Hymn Audience in United States

Hymn logo

Hymn has an estimated audience of 9,975,720 people in United States. 60.2% are female, 39.8% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Historic site, Nationality, Grinch, Vocal harmony.

The average Hymn fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Historic site, Nationality, with strongest over-indexing on Lulu 黃路梓茵 (6.6× the country average). Demographically, the Hymn audience skews more female with an average age of 38.9, and over-indexes on personality traits such as LGBTQ+ Identity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Hymn fans

Demographic split for Hymn audience in United States
MetricValue
Female60.2%
Male39.8%
Average age38.9
Estimated audience size9,975,720

Audience persona

The typical Hymn fan in United States is more female, around 38.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Hymn in United States
RegionReachAffinity
California960,6480.88×
Texas862,3251.01×
Florida615,3710.91×
New York459,6080.82×
Georgia362,6691.18×
North Carolina335,6641.12×
Pennsylvania328,7210.98×
Ohio292,5140.95×
Illinois287,0570.86×
Tennessee257,2211.29×
Michigan247,2190.95×
Virginia244,9041.01×
Indiana205,4201.13×
Washington196,9600.98×
Missouri190,4101.18×
New Jersey187,2660.74×
Arizona182,1620.89×
Alabama181,3981.3×
South Carolina181,0601.21×
Maryland178,3331.04×
Kentucky171,5051.37×
Oklahoma152,7281.38×
Massachusetts151,5880.77×
Utah149,3591.67×
Minnesota143,4771×
Colorado124,4950.79×
Louisiana121,4830.94×
Wisconsin120,3900.8×
Oregon119,9481.05×
Mississippi111,5601.36×
Arkansas111,1211.35×
Iowa84,8371.03×
Kansas82,9191.05×
Connecticut79,8160.8×
Nevada67,1690.7×
Idaho65,5041.31×
West Virginia50,7001.09×
Hawaii47,1871.1×
Nebraska44,6600.89×
New Mexico36,0270.72×
New Hampshire32,7690.83×
Maine32,1780.9×
Delaware25,6850.93×
Montana25,2900.91×
Alaska22,9771.08×
Rhode Island22,7600.72×
Washington, District of Columbia22,3740.75×
South Dakota20,7680.9×
North Dakota17,8880.87×
Vermont12,7400.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hymn audience
BrandAffinityCategory
Lulu 黃路梓茵6.6×Movies & TV
Historic site6.6×Arts & Culture
Nationality2.63×Politics & Society
Grinch3.8×Movies & TV
Vocal harmony3.83×Music & Radio
Halsey, Oregon6.6×Travel & Leisure
Bank account1.93×Business & Career
JDSU2.23×Business & Career
Nurse educator4.63×Kids & Family
Staycation1.97×Home & Garden
Governor of Michigan4.3×Politics & Society
Home staging3.01×Home & Garden
Goop3.05×Internet & Social Media
Jesse Plemons1.89×Movies & TV
Canis5.46×Pets & Animals
Nebraska Cornhuskers football1.81×Sports
Hipster4.53×Politics & Society
Wok3.07×Food & Beverages
Hibachi3.66×Food & Beverages
Cryptic crossword6.6×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hymn audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.47
SpiritualityBALANCE1.36
MindfulnessBALANCE1.31
Luxury OrientationPREMIUM1.14
Risk AppetiteTHRILL1.13
Community OrientationOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for Hymn
CountryShare
United States24.1%
Brazil22.0%
China3.7%

See Hymn audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Hymn have in United States?

Hymn has an estimated audience of 9,975,720 people in United States, concentrated in California and Texas.

What is the gender split and age of Hymn fans?

60.2% of Hymn fans are female, 39.8% are male, with an average age of 38.9 years.

Which brands do Hymn fans like most?

Hymn fans show strongest brand affinity for Lulu 黃路梓茵 (6.6×), Historic site (6.6×), and Nationality (2.63×) over the country average.

Where do Hymn fans live in United States?

Hymn fans in United States are most concentrated in California (reach 960,648), Texas (reach 862,325), and Florida (reach 615,371). These three regions account for the largest share of the active audience.

What other brands do Hymn fans also like?

Beyond Hymn itself, the audience over-indexes on Historic site (6.6×), Nationality (2.63×), Grinch (3.8×), and Vocal harmony (3.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hymn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.