A data profile of the people who buy, follow and care about Microwave oven in Brazil — modelled from more than twelve digital signal sources. Microwave oven has an estimated audience of 5,581,516 people in Brazil.
The average Microwave oven fan in Brazil is 46.2 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Kitchen stove, Countertop, Outline of food preparation, with strongest over-indexing on Kitchen stove (19.15× the country average).
Demographically, the Microwave oven audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Spirituality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Microwave oven fan in Brazil is more female, around 46.2 years old, with strong Spirituality tendencies and a notable affinity for Kitchen stove.
The key figures that characterise the Microwave oven profile in Brazil.
75.2% are female, 24.8% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 75.2% |
| Male | 24.8% |
| Average age | 46.2 |
| Estimated audience size | 5,581,516 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 33% |
of the worldwide Microwave oven audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 6.1% |
| Brazil | 5.9% |
Where the Microwave oven audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rondônia | ~50K | 1.14× | |
| 02 | Acre | ~20K | 1.09× | |
| 03 | Sergipe | ~60K | 1.07× | |
| 04 | Amapá | ~20K | 1.05× | |
| 05 | Roraima | ~20K | 1.04× | |
| 06 | Alagoas | ~80K | 1.03× | |
| 07 | Mato Grosso do Sul | ~80K | 1.01× | |
| 08 | Paraíba | ~100K | 1.00× | |
| 09 | Rio Grande do Norte | ~90K | 1.00× | |
| 10 | Tocantins | ~40K | 1.00× | |
| 11 | Amazonas | ~100K | 0.99× | |
| 12 | Piauí | ~80K | 0.99× | |
| 13 | Federal District | ~90K | 0.98× | |
| 14 | Maranhão | ~100K | 0.97× | |
| 15 | Mato Grosso | ~100K | 0.97× | |
| 16 | Rio de Janeiro | ~500K | 0.96× | |
| 17 | Espírito Santo | ~100K | 0.96× | |
| 18 | Pará | ~200K | 0.95× | |
| 19 | Pernambuco | ~200K | 0.94× | |
| 20 | Ceará | ~200K | 0.93× | |
| 21 | Goiás | ~200K | 0.93× | |
| 22 | Santa Catarina | ~200K | 0.91× | |
| 23 | Bahia | ~300K | 0.90× | |
| 24 | Rio Grande do Sul | ~300K | 0.90× | |
| 25 | Paraná | ~300K | 0.88× | |
| 26 | Minas Gerais | ~500K | 0.85× | |
| 27 | São Paulo | ~1M | 0.80× |
The strongest cross-interests of the Microwave oven audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Countertop | Home & Garden | 22.66× | ||
| 02 | Outline of food preparation | Food & Beverages | 22.49× | ||
| 03 | Kitchen stove | Home & Garden | 19.15× | ||
| 04 | Cabinetry | Home & Garden | 13.25× | ||
| 05 | Fiscal year | Business & Career | 11.15× | ||
| 06 | Income tax | Business & Career | 9.37× | ||
| 07 | Refrigerator | Home & Garden | 8.84× | ||
| 08 | Sink | Home & Garden | 7.15× | ||
| 09 | Dish (food) | Food & Beverages | 4.85× | ||
| 10 | Culinary art | Arts & Culture | 4.83× | ||
| 11 | Revenue | Business & Career | 3.58× | ||
| 12 | Yarn | Fashion & Accessoires | 3.27× | ||
| 13 | Crochet | Home & Garden | 3.05× | ||
| 14 | Accounting | Business & Career | 3.00× | ||
| 15 | Communist Party of China | Politics & Society | 2.91× | ||
| 16 | Cupcake | Food & Beverages | 2.90× | ||
| 17 | Building | Home & Garden | 2.84× | ||
| 18 | Clube do Remo | Sports | 2.68× | ||
| 19 | Sewing | Home & Garden | 2.65× | ||
| 20 | Preta Gil | Music & Radio | 2.03× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.69× | |
| Creativity | OPEN | 1.62× | |
| Convenience Orientation | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.54× | |
| Early Adopter Mentality | POWER | 0.62× | |
| Sustainability | BALANCE | 0.66× |
Microwave oven has an estimated audience of 5,581,516 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
75.2% of Microwave oven fans are female, 24.8% are male, with an average age of 46.2 years.
Microwave oven fans show strongest brand affinity for Kitchen stove (19.15×), Countertop (22.66×), and Outline of food preparation (22.49×) over the country average.
Microwave oven fans in Brazil are most concentrated in São Paulo (reach ~1M), Rio de Janeiro (reach ~500K), and Minas Gerais (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Microwave oven itself, the audience over-indexes on Countertop (22.66×), Outline of food preparation (22.49×), Cabinetry (13.25×), and Refrigerator (8.84×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Microwave oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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