Rascasse Audience Intelligence

Consumer Reports Audience in United States

A data profile of the people who buy, follow and care about Consumer Reports in United States — modelled from more than twelve digital signal sources. Consumer Reports has an estimated audience of 5,932,777 people in United States.

#152among Website / Newspaper / Magazine in United States#534in Business & Career

The average Consumer Reports fan in United States is 46.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Yahoo! Finance, Psychology Today, Trey Gowdy, with strongest over-indexing on Yahoo! Finance (5.92× the country average).

Demographically, the Consumer Reports audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Consumer Reports fan in United States is balanced, around 46.9 years old, with strong Spirituality tendencies and a notable affinity for Yahoo! Finance.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Consumer Reports profile in United States.

Audience size
5.9M
in United States
Gender
52.4%♀
47.6% male
Age
46.9
average years
Country rank
#5754
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Consumer Reports

52.4% are female, 47.6% are male, average age 46.9.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Consumer Reports audience in United States
MetricValue
Female52.4%
Male47.6%
Average age46.9
Estimated audience size5,932,777
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Consumer Reports audience in United States
Age bracketShare%
16-196%
20-2911%
30-3919%
40-4926%
50+38%
Fig. 04

Worldwide distribution

91.5%

of the worldwide Consumer Reports audience comes from United States.

Worldwide audience distribution share by country for Consumer Reports
CountryShare
United States91.5%
Canada3.1%
China1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Consumer Reports audience in United States is strongest.

Fig. 05

Top regions by affinity

Consumer Reports fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~20K1.93×
02Maine~40K1.87×
03New Hampshire~40K1.77×
04Connecticut~80K1.41×
05Massachusetts~200K1.37×
06Wisconsin~100K1.25×
07Oregon~80K1.24×
08Colorado~100K1.23×
09Minnesota~100K1.23×
10Maryland~100K1.22×
11Rhode Island~20K1.21×
12Virginia~200K1.19×
13Washington~100K1.17×
14Delaware~20K1.17×
15Alaska~10K1.14×
16Montana~20K1.11×
17Idaho~30K1.07×
18North Carolina~200K1.06×
19Pennsylvania~200K1.05×
20New Jersey~200K1.00×
21Missouri~90K0.99×
22Iowa~50K0.99×
23Washington, District of Columbia~20K0.97×
24Kansas~40K0.95×
25Nebraska~30K0.93×
26New York~300K0.92×
27Ohio~200K0.92×
28Illinois~200K0.89×
29Arizona~100K0.89×
30Georgia~200K0.88×
31South Carolina~80K0.88×
32Michigan~100K0.87×
33Tennessee~100K0.86×
34Florida~300K0.85×
35Utah~50K0.85×
36New Mexico~30K0.85×
37South Dakota~10K0.82×
38Indiana~90K0.79×
39Alabama~70K0.79×
40Kentucky~60K0.79×
41North Dakota~10K0.79×
42California~500K0.78×
43West Virginia~20K0.74×
44Oklahoma~50K0.72×
45Hawaii~20K0.68×
46Arkansas~30K0.67×
47Texas~300K0.65×
48Louisiana~50K0.64×
49Nevada~30K0.59×
50Mississippi~30K0.56×
Fig. 06

Affinity by region

Affinity by region — Consumer Reports, United States
0.56×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Consumer Reports audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Consumer Reports audience
#·InterestCategoryAffinity×
01Product testingBusiness & Career38.79×
02Trey GowdyPolitics & Society32.03×
03Dan RatherMovies & TV29.01×
04Parade (magazine)News21.56×
05No LabelsFashion & Accessoires17.41×
06Book of RevelationPolitics & Society12.18×
07TrinityMusic & Radio11.11×
08TuroCars & Mobility10.40×
09CNN NewsroomMovies & TV9.06×
10Floor planHome & Garden8.91×
11Money (magazine)Business & Career7.96×
12TransUnionTechnology & Electronics7.89×
13Yahoo! FinanceBusiness & Career5.92×
14Psychology TodayHealth5.06×
15The UPS StoreShopping3.43×
16Best BuyShopping2.76×
17Real estate brokerHome & Garden2.51×
18Google DriveTechnology & Electronics2.43×
19Mitch McConnellPolitics & Society2.31×
20Donald TrumpPolitics & Society1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Consumer Reports audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Consumer Reports audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.18×
Need for SecurityCONSERVATISM1.81×
IndulgenceJOY1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Consumer Reports audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.99×
Luxury OrientationPREMIUM1.03×
Pet OwnershipJOY1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Consumer Reports have in United States?

Consumer Reports has an estimated audience of 5,932,777 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Consumer Reports fans?

52.4% of Consumer Reports fans are female, 47.6% are male, with an average age of 46.9 years.

03

Which brands do Consumer Reports fans like most?

Consumer Reports fans show strongest brand affinity for Yahoo! Finance (5.92×), Psychology Today (5.06×), and Trey Gowdy (32.03×) over the country average.

04

Where do Consumer Reports fans live in United States?

Consumer Reports fans in United States are most concentrated in California (reach ~500K), Florida (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Consumer Reports fans also like?

Beyond Consumer Reports itself, the audience over-indexes on Psychology Today (5.06×), Trey Gowdy (32.03×), Dan Rather (29.01×), and Product testing (38.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Consumer Reports audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Consumer Reports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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