Rascasse Audience Intelligence

Contemporary worship music Audience in United States

A data profile of the people who buy, follow and care about Contemporary worship music in United States — modelled from more than twelve digital signal sources. Contemporary worship music has an estimated audience of 12,057,520 people in United States.

#83among Musical genre in United States#1958among Topic in United States#206in Music & Radio

The average Contemporary worship music fan in United States is 38.5 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Drudge Report, Religion, Do it yourself (DIY), with strongest over-indexing on Drudge Report (4.64× the country average).

Demographically, the Contemporary worship music audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Contemporary worship music fan in United States is more female, around 38.5 years old, with strong Spirituality tendencies and a notable affinity for Drudge Report.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Contemporary worship music profile in United States.

Audience size
12.1M
in United States
Gender
66.6%♀
33.4% male
Age
38.5
average years
Country rank
#2962
Topic in United States
Fig. 01

Search interest · 12-month trend

+725%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Contemporary worship music fans

66.6% are female, 33.4% are male, average age 38.5.

Fig. 02

Gender split

66.6%
Female
33.4%
Male
Demographic split for Contemporary worship music audience in United States
MetricValue
Female66.6%
Male33.4%
Average age38.5
Estimated audience size12,057,520
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Contemporary worship music audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3918%
40-4920%
50+20%
Fig. 04

Worldwide distribution

34.4%

of the worldwide Contemporary worship music audience comes from United States.

Worldwide audience distribution share by country for Contemporary worship music
CountryShare
United States34.4%
Indonesia7.2%
Thailand5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Contemporary worship music audience in United States is strongest.

Fig. 05

Top regions by affinity

Contemporary worship music fans by region: top regions in United States
#RegionReachAffinity×
01Florida~1.5M1.56×
02Georgia~600K1.56×
03Tennessee~400K1.49×
04Nebraska~90K1.49×
05Kentucky~200K1.46×
06Alabama~200K1.40×
07Minnesota~200K1.39×
08Oklahoma~200K1.34×
09Indiana~300K1.26×
10Missouri~200K1.26×
11Mississippi~100K1.19×
12North Carolina~400K1.17×
13South Carolina~200K1.16×
14Arkansas~100K1.14×
15South Dakota~30K1.13×
16Alaska~30K1.13×
17North Dakota~30K1.13×
18Vermont~20K1.10×
19Texas~1M1.07×
20Louisiana~200K1.06×
21West Virginia~60K1.05×
22Montana~30K1.03×
23Delaware~30K1.03×
24Hawaii~50K0.99×
25Ohio~400K0.98×
26Iowa~100K0.98×
27Virginia~300K0.97×
28Kansas~90K0.97×
29Rhode Island~40K0.97×
30New Hampshire~50K0.96×
31Maine~40K0.96×
32Idaho~60K0.94×
33Washington, District of Columbia~30K0.93×
34New Mexico~60K0.92×
35Michigan~300K0.90×
36Maryland~200K0.89×
37Wisconsin~200K0.87×
38Connecticut~100K0.86×
39Pennsylvania~300K0.83×
40Arizona~200K0.83×
41Utah~90K0.82×
42Nevada~90K0.81×
43Oregon~100K0.80×
44Illinois~300K0.79×
45New Jersey~200K0.79×
46Colorado~100K0.77×
47Washington~200K0.74×
48Massachusetts~200K0.69×
49California~800K0.63×
50New York~400K0.63×
Fig. 06

Affinity by region

Affinity by region — Contemporary worship music, United States
0.63×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Contemporary worship music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Contemporary worship music audience
#·InterestCategoryAffinity×
01Alison BrieMovies & TV4.78×
02Drudge ReportSports4.64×
03Consumer ReportsBusiness & Career4.31×
04New TestamentPolitics & Society3.72×
05New York PostNews2.40×
06BiblePolitics & Society2.24×
07Catholic ChurchPolitics & Society2.05×
08Real propertyHome & Garden1.96×
09ThanksgivingKids & Family1.94×
10Ace HardwareHome & Garden1.90×
11Gospel musicMusic & Radio1.88×
12Fox News ChannelMovies & TV1.78×
13NostalgiaHome & Garden1.76×
14ReligionBusiness & Career1.74×
15JesusPolitics & Society1.72×
16Do it yourself (DIY)Home & Garden1.65×
17TraditionPolitics & Society1.63×
18FlowerHome & Garden1.58×
19Dollar GeneralShopping1.54×
20Texas RoadhouseFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Contemporary worship music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Contemporary worship music audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.88×
PatriotismCONSERVATISM1.83×
Community OrientationOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Contemporary worship music audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.90×
Urban LifestyleOPEN0.91×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Contemporary worship music have in United States?

Contemporary worship music has an estimated audience of 12,057,520 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Contemporary worship music fans?

66.6% of Contemporary worship music fans are female, 33.4% are male, with an average age of 38.5 years.

03

Which brands do Contemporary worship music fans like most?

Contemporary worship music fans show strongest brand affinity for Drudge Report (4.64×), Religion (1.74×), and Do it yourself (DIY) (1.65×) over the country average.

04

Where do Contemporary worship music fans live in United States?

Contemporary worship music fans in United States are most concentrated in Florida (reach ~1.5M), Texas (reach ~1M), and California (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Contemporary worship music fans also like?

Beyond Contemporary worship music itself, the audience over-indexes on Religion (1.74×), Do it yourself (DIY) (1.65×), Bible (2.24×), and Jesus (1.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Contemporary worship music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Contemporary worship music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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