Rascasse Audience Intelligence

Data visualization Audience in United States

A data profile of the people who buy, follow and care about Data visualization in United States — modelled from more than twelve digital signal sources. Data visualization has an estimated audience of 1,893,065 people in United States.

#28among Tech trend in United States#6512among Topic in United States#529in Technology & Electronics

The average Data visualization fan in United States is 35.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Business analysis, Predictive analytics, Business intelligence, with strongest over-indexing on Business analysis (229.51× the country average).

Demographically, the Data visualization audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Data visualization fan in United States is more male, around 35.6 years old, with strong Need for Security tendencies and a notable affinity for Business analysis.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Data visualization profile in United States.

Audience size
1.9M
in United States
Gender
39.7%♀
60.3% male
Age
35.6
average years
Country rank
#14878
Topic in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Data visualization fans

39.7% are female, 60.3% are male, average age 35.6.

Fig. 02

Gender split

39.7%
Female
60.3%
Male
Demographic split for Data visualization audience in United States
MetricValue
Female39.7%
Male60.3%
Average age35.6
Estimated audience size1,893,065
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Data visualization audience in United States
Age bracketShare%
16-1925%
20-2925%
30-3921%
40-4917%
50+12%
Fig. 04

Worldwide distribution

17.0%

of the worldwide Data visualization audience comes from United States.

Worldwide audience distribution share by country for Data visualization
CountryShare
United States17.0%
India10.9%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Data visualization audience in United States is strongest.

Fig. 05

Top regions by affinity

Data visualization fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.65×
02Massachusetts~70K1.81×
03Washington~60K1.66×
04New York~200K1.64×
05Virginia~70K1.60×
06Maryland~50K1.52×
07Rhode Island~9K1.42×
08California~300K1.22×
09Georgia~70K1.16×
10New Jersey~60K1.16×
11Connecticut~20K1.16×
12Illinois~70K1.15×
13Oregon~20K1.14×
14North Carolina~60K1.13×
15Indiana~40K1.10×
16Vermont~4K1.10×
17Pennsylvania~70K1.08×
18Colorado~30K1.06×
19Missouri~30K1.02×
20Utah~20K1.02×
21Minnesota~30K0.98×
22New Hampshire~7K0.98×
23Maine~7K0.98×
24South Carolina~30K0.97×
25Texas~200K0.96×
26Arizona~40K0.94×
27Wisconsin~30K0.91×
28Hawaii~7K0.91×
29Alaska~4K0.91×
30North Dakota~4K0.91×
31Michigan~40K0.90×
32Ohio~50K0.89×
33Delaware~5K0.89×
34Kansas~10K0.88×
35Nebraska~8K0.88×
36South Dakota~4K0.87×
37Arkansas~10K0.86×
38New Mexico~8K0.86×
39Montana~5K0.86×
40Iowa~10K0.84×
41Tennessee~30K0.83×
42Nevada~20K0.83×
43Idaho~8K0.83×
44West Virginia~7K0.80×
45Mississippi~10K0.79×
46Alabama~20K0.76×
47Oklahoma~20K0.74×
48Florida~90K0.73×
49Kentucky~20K0.73×
50Louisiana~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Data visualization, United States
0.71×1.00×2.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Data visualization audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Data visualization audience
#·InterestCategoryAffinity×
01Business analysisBusiness & Career229.51×
02R (programming language)Technology & Electronics225.41×
03Predictive analyticsTechnology & Electronics200.43×
04Business intelligenceBusiness & Career116.37×
05Web application developmentTechnology & Electronics111.35×
06NoSQLTechnology & Electronics91.19×
07Data miningTechnology & Electronics69.77×
08C Sharp (programming language)Technology & Electronics61.68×
09Mobile application developmentTechnology & Electronics53.43×
10Business analyticsTechnology & Electronics45.97×
11Node.jsTechnology & Electronics45.76×
12SQLTechnology & Electronics41.58×
13C (programming language)Technology & Electronics40.06×
14Stack OverflowTechnology & Electronics32.13×
15ElevenLabsTechnology & Electronics30.37×
16Data managementTechnology & Electronics28.46×
17Data analysisTechnology & Electronics26.23×
18Money (magazine)Business & Career22.45×
19GeminiTechnology & Electronics22.18×
20GrokTechnology & Electronics15.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Data visualization audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Data visualization audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM4.84×
Career OrientationPOWER2.36×
SustainabilityBALANCE1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Data visualization audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.52×
DIY MentalityTHRILL0.59×
Family OrientationCONSERVATISM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Data visualization have in United States?

Data visualization has an estimated audience of 1,893,065 people in United States, concentrated in California and New York.

02

What is the gender split and age of Data visualization fans?

39.7% of Data visualization fans are female, 60.3% are male, with an average age of 35.6 years.

03

Which brands do Data visualization fans like most?

Data visualization fans show strongest brand affinity for Business analysis (229.51×), Predictive analytics (200.43×), and Business intelligence (116.37×) over the country average.

04

Where do Data visualization fans live in United States?

Data visualization fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Data visualization fans also like?

Beyond Data visualization itself, the audience over-indexes on Predictive analytics (200.43×), Business intelligence (116.37×), Node.js (45.76×), and R (programming language) (225.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tech trend audiences in United States

See Data visualization audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Data visualization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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