Religion Audience in Brazil
Religion has an estimated audience of 18,643,244 people in Brazil. 66.2% are female, 33.8% are male, average age 38.1. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Andressa Urach, Jesus, Clube do Remo, Belém, Christian Church.
The average Religion fan in Brazil is 38.1 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Andressa Urach, Jesus, Clube do Remo, with strongest over-indexing on Andressa Urach (2.31× the country average). Demographically, the Religion audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Mindfulness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Religion fans
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 38.1 |
| Estimated audience size | 18,643,244 |
Audience persona
The typical Religion fan in Brazil is more female, around 38.1 years old, with strong Mindfulness tendencies and a notable affinity for Andressa Urach.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 4,525,468 | 0.93× |
| Minas Gerais | 2,096,434 | 1.09× |
| Rio de Janeiro | 1,761,881 | 1.01× |
| Bahia | 1,161,857 | 0.94× |
| Rio Grande do Sul | 1,097,604 | 1× |
| Pernambuco | 877,765 | 1.03× |
| Paraná | 862,793 | 0.76× |
| Santa Catarina | 773,486 | 0.91× |
| Ceará | 736,941 | 0.9× |
| Pará | 626,081 | 1.03× |
| Goiás | 507,071 | 0.71× |
| Maranhão | 451,037 | 0.97× |
| Amazonas | 394,451 | 1.22× |
| Federal District | 342,520 | 1.1× |
| Paraíba | 340,984 | 0.91× |
| Espírito Santo | 335,783 | 0.86× |
| Rio Grande do Norte | 276,104 | 0.89× |
| Piauí | 250,975 | 0.97× |
| Mato Grosso | 233,727 | 0.67× |
| Alagoas | 230,398 | 0.85× |
| Mato Grosso do Sul | 228,847 | 0.84× |
| Sergipe | 218,471 | 1.12× |
| Rondônia | 139,944 | 0.9× |
| Roraima | 103,134 | 1.96× |
| Acre | 91,963 | 1.42× |
| Amapá | 91,772 | 1.39× |
| Tocantins | 77,603 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Andressa Urach | 2.31× | Fashion & Accessoires |
| Jesus | 1.76× | Politics & Society |
| Clube do Remo | 2.09× | Sports |
| Belém | 1.58× | Travel & Leisure |
| Christian Church | 2.97× | Politics & Society |
| Esporte Clube Juventude | 2× | Sports |
| Lindås | 2.49× | Travel & Leisure |
| Deity | 2.2× | Politics & Society |
| Constitution of Brazil | 1.52× | Politics & Society |
| God | 1.68× | Politics & Society |
| Creator deity | 2.11× | Politics & Society |
| Messianism | 2.31× | Politics & Society |
| Crochet | 1.66× | Home & Garden |
| Evangelism | 2.69× | Politics & Society |
| Ancient history | 1.87× | Politics & Society |
| Hymn | 1.92× | Music & Radio |
| Saudade | 2.4× | Politics & Society |
| Roberto Carlos (singer) | 1.83× | Music & Radio |
| Prayer | 2.54× | Politics & Society |
| Ney Matogrosso | 1.78× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.25 |
| Need for Security | CONSERVATISM | 1.94 |
| Spirituality | BALANCE | 1.71 |
| Sports Activity | POWER | 1.66 |
| Design Affinity | PREMIUM | 1.66 |
| Luxury Orientation | PREMIUM | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Brazil | 5.2% |
| Italy | 5.0% |
See Religion audiences in other countries
More Field of study audiences in Brazil
- Music (40,781,319)
- Politics and social issues (32,209,976)
- Psychology (26,504,100)
- Education (25,462,598)
- Architecture (22,995,552)
Frequently asked questions
How many fans does Religion have in Brazil?
Religion has an estimated audience of 18,643,244 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Religion fans?
66.2% of Religion fans are female, 33.8% are male, with an average age of 38.1 years.
Which brands do Religion fans like most?
Religion fans show strongest brand affinity for Andressa Urach (2.31×), Jesus (1.76×), and Clube do Remo (2.09×) over the country average.
Where do Religion fans live in Brazil?
Religion fans in Brazil are most concentrated in São Paulo (reach 4,525,468), Minas Gerais (reach 2,096,434), and Rio de Janeiro (reach 1,761,881). These three regions account for the largest share of the active audience.
What other brands do Religion fans also like?
Beyond Religion itself, the audience over-indexes on Jesus (1.76×), Clube do Remo (2.09×), Belém (1.58×), and Christian Church (2.97×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Religion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.