audience size | 10,436,455 |
Audience persona
The typical Optics fan in Brazil is more female, around 41.5 years old, with strong Tradition tendencies and a notable affinity for Electrolux.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electrolux | 2.36× | Home & Garden |
| Sport Club do Recife | 2.02× | Sports |
| Telegram | 2.21× | Internet & Social Media |
| Steam | 2.37× | Games |
| Havaianas | 2.14× | Fashion & Accessoires |
| Spas | 1.51× | Beauty & Wellness |
| TripAdvisor | 2.08× | Travel & Leisure |
| Michael Jackson | 2.37× | Music & Radio |
| Xiaomi | 2.19× | Technology & Electronics |
| BTS | 1.95× | Music & Radio |
| Dafiti | 1.63× | Fashion & Accessoires |
| Coritiba Foot Ball Club | 1.56× | Sports |
| Galinha Pintadinha | 1.62× | Movies & TV |
| Ana Hickmann | 3.3× | Fashion & Accessoires |
| OLX | 1.52× | Shopping |
| Spanish language | 1.76× | Politics & Society |
| Mixed martial arts | 1.93× | Sports |
| JBL | 2.27× | Technology & Electronics |
| Ariana Grande | 2.2× | Music & Radio |
| Buffet | 1.73× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.38 |
| Creativity | OPEN | 1.36 |
| Price Sensitivity | PREMIUM | 1.22 |
| Extroversion | THRILL | 1.19 |
| Spirituality | BALANCE | 1.13 |
| Risk Appetite | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 6.7% |
| Brazil | 4.6% |
See Optics audiences in other countries
More Health audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Optics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.