Data visualization Audience in United States
Data visualization has an estimated audience of 1,893,065 people in United States. 39.7% are female, 60.3% are male, average age 35.6. Top regions: California, New York, Texas. Top brand affinities: Business analysis, Predictive analytics, Business intelligence, Node.js, R (programming language).
The average Data visualization fan in United States is 35.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Business analysis, Predictive analytics, Business intelligence, with strongest over-indexing on Business analysis (229.51× the country average). Demographically, the Data visualization audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Tech trend
Demographics of Data visualization fans
| Metric | Value |
|---|---|
| Female | 39.7% |
| Male | 60.3% |
| Average age | 35.6 |
| Estimated audience size | 1,893,065 |
Audience persona
The typical Data visualization fan in United States is more male, around 35.6 years old, with strong Need for Security tendencies and a notable affinity for Business analysis.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 269,353 | 1.29× |
| New York | 195,044 | 1.84× |
| Texas | 168,950 | 1.04× |
| Florida | 93,654 | 0.73× |
| Virginia | 79,873 | 1.73× |
| Illinois | 77,933 | 1.24× |
| Pennsylvania | 71,297 | 1.12× |
| Georgia | 70,386 | 1.21× |
| Massachusetts | 69,134 | 1.85× |
| Washington | 66,522 | 1.75× |
| North Carolina | 65,576 | 1.15× |
| New Jersey | 60,801 | 1.26× |
| Ohio | 53,170 | 0.91× |
| Maryland | 50,449 | 1.55× |
| Michigan | 43,468 | 0.88× |
| Indiana | 39,225 | 1.13× |
| Arizona | 37,151 | 0.96× |
| Missouri | 33,854 | 1.11× |
| Colorado | 33,288 | 1.12× |
| Minnesota | 27,641 | 1.02× |
| Tennessee | 27,522 | 0.72× |
| Wisconsin | 25,998 | 0.91× |
| Oregon | 25,453 | 1.17× |
| South Carolina | 24,509 | 0.86× |
| Connecticut | 24,012 | 1.26× |
| Utah | 17,529 | 1.03× |
| Washington, District of Columbia | 16,975 | 2.98× |
| Alabama | 16,099 | 0.61× |
| Kentucky | 14,353 | 0.6× |
| Louisiana | 13,030 | 0.53× |
| Oklahoma | 12,617 | 0.6× |
| Kansas | 12,394 | 0.83× |
| Iowa | 11,573 | 0.74× |
| Nevada | 11,439 | 0.62× |
| Arkansas | 10,652 | 0.68× |
| Rhode Island | 8,838 | 1.47× |
| Mississippi | 7,994 | 0.51× |
| Nebraska | 7,188 | 0.76× |
| Hawaii | 7,180 | 0.88× |
| New Hampshire | 7,159 | 0.96× |
| New Mexico | 6,797 | 0.72× |
| Maine | 6,297 | 0.93× |
| Idaho | 5,688 | 0.6× |
| Vermont | 4,045 | 1.22× |
| Delaware | 3,997 | 0.77× |
| West Virginia | 3,850 | 0.44× |
| North Dakota | 2,851 | 0.73× |
| Alaska | 2,744 | 0.68× |
| Montana | 2,296 | 0.44× |
| Wyoming | 1,424 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Business analysis | 229.51× | Business & Career |
| Predictive analytics | 200.43× | Technology & Electronics |
| Business intelligence | 116.37× | Business & Career |
| Node.js | 45.76× | Technology & Electronics |
| R (programming language) | 225.41× | Technology & Electronics |
| Web application development | 111.35× | Technology & Electronics |
| Gemini | 22.18× | Technology & Electronics |
| C (programming language) | 40.06× | Technology & Electronics |
| Data mining | 69.77× | Technology & Electronics |
| SQL | 41.58× | Technology & Electronics |
| C Sharp (programming language) | 61.68× | Technology & Electronics |
| Grok | 15.64× | Technology & Electronics |
| Business analytics | 45.97× | Technology & Electronics |
| Data analysis | 26.23× | Technology & Electronics |
| Mobile application development | 53.43× | Technology & Electronics |
| Data management | 28.46× | Technology & Electronics |
| Stack Overflow | 32.13× | Technology & Electronics |
| ElevenLabs | 30.37× | Technology & Electronics |
| NoSQL | 91.19× | Technology & Electronics |
| Money (magazine) | 22.45× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 4.4 |
| Early Adopter Mentality | POWER | 2.55 |
| Career Orientation | POWER | 2.08 |
| Sustainability | BALANCE | 1.75 |
| Risk Appetite | THRILL | 1.56 |
| Urban Lifestyle | OPEN | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| India | 10.9% |
| United Kingdom | 4.3% |
See Data visualization audiences in other countries
More Tech trend audiences in United States
- Cloud computing (36,957,809)
- Artificial intelligence (33,234,370)
- Creative Commons (29,190,385)
- Home automation (15,917,688)
- Efficient energy use (14,024,853)
Frequently asked questions
How many fans does Data visualization have in United States?
Data visualization has an estimated audience of 1,893,065 people in United States, concentrated in California and New York.
What is the gender split and age of Data visualization fans?
39.7% of Data visualization fans are female, 60.3% are male, with an average age of 35.6 years.
Which brands do Data visualization fans like most?
Data visualization fans show strongest brand affinity for Business analysis (229.51×), Predictive analytics (200.43×), and Business intelligence (116.37×) over the country average.
Where do Data visualization fans live in United States?
Data visualization fans in United States are most concentrated in California (reach 269,353), New York (reach 195,044), and Texas (reach 168,950). These three regions account for the largest share of the active audience.
What other brands do Data visualization fans also like?
Beyond Data visualization itself, the audience over-indexes on Predictive analytics (200.43×), Business intelligence (116.37×), Node.js (45.76×), and R (programming language) (225.41×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Data visualization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.