Contemporary worship music Audience in United States

Contemporary worship music has an estimated audience of 12,057,520 people in United States. 66.6% are female, 33.4% are male, average age 38.5. Top regions: Texas, California, Florida. Top brand affinities: Kia Sportage, Capital One, Google Maps, MSN, Indeed.com.

The average Contemporary worship music fan in United States is 38.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Kia Sportage, Capital One, Google Maps, with strongest over-indexing on Kia Sportage (16.84× the country average). Demographically, the Contemporary worship music audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Spirituality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Contemporary worship music fans

Demographic split for Contemporary worship music audience in United States
MetricValue
Female66.6%
Male33.4%
Average age38.5
Estimated audience size12,057,520

Audience persona

The typical Contemporary worship music fan in United States is more female, around 38.5 years old, with strong Spirituality tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Contemporary worship music in United States
RegionReachAffinity
Texas812,1290.78×
California642,5330.48×
Florida546,0000.67×
Georgia435,9681.17×
North Carolina329,6490.91×
Ohio290,4290.78×
New York280,9360.42×
Virginia249,4240.85×
Pennsylvania247,7600.61×
Alabama241,6631.43×
Tennessee230,2270.95×
Illinois198,6510.49×
Indiana186,3500.85×
Missouri184,8760.95×
Kentucky168,1401.11×
Michigan167,6060.53×
Louisiana164,2471.06×
South Carolina158,6060.87×
Mississippi148,9751.5×
Oklahoma144,9621.08×
New Jersey137,1160.45×
Washington133,1170.55×
Arkansas127,0531.28×
Maryland122,1760.59×
Arizona116,3980.47×
Wisconsin104,1960.57×
Massachusetts92,1400.39×
Minnesota85,6470.5×
Oregon85,4800.62×
Kansas81,7900.86×
Connecticut79,2630.66×
Colorado78,9300.42×
West Virginia73,7921.31×
Hawaii69,4351.34×
Iowa64,7060.65×
Idaho63,6001.05×
Nebraska59,5380.98×
Nevada59,0350.51×
Alaska58,9112.28×
New Hampshire56,7481.19×
Montana56,4901.69×
New Mexico55,2790.91×
South Dakota54,9131.97×
North Dakota53,4672.16×
Utah50,2090.46×
Delaware49,0721.48×
Wyoming47,7542.67×
Rhode Island46,9691.22×
Maine46,9401.09×
Vermont46,1972.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Contemporary worship music audience
BrandAffinityCategory
Kia Sportage16.84×Cars & Mobility
Capital One3.03×Business & Career
Google Maps2.87×Internet & Social Media
MSN2.76×News
Indeed.com2.76×Business & Career
Drudge Report4.88×Sports
Diane Keaton3.94×Movies & TV
Google News3.48×News
Houston Astros4.69×Sports
Dollar General2.03×Shopping
Do it yourself (DIY)1.75×Home & Garden
Texas Roadhouse1.99×Food & Beverages
Singer-songwriter2.01×Music & Radio
Real property2.58×Home & Garden
Beetlejuice2.32×Movies & TV
AccuWeather3.06×Home & Garden
Religion1.58×Business & Career
Circle K3.17×Shopping
Kate Upton8.53×Fashion & Accessoires
Honda HR-V11.22×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Contemporary worship music audience
TraitClusterScore
SpiritualityBALANCE1.38
Risk AppetiteTHRILL1.35
TraditionCONSERVATISM1.26
MindfulnessBALANCE1.19
Community OrientationOPEN1.15
Healthy LifestyleBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for Contemporary worship music
CountryShare
United States34.4%
Indonesia7.2%
Thailand5.3%

See Contemporary worship music audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Contemporary worship music have in United States?

Contemporary worship music has an estimated audience of 12,057,520 people in United States, concentrated in Texas and California.

What is the gender split and age of Contemporary worship music fans?

66.6% of Contemporary worship music fans are female, 33.4% are male, with an average age of 38.5 years.

Which brands do Contemporary worship music fans like most?

Contemporary worship music fans show strongest brand affinity for Kia Sportage (16.84×), Capital One (3.03×), and Google Maps (2.87×) over the country average.

Where do Contemporary worship music fans live in United States?

Contemporary worship music fans in United States are most concentrated in Texas (reach 812,129), California (reach 642,533), and Florida (reach 546,000). These three regions account for the largest share of the active audience.

What other brands do Contemporary worship music fans also like?

Beyond Contemporary worship music itself, the audience over-indexes on Capital One (3.03×), Google Maps (2.87×), MSN (2.76×), and Indeed.com (2.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Contemporary worship music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.