A data profile of the people who buy, follow and care about Hymn in Brazil — modelled from more than twelve digital signal sources. Hymn has an estimated audience of 9,078,507 people in Brazil.
Hymn has an estimated audience of 9,078,507 people in Brazil. 64.6% are female, 35.4% are male, average age 37.4. Top brand affinities: Religion, Medicine, Jazz music, Fragrances, Michael Jackson.
Top brand affinities include Religion, Medicine, Jazz music, with strongest over-indexing on Religion (1.92× the country average).
Demographically, the Hymn audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Hymn fan in Brazil is more female, around 37.4 years old, with strong Tradition tendencies and a notable affinity for Religion.
The key figures that characterise the Hymn profile in Brazil.
64.6% are female, 35.4% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 37.4 |
| Estimated audience size | 9,078,507 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Hymn audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.1% |
| Brazil | 22.0% |
| China | 3.7% |
The strongest cross-interests of the Hymn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Borussia Dortmund | Sports | 3.52× | ||
| 02 | Toy Story (franchise) | Movies & TV | 3.52× | ||
| 03 | Rick and Morty | Movies & TV | 3.43× | ||
| 04 | Spanish language | Politics & Society | 2.35× | ||
| 05 | Michael Jackson | Music & Radio | 1.95× | ||
| 06 | Religion | Business & Career | 1.92× | ||
| 07 | Jazz music | Music & Radio | 1.79× | ||
| 08 | Medicine | Business & Career | 1.78× | ||
| 09 | Bible | Politics & Society | 1.78× | ||
| 10 | Action movies | Movies & TV | 1.70× | ||
| 11 | Heavy metal music | Music & Radio | 1.63× | ||
| 12 | Electronic music | Music & Radio | 1.58× | ||
| 13 | Fragrances | Beauty & Wellness | 1.56× | ||
| 14 | Spotify | Internet & Social Media | 1.56× | ||
| 15 | Samsung | Technology & Electronics | 1.56× | ||
| 16 | College | Business & Career | 1.56× | ||
| 17 | Hypermarket | Shopping | 1.56× | ||
| 18 | Basketball | Sports | 1.54× | ||
| 19 | Beauty salons | Beauty & Wellness | 1.51× | ||
| 20 | Microsoft | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.55× | |
| Spirituality | BALANCE | 1.53× | |
| Individualism | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.66× | |
| Luxury Orientation | PREMIUM | 0.73× | |
| Indulgence | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Hymn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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