Rascasse Audience Intelligence

Hymn Audience in United States

A data profile of the people who buy, follow and care about Hymn in United States — modelled from more than twelve digital signal sources. Hymn has an estimated audience of 9,975,720 people in United States.

#93among Musical genre in United States#2287among Topic in United States#258in Music & Radio

The average Hymn fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, WWE Hall of Fame, Gospel music, with strongest over-indexing on Google Maps (6.13× the country average).

Demographically, the Hymn audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hymn fan in United States is more female, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hymn profile in United States.

Audience size
10M
in United States
Gender
60.2%♀
39.8% male
Age
38.9
average years
Country rank
#3582
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hymn fans

60.2% are female, 39.8% are male, average age 38.9.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Hymn audience in United States
MetricValue
Female60.2%
Male39.8%
Average age38.9
Estimated audience size9,975,720
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Hymn audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3916%
40-4919%
50+23%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Hymn audience comes from United States.

Worldwide audience distribution share by country for Hymn
CountryShare
United States24.1%
Brazil22.0%
China3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hymn audience in United States is strongest.

Fig. 05

Top regions by affinity

Hymn fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.52×
02Arkansas~100K1.34×
03Kentucky~200K1.33×
04Oklahoma~100K1.30×
05Mississippi~100K1.30×
06Alabama~200K1.29×
07Idaho~60K1.26×
08Tennessee~200K1.24×
09South Carolina~200K1.19×
10West Virginia~50K1.18×
11Alaska~20K1.15×
12Missouri~200K1.14×
13Georgia~300K1.12×
14North Carolina~300K1.12×
15Indiana~200K1.10×
16Kansas~90K1.09×
17Hawaii~50K1.09×
18Montana~30K1.03×
19Maryland~200K1.02×
20Louisiana~100K1.01×
21Iowa~80K1.01×
22Oregon~100K1.00×
23South Dakota~20K1.00×
24Virginia~200K0.99×
25Pennsylvania~300K0.98×
26Texas~800K0.96×
27North Dakota~20K0.96×
28Ohio~300K0.95×
29Washington~200K0.95×
30Minnesota~100K0.95×
31Maine~30K0.95×
32Delaware~30K0.95×
33Michigan~200K0.93×
34Nebraska~50K0.92×
35Arizona~200K0.88×
36Florida~600K0.87×
37California~900K0.86×
38New Hampshire~30K0.86×
39Vermont~10K0.85×
40Illinois~300K0.83×
41Wisconsin~100K0.82×
42Connecticut~80K0.82×
43New Mexico~40K0.81×
44Rhode Island~30K0.81×
45Massachusetts~200K0.79×
46Washington, District of Columbia~20K0.79×
47New York~400K0.78×
48Colorado~100K0.78×
49New Jersey~200K0.74×
50Nevada~70K0.72×
Fig. 06

Affinity by region

Affinity by region — Hymn, United States
0.72×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hymn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hymn audience
#·InterestCategoryAffinity×
01Mrs. DoubtfireMovies & TV6.60×
02Meet the RobinsonsMovies & TV6.60×
03Alvin and the ChipmunksMusic & Radio6.24×
04Google MapsInternet & Social Media6.13×
05DumboMovies & TV5.97×
06WWE Hall of FameSports4.29×
07Cats (musical)Music & Radio4.29×
08DocuSignTechnology & Electronics4.13×
09Public administrationBusiness & Career3.75×
10New TestamentPolitics & Society3.39×
11Non-fiction booksLiterature3.06×
12Enterprise Rent-A-CarCars & Mobility2.59×
13LivemusicMusic & Radio2.31×
14Gospel musicMusic & Radio2.19×
15Diane KeatonMovies & TV2.16×
16Self-loveHealth2.03×
17Lace wigBeauty & Wellness2.01×
18JesusPolitics & Society1.59×
19Mobile gameGames1.55×
20TMZInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hymn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hymn audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.62×
SpiritualityBALANCE1.57×
MindfulnessBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hymn audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.91×
ExtroversionTHRILL0.96×
Need for SecurityCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hymn have in United States?

Hymn has an estimated audience of 9,975,720 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hymn fans?

60.2% of Hymn fans are female, 39.8% are male, with an average age of 38.9 years.

03

Which brands do Hymn fans like most?

Hymn fans show strongest brand affinity for Google Maps (6.13×), WWE Hall of Fame (4.29×), and Gospel music (2.19×) over the country average.

04

Where do Hymn fans live in United States?

Hymn fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Hymn fans also like?

Beyond Hymn itself, the audience over-indexes on WWE Hall of Fame (4.29×), Gospel music (2.19×), Alvin and the Chipmunks (6.24×), and Dumbo (5.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Hymn audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hymn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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