Money (magazine) Audience in United States

Money (magazine) logo

Money (magazine) has an estimated audience of 5,909,885 people in United States. 45.1% are female, 54.9% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Business English, Product design, Stamp collecting, UK garage, Emperor Entertainment Group.

The average Money (magazine) fan in United States is 38.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Business English, Product design, Stamp collecting, with strongest over-indexing on Business English (14.29× the country average). Demographically, the Money (magazine) audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of Money (magazine) fans

Demographic split for Money (magazine) audience in United States
MetricValue
Female45.1%
Male54.9%
Average age38.4
Estimated audience size5,909,885

Audience persona

The typical Money (magazine) fan in United States is balanced, around 38.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Business English.

Top regions in United States

Top regions ranked by reach for Money (magazine) in United States
RegionReachAffinity
California737,4401.13×
Texas694,1831.37×
Florida478,5631.2×
New York336,1761.02×
Georgia250,0991.37×
Illinois217,9651.11×
North Carolina212,1661.19×
Ohio200,5491.1×
Pennsylvania198,8991×
Virginia170,2861.18×
New Jersey158,7451.06×
Michigan158,3461.02×
Arizona130,5931.08×
Tennessee125,5801.06×
Indiana121,2641.12×
Washington115,0030.97×
Louisiana108,2271.42×
Maryland106,8341.05×
South Carolina105,8751.19×
Massachusetts101,6070.87×
Missouri100,9531.06×
Alabama100,7421.22×
Wisconsin80,3060.9×
Minnesota80,2610.95×
Mississippi79,5411.63×
Colorado76,9860.83×
Oklahoma72,9671.11×
Kentucky71,2450.96×
Nevada60,4041.06×
Oregon57,9680.86×
Arkansas55,9591.15×
Connecticut54,5350.92×
Utah51,1850.97×
Kansas48,7521.05×
Iowa44,7760.92×
Nebraska30,1131.02×
New Mexico28,8270.97×
Hawaii27,4131.08×
Idaho24,5150.83×
West Virginia24,2830.88×
Washington, District of Columbia15,5050.87×
New Hampshire15,4660.66×
Delaware15,1880.93×
Rhode Island14,5860.78×
Maine13,8320.65×
Montana11,1120.68×
South Dakota10,9480.8×
North Dakota10,9210.9×
Alaska8,0180.63×
Vermont5,8900.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Money (magazine) audience
BrandAffinityCategory
Business English14.29×Business & Career
Product design3.99×Business & Career
Stamp collecting9.17×Home & Garden
UK garage10.11×Music & Radio
Emperor Entertainment Group20×Business & Career
Atkins diet7.12×Health
Urban Outfitters2.4×Shopping
Mangaka4.06×Literature
Pro-Ject3.88×Music & Radio
Embroidery Library14.68×Home & Garden
Tipsy Elves9.12×Shopping
Isometric exercise7.67×Sports
9NEWS (KUSA)4.23×Movies & TV
Hebe5.49×Home & Garden
Jesse Plemons2.91×Movies & TV
Natural rubber1.68×Cars & Mobility
Hammock camping5.79×Travel & Leisure
Hipster7.47×Politics & Society
Urban horticulture2.69×Home & Garden
Historic site3.17×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Money (magazine) audience
TraitClusterScore
Early Adopter MentalityPOWER2.21
Luxury OrientationPREMIUM1.91
Quality AwarenessPREMIUM1.7
IndulgenceJOY1.54
Price SensitivityPREMIUM1.48
SustainabilityBALANCE1.45

Worldwide distribution

Worldwide audience distribution share by country for Money (magazine)
CountryShare
United States41.0%
India14.8%
United Kingdom4.6%

See Money (magazine) audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Money (magazine) have in United States?

Money (magazine) has an estimated audience of 5,909,885 people in United States, concentrated in California and Texas.

What is the gender split and age of Money (magazine) fans?

45.1% of Money (magazine) fans are female, 54.9% are male, with an average age of 38.4 years.

Which brands do Money (magazine) fans like most?

Money (magazine) fans show strongest brand affinity for Business English (14.29×), Product design (3.99×), and Stamp collecting (9.17×) over the country average.

Where do Money (magazine) fans live in United States?

Money (magazine) fans in United States are most concentrated in California (reach 737,440), Texas (reach 694,183), and Florida (reach 478,563). These three regions account for the largest share of the active audience.

What other brands do Money (magazine) fans also like?

Beyond Money (magazine) itself, the audience over-indexes on Product design (3.99×), Stamp collecting (9.17×), UK garage (10.11×), and Emperor Entertainment Group (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Money (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.