Rascasse Audience Intelligence

Money (magazine) Audience in United States

A data profile of the people who buy, follow and care about Money (magazine) in United States — modelled from more than twelve digital signal sources. Money (magazine) has an estimated audience of 5,853,743 people in United States.

#155among Website / Newspaper / Magazine in United States#542in Business & Career

The average Money (magazine) fan in United States is 38.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The UPS Store, Forex Online Trading, Sustainable energy, with strongest over-indexing on The UPS Store (5.94× the country average).

Demographically, the Money (magazine) audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Money (magazine) fan in United States is balanced, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for The UPS Store.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Money (magazine) profile in United States.

Audience size
5.9M
in United States
Gender
45.1%♀
54.9% male
Age
38.4
average years
Country rank
#5821
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Money (magazine)

45.1% are female, 54.9% are male, average age 38.4.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for Money (magazine) audience in United States
MetricValue
Female45.1%
Male54.9%
Average age38.4
Estimated audience size5,853,743
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Money (magazine) audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

40.6%

of the worldwide Money (magazine) audience comes from United States.

Worldwide audience distribution share by country for Money (magazine)
CountryShare
United States40.6%
India14.7%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Money (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Money (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~70K1.43×
02Texas~700K1.37×
03Louisiana~100K1.34×
04Georgia~200K1.27×
05Kansas~60K1.26×
06Nebraska~40K1.25×
07South Carolina~100K1.22×
08Indiana~100K1.20×
09North Carolina~200K1.18×
10Arkansas~60K1.18×
11Wisconsin~100K1.16×
12Illinois~200K1.13×
13Hawaii~30K1.13×
14North Dakota~10K1.13×
15Pennsylvania~200K1.12×
16Alabama~90K1.12×
17Ohio~200K1.11×
18California~700K1.10×
19Virginia~200K1.10×
20Kentucky~80K1.09×
21Utah~60K1.09×
22South Dakota~10K1.09×
23Missouri~100K1.07×
24New Jersey~200K1.05×
25Oklahoma~70K1.04×
26Idaho~30K1.01×
27Michigan~200K0.99×
28Iowa~50K0.99×
29Delaware~20K0.97×
30Arizona~100K0.96×
31Minnesota~80K0.95×
32New Mexico~30K0.95×
33Connecticut~60K0.94×
34Washington~100K0.91×
35Maryland~90K0.90×
36New York~300K0.89×
37Nevada~50K0.89×
38Tennessee~100K0.85×
39Florida~300K0.82×
40Oregon~50K0.81×
41Massachusetts~90K0.80×
42Montana~10K0.80×
43Colorado~70K0.79×
44Wyoming~7K0.78×
45Rhode Island~10K0.76×
46Alaska~10K0.76×
47West Virginia~20K0.75×
48New Hampshire~20K0.73×
49Maine~10K0.66×
50Washington, District of Columbia~10K0.58×
Fig. 06

Affinity by region

Affinity by region — Money (magazine), United States
0.58×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Money (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Money (magazine) audience
#·InterestCategoryAffinity×
01Forex Online TradingBusiness & Career25.59×
02Data visualizationTechnology & Electronics22.45×
03Gender-neutral languagePolitics & Society21.41×
04Smart CommunicationsTechnology & Electronics20.00×
05Jerry Lee LewisMusic & Radio20.00×
06Business intelligenceBusiness & Career16.82×
07Derivative (finance)Business & Career15.54×
08Anthony JoshuaSports9.23×
09US Open (tennis)Sports8.21×
10Sustainable energyHome & Garden7.95×
11QVCMovies & TV7.85×
12Rick and MortyMovies & TV6.00×
13The UPS StoreShopping5.94×
14Renewable energyBusiness & Career5.81×
15FedExBusiness & Career5.21×
16Mortgage loansBusiness & Career4.28×
17Indeed.comBusiness & Career3.75×
18PinterestInternet & Social Media3.20×
19AirbnbTravel & Leisure3.18×
20IKEAHome & Garden3.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Money (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Money (magazine) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.89×
Family OrientationCONSERVATISM2.75×
SustainabilityBALANCE2.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Money (magazine) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
TraditionCONSERVATISM0.88×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Money (magazine) have in United States?

Money (magazine) has an estimated audience of 5,853,743 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Money (magazine) fans?

45.1% of Money (magazine) fans are female, 54.9% are male, with an average age of 38.4 years.

03

Which brands do Money (magazine) fans like most?

Money (magazine) fans show strongest brand affinity for The UPS Store (5.94×), Forex Online Trading (25.59×), and Sustainable energy (7.95×) over the country average.

04

Where do Money (magazine) fans live in United States?

Money (magazine) fans in United States are most concentrated in California (reach ~700K), Texas (reach ~700K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Money (magazine) fans also like?

Beyond Money (magazine) itself, the audience over-indexes on Forex Online Trading (25.59×), Sustainable energy (7.95×), QVC (7.85×), and Mortgage loans (4.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Money (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Money (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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