Rascasse Audience Intelligence

Consumer Reports Audience Demographics in United States

Consumer Reports has an estimated audience of 7.7M people in United States.

#120among websites & media in United States
#127in Shopping

The average Consumer Reports fan in United States is 47.6 years old, balanced, and lives primarily in California.

Most fans live in California, New York, Florida.

Top affinities include Product testing, Trey Gowdy, Dan Rather, with strongest over-indexing on Product testing (38.79× the country average).

Demographically, the Consumer Reports audience skews balanced with an average age of 47.6, and over-indexes on personality traits such as Spirituality, Need for Security.

The typical Consumer Reports fan in United States is balanced, around 47.6 years old, with strong Spirituality tendencies and a notable affinity for Product testing.

Category: Shopping · Type: Website / Newspaper / Magazine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
7.7M
in United States
Gender
52.4%♀
47.6% male
Age
47.6
average years
Country rank
#4591
among all objects in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Consumer Reports

52.4% are female, 47.6% are male, average age 47.6.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Consumer Reports audience in United States
MetricValue
Female52.4%
Male47.6%
Average age47.6
Estimated audience size7.7M
Fig. 03

Age distribution

Ø 47.6
average years
Age distribution of the Consumer Reports audience in United States
Age bracketShare%
16-246%
25-3411%
35-4419%
45-5426%
55+38%
Fig. 04

Worldwide distribution

90.9%

of the worldwide Consumer Reports audience comes from United States.

Worldwide audience distribution share by country for Consumer Reports
CountryShare
United States90.9%
Canada3.3%
China0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Consumer Reports fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~30K1.93×
02Maine~60K1.87×
03New Hampshire~50K1.77×
04Connecticut~100K1.41×
05Massachusetts~200K1.37×
06Wisconsin~200K1.25×
07Oregon~100K1.24×
08Colorado~200K1.23×
09Minnesota~200K1.23×
10Maryland~200K1.22×
11Rhode Island~30K1.21×
12Virginia~200K1.19×
13Washington~200K1.17×
14Delaware~30K1.17×
15Alaska~20K1.14×
16Montana~30K1.11×
17Idaho~50K1.07×
18North Carolina~300K1.06×
19Pennsylvania~300K1.05×
20New Jersey~200K1.00×
21Missouri~100K0.99×
22Iowa~70K0.99×
23Washington, District of Columbia~20K0.97×
24Kansas~60K0.95×
25Nebraska~40K0.93×
26New York~400K0.92×
27Ohio~300K0.92×
28Illinois~300K0.89×
29Arizona~200K0.89×
30Georgia~200K0.88×
31South Carolina~100K0.88×
32Michigan~200K0.87×
33Tennessee~100K0.86×
34Florida~400K0.85×
35Utah~60K0.85×
36New Mexico~40K0.85×
37South Dakota~20K0.82×
38Indiana~100K0.79×
39Alabama~90K0.79×
40Kentucky~80K0.79×
41North Dakota~10K0.79×
42California~700K0.78×
43West Virginia~30K0.74×
44Oklahoma~70K0.72×
45Hawaii~20K0.68×
46Arkansas~50K0.67×
47Texas~300K0.65×
48Louisiana~70K0.64×
49Nevada~40K0.59×
50Mississippi~40K0.56×
Fig. 06

Affinity by region

Affinity by region — Consumer Reports, United States
0.56×1.00×1.93×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Consumer Reports audience vs. the country average
#·InterestCategoryAffinity×
01Product testingBusiness & Career38.79×
02Trey GowdyPolitics & Society32.03×
03Dan RatherMovies & TV29.01×
04Parade (magazine)News21.56×
05No LabelsFashion & Accessoires17.41×
06Book of RevelationPolitics & Society12.18×
07TuroCars & Mobility10.40×
08CNN NewsroomMovies & TV9.06×
09Floor planHome & Garden8.91×
10Money (magazine)Business & Career7.96×
11Yahoo! FinanceBusiness & Career5.92×
12Psychology TodayHealth5.06×
13The UPS StoreShopping3.43×
14Best BuyShopping2.76×
15CraigslistShopping2.54×
16Real estate brokerHome & Garden2.51×
17Google DriveTechnology & Electronics2.43×
18CNNNews1.98×
19Joe BidenPolitics & Society1.95×
20Donald TrumpPolitics & Society1.89×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Consumer Reports audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Consumer Reports audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.18×
Need for SecurityCONSERVATISM1.81×
IndulgenceJOY1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Consumer Reports audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.99×
Luxury OrientationPREMIUM1.03×
Pet OwnershipJOY1.04×
0×1.00× baseline2×
Appendix

Explore more audiences

More Shopping audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Consumer Reports over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/consumer-reports-140837” · Methodology