A data profile of the people who buy, follow and care about Religion in Brazil — modelled from more than twelve digital signal sources. Religion has an estimated audience of 18,643,244 people in Brazil.
The average Religion fan in Brazil is 38.1 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Andressa Urach, Clube do Remo, Jesus, with strongest over-indexing on Andressa Urach (2.31× the country average).
Demographically, the Religion audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Spirituality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Religion fan in Brazil is more female, around 38.1 years old, with strong Spirituality tendencies and a notable affinity for Andressa Urach.
The key figures that characterise the Religion profile in Brazil.
66.2% are female, 33.8% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 38.1 |
| Estimated audience size | 18,643,244 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Religion audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.8% |
| Brazil | 5.2% |
| Italy | 5.0% |
Where the Religion audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Roraima | ~60K | 1.12× | |
| 02 | Amazonas | ~300K | 1.08× | |
| 03 | Minas Gerais | ~2M | 1.07× | |
| 04 | Federal District | ~300K | 1.05× | |
| 05 | Amapá | ~70K | 1.04× | |
| 06 | Acre | ~70K | 1.04× | |
| 07 | Sergipe | ~200K | 1.03× | |
| 08 | Rio de Janeiro | ~2M | 1.01× | |
| 09 | Pernambuco | ~900K | 1.01× | |
| 10 | Pará | ~600K | 1.01× | |
| 11 | Rio Grande do Sul | ~1M | 1.00× | |
| 12 | Maranhão | ~500K | 0.99× | |
| 13 | Piauí | ~300K | 0.99× | |
| 14 | Rondônia | ~200K | 0.98× | |
| 15 | Bahia | ~1M | 0.97× | |
| 16 | Paraíba | ~400K | 0.97× | |
| 17 | Rio Grande do Norte | ~300K | 0.97× | |
| 18 | Alagoas | ~300K | 0.97× | |
| 19 | Mato Grosso do Sul | ~300K | 0.96× | |
| 20 | Tocantins | ~100K | 0.96× | |
| 21 | Ceará | ~800K | 0.95× | |
| 22 | Espírito Santo | ~400K | 0.95× | |
| 23 | São Paulo | ~4.5M | 0.94× | |
| 24 | Santa Catarina | ~800K | 0.94× | |
| 25 | Mato Grosso | ~300K | 0.91× | |
| 26 | Goiás | ~600K | 0.87× | |
| 27 | Paraná | ~1M | 0.85× |
The strongest cross-interests of the Religion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christian Church | Politics & Society | 2.97× | ||
| 02 | Evangelism | Politics & Society | 2.69× | ||
| 03 | Prayer | Politics & Society | 2.54× | ||
| 04 | Lindås | Travel & Leisure | 2.49× | ||
| 05 | Saudade | Politics & Society | 2.40× | ||
| 06 | Andressa Urach | Fashion & Accessoires | 2.31× | ||
| 07 | Messianism | Politics & Society | 2.31× | ||
| 08 | Deity | Politics & Society | 2.20× | ||
| 09 | Creator deity | Politics & Society | 2.11× | ||
| 10 | Clube do Remo | Sports | 2.09× | ||
| 11 | Criciúma Esporte Clube | Sports | 2.05× | ||
| 12 | Esporte Clube Juventude | Sports | 2.00× | ||
| 13 | Hymn | Music & Radio | 1.92× | ||
| 14 | Ancient history | Politics & Society | 1.87× | ||
| 15 | Jesus | Politics & Society | 1.76× | ||
| 16 | God | Politics & Society | 1.68× | ||
| 17 | Crochet | Home & Garden | 1.66× | ||
| 18 | Ceará Sporting Club | Sports | 1.60× | ||
| 19 | Belém | Travel & Leisure | 1.58× | ||
| 20 | Constitution of Brazil | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.32× | |
| Creativity | OPEN | 1.13× | |
| Mindfulness | BALANCE | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.60× | |
| Risk Appetite | THRILL | 0.66× | |
| Luxury Orientation | PREMIUM | 0.66× |
Religion has an estimated audience of 18,643,244 people in Brazil, concentrated in São Paulo and Minas Gerais.
66.2% of Religion fans are female, 33.8% are male, with an average age of 38.1 years.
Religion fans show strongest brand affinity for Andressa Urach (2.31×), Clube do Remo (2.09×), and Jesus (1.76×) over the country average.
Religion fans in Brazil are most concentrated in São Paulo (reach ~4.5M), Minas Gerais (reach ~2M), and Rio de Janeiro (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Religion itself, the audience over-indexes on Clube do Remo (2.09×), Jesus (1.76×), Belém (1.58×), and Christian Church (2.97×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Religion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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