Gospel music Audience in United States

Gospel music logo

Gospel music has an estimated audience of 45,457,672 people in United States. 61.9% are female, 38.1% are male, average age 40.4. Top regions: Florida, Texas, Georgia. Top brand affinities: Christian Church, Music school, Music education, Contemporary Christian music, Malcolm-Jamal Warner.

The average Gospel music fan in United States is 40.4 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Georgia. Top brand affinities include Christian Church, Music school, Music education, with strongest over-indexing on Christian Church (1.78× the country average). Demographically, the Gospel music audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Gospel music fans

Demographic split for Gospel music audience in United States
MetricValue
Female61.9%
Male38.1%
Average age40.4
Estimated audience size45,457,672

Audience persona

The typical Gospel music fan in United States is more female, around 40.4 years old, with strong Extroversion tendencies and a notable affinity for Christian Church.

Top regions in United States

Top regions ranked by reach for Gospel music in United States
RegionReachAffinity
Florida4,262,4291.39×
Texas3,915,5161×
Georgia3,237,6912.31×
North Carolina2,972,9492.17×
New York2,340,6350.92×
California2,267,6490.45×
South Carolina1,860,5342.72×
Louisiana1,734,3372.96×
Virginia1,676,4281.51×
Alabama1,587,1112.5×
Pennsylvania1,537,6801×
Ohio1,397,9541×
Tennessee1,390,4161.52×
Maryland1,308,3451.67×
Illinois1,260,2930.83×
New Jersey1,218,3521.05×
Mississippi1,146,6433.06×
Michigan1,114,5160.94×
Indiana786,9830.95×
Kentucky778,7881.37×
Missouri732,2781×
Arkansas679,5691.81×
Oklahoma573,3491.14×
Massachusetts540,9260.6×
Connecticut502,3511.1×
Arizona420,3380.45×
Wisconsin384,0740.56×
Washington331,1670.36×
West Virginia310,5191.47×
Minnesota303,3300.47×
Kansas278,2860.78×
Colorado266,7090.37×
Delaware233,0811.86×
Nevada221,2360.5×
Iowa199,7760.53×
Oregon171,9600.33×
Washington, District of Columbia158,2661.16×
New Mexico113,4270.5×
Hawaii98,9460.51×
Nebraska93,1430.41×
Maine74,4740.46×
Utah73,1050.18×
Rhode Island62,6310.43×
Idaho57,8790.25×
Alaska56,2120.58×
North Dakota41,2770.44×
South Dakota40,9700.39×
New Hampshire39,8470.22×
Montana36,5570.29×
Wyoming20,4040.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gospel music audience
BrandAffinityCategory
Christian Church1.78×Politics & Society
Music school1.89×Music & Radio
Music education1.88×Music & Radio
Contemporary Christian music1.76×Music & Radio
Malcolm-Jamal Warner1.75×Movies & TV
Faith1.52×Politics & Society
Evangelicalism1.81×Politics & Society
Hymn2.19×Music & Radio
Baptist church1.7×Politics & Society
Contemporary worship music1.88×Music & Radio
Southern soul1.56×Music & Radio
Gateway Pundit1.56×News
Rhianna (singer)1.68×Music & Radio
Old-time music1.53×Music & Radio
Bible study (Christian)1.92×Politics & Society
Makeup &hair1.55×Beauty & Wellness
New Testament1.58×Politics & Society
Teyana Taylor1.56×Movies & TV
Love & Hip Hop: Atlanta1.57×Movies & TV
Messianism1.55×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gospel music audience
TraitClusterScore
ExtroversionTHRILL1.22
LGBTQ+ IdentityOPEN1.15
TraditionCONSERVATISM1.07
SpiritualityBALANCE1.04
Community OrientationOPEN1.04
MindfulnessBALANCE1.02

Worldwide distribution

Worldwide audience distribution share by country for Gospel music
CountryShare
United States27.1%
Brazil8.5%
Italy4.0%

See Gospel music audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Gospel music have in United States?

Gospel music has an estimated audience of 45,457,672 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Gospel music fans?

61.9% of Gospel music fans are female, 38.1% are male, with an average age of 40.4 years.

Which brands do Gospel music fans like most?

Gospel music fans show strongest brand affinity for Christian Church (1.78×), Music school (1.89×), and Music education (1.88×) over the country average.

Where do Gospel music fans live in United States?

Gospel music fans in United States are most concentrated in Florida (reach 4,262,429), Texas (reach 3,915,516), and Georgia (reach 3,237,691). These three regions account for the largest share of the active audience.

What other brands do Gospel music fans also like?

Beyond Gospel music itself, the audience over-indexes on Music school (1.89×), Music education (1.88×), Contemporary Christian music (1.76×), and Malcolm-Jamal Warner (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gospel music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.