A data profile of the people who buy, follow and care about Revenue in Brazil — modelled from more than twelve digital signal sources. Revenue has an estimated audience of 8,277,788 people in Brazil.
Revenue has an estimated audience of 8,277,788 people in Brazil. 75.8% are female, 24.2% are male, average age 40.3. Top brand affinities: Shopping malls, Seleção Brasileira, Medicine, Fragrances, Soul music.
Top brand affinities include Shopping malls, Seleção Brasileira, Medicine, with strongest over-indexing on Shopping malls (2.35× the country average).
Demographically, the Revenue audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Creativity, Tradition.
The typical Revenue fan in Brazil is more female, around 40.3 years old, with strong Creativity tendencies and a notable affinity for Shopping malls.
The key figures that characterise the Revenue profile in Brazil.
75.8% are female, 24.2% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 40.3 |
| Estimated audience size | 8,277,788 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Revenue audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 26.5% |
| Brazil | 15.6% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Revenue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 3.58× | ||
| 02 | Shopping malls | Shopping | 2.35× | ||
| 03 | Hip hop music | Music & Radio | 2.26× | ||
| 04 | Hypermarket | Shopping | 2.24× | ||
| 05 | Soul music | Music & Radio | 2.20× | ||
| 06 | Medicine | Business & Career | 2.11× | ||
| 07 | Microsoft | Technology & Electronics | 2.05× | ||
| 08 | Fragrances | Beauty & Wellness | 2.00× | ||
| 09 | Action movies | Movies & TV | 1.94× | ||
| 10 | Beauty salons | Beauty & Wellness | 1.93× | ||
| 11 | Furniture | Home & Garden | 1.92× | ||
| 12 | Jazz music | Music & Radio | 1.91× | ||
| 13 | Basketball | Sports | 1.81× | ||
| 14 | Electronic music | Music & Radio | 1.79× | ||
| 15 | Wine | Food & Beverages | 1.73× | ||
| 16 | Religion | Business & Career | 1.71× | ||
| 17 | Entrepreneurship | Business & Career | 1.69× | ||
| 18 | Personal care | Health | 1.69× | ||
| 19 | Seleção Brasileira | Sports | 1.64× | ||
| 20 | Spotify | Internet & Social Media | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.80× | |
| Tradition | CONSERVATISM | 1.76× | |
| Spirituality | BALANCE | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Early Adopter Mentality | POWER | 0.73× | |
| Community Orientation | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Revenue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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