Consumer Reports Audience in United States

Consumer Reports logo

Consumer Reports has an estimated audience of 5,911,385 people in United States. 52.4% are female, 47.6% are male, average age 46.9. Top regions: California, Texas, Florida. Top brand affinities: Yahoo! Finance, Trey Gowdy, Dan Rather, Product testing, Floor plan.

The average Consumer Reports fan in United States is 46.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Yahoo! Finance, Trey Gowdy, Dan Rather, with strongest over-indexing on Yahoo! Finance (5.92× the country average). Demographically, the Consumer Reports audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of Consumer Reports fans

Demographic split for Consumer Reports audience in United States
MetricValue
Female52.4%
Male47.6%
Average age46.9
Estimated audience size5,911,385

Audience persona

The typical Consumer Reports fan in United States is balanced, around 46.9 years old, with strong Family Orientation tendencies and a notable affinity for Yahoo! Finance.

Top regions in United States

Top regions ranked by reach for Consumer Reports in United States
RegionReachAffinity
California539,3980.83×
Texas355,1330.7×
Florida347,4540.87×
New York322,7170.98×
Pennsylvania212,1581.07×
North Carolina198,0581.11×
Illinois183,9980.93×
Virginia176,6891.23×
Ohio168,9390.93×
Georgia164,8220.91×
Massachusetts163,0031.4×
New Jersey155,9871.04×
Washington144,4011.22×
Michigan137,5760.89×
Maryland125,3581.23×
Colorado117,7961.26×
Arizona115,3040.96×
Wisconsin111,0161.25×
Minnesota103,0811.22×
Tennessee102,9400.87×
Missouri96,4391.01×
Indiana86,3570.8×
Oregon85,1271.26×
Connecticut84,3071.42×
South Carolina78,7370.89×
Alabama66,9540.81×
Kentucky57,9770.78×
Louisiana47,6850.63×
Oklahoma47,3790.72×
Iowa47,2550.97×
Utah46,1130.87×
Kansas42,2030.91×
New Hampshire40,5341.74×
Maine40,3021.9×
Nevada33,0360.58×
Arkansas32,0040.66×
Idaho31,9381.08×
Nebraska27,0020.91×
Mississippi25,1900.52×
New Mexico24,7680.84×
Rhode Island22,0611.17×
Vermont19,0741.84×
West Virginia18,3360.67×
Delaware17,8441.09×
Montana17,7021.08×
Washington, District of Columbia17,2170.97×
Hawaii16,9640.67×
Alaska14,0431.11×
South Dakota10,1250.74×
North Dakota8,6120.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Consumer Reports audience
BrandAffinityCategory
Yahoo! Finance5.92×Business & Career
Trey Gowdy32.03×Politics & Society
Dan Rather29.01×Movies & TV
Product testing38.79×Business & Career
Floor plan8.91×Home & Garden
The UPS Store3.43×Shopping
Book of Revelation12.18×Politics & Society
Parade (magazine)21.56×News
Fox News Channel2.14×Movies & TV
Turo10.4×Cars & Mobility
Best Buy2.76×Shopping
CNN Newsroom9.06×Movies & TV
No Labels17.41×Fashion & Accessoires
Money (magazine)7.96×Business & Career
Craigslist2.54×Shopping
Real estate broker2.51×Home & Garden
Google Drive2.43×Technology & Electronics
CNN1.98×Movies & TV
TransUnion7.89×Technology & Electronics
Trinity11.11×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Consumer Reports audience
TraitClusterScore
Family OrientationCONSERVATISM1.88
Quality AwarenessPREMIUM1.73
Need for SecurityCONSERVATISM1.52
TravellingTHRILL1.35
SustainabilityBALANCE1.29
Convenience OrientationPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Consumer Reports
CountryShare
United States91.6%
Canada3.2%
China1.1%

See Consumer Reports audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Consumer Reports have in United States?

Consumer Reports has an estimated audience of 5,911,385 people in United States, concentrated in California and Texas.

What is the gender split and age of Consumer Reports fans?

52.4% of Consumer Reports fans are female, 47.6% are male, with an average age of 46.9 years.

Which brands do Consumer Reports fans like most?

Consumer Reports fans show strongest brand affinity for Yahoo! Finance (5.92×), Trey Gowdy (32.03×), and Dan Rather (29.01×) over the country average.

Where do Consumer Reports fans live in United States?

Consumer Reports fans in United States are most concentrated in California (reach 539,398), Texas (reach 355,133), and Florida (reach 347,454). These three regions account for the largest share of the active audience.

What other brands do Consumer Reports fans also like?

Beyond Consumer Reports itself, the audience over-indexes on Trey Gowdy (32.03×), Dan Rather (29.01×), Product testing (38.79×), and Floor plan (8.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Consumer Reports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.