A data profile of the people who buy, follow and care about Web application development in United States — modelled from more than twelve digital signal sources. Web application development has an estimated audience of 1,325,357 people in United States.
The average Web application development fan in United States is 33.9 years old, more male, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Internet security, Data visualization, Web server, with strongest over-indexing on Internet security (169.81× the country average).
Demographically, the Web application development audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Need for Security, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Web application development fan in United States is more male, around 33.9 years old, with strong Need for Security tendencies and a notable affinity for Internet security.
The key figures that characterise the Web application development profile in United States.
36.8% are female, 63.2% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 36.8% |
| Male | 63.2% |
| Average age | 33.9 |
| Estimated audience size | 1,325,357 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 12% |
Where the Web application development audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~50K | 3.60× | |
| 02 | Virginia | ~90K | 2.78× | |
| 03 | Utah | ~20K | 2.05× | |
| 04 | Ohio | ~80K | 1.95× | |
| 05 | Washington, District of Columbia | ~6K | 1.46× | |
| 06 | Massachusetts | ~30K | 1.32× | |
| 07 | New York | ~90K | 1.27× | |
| 08 | California | ~200K | 1.24× | |
| 09 | Kansas | ~10K | 1.22× | |
| 10 | Wisconsin | ~20K | 1.14× | |
| 11 | Colorado | ~20K | 1.13× | |
| 12 | Alaska | ~3K | 1.10× | |
| 13 | North Dakota | ~3K | 1.06× | |
| 14 | Vermont | ~2K | 1.05× | |
| 15 | South Dakota | ~3K | 1.03× | |
| 16 | Illinois | ~40K | 1.01× | |
| 17 | Hawaii | ~6K | 1.01× | |
| 18 | Montana | ~4K | 1.01× | |
| 19 | Rhode Island | ~4K | 0.99× | |
| 20 | Nebraska | ~6K | 0.98× | |
| 21 | New Hampshire | ~5K | 0.98× | |
| 22 | Delaware | ~4K | 0.98× | |
| 23 | Kentucky | ~20K | 0.97× | |
| 24 | Idaho | ~6K | 0.96× | |
| 25 | New Mexico | ~6K | 0.96× | |
| 26 | West Virginia | ~6K | 0.96× | |
| 27 | Maine | ~5K | 0.96× | |
| 28 | Pennsylvania | ~40K | 0.95× | |
| 29 | Indiana | ~20K | 0.93× | |
| 30 | Mississippi | ~10K | 0.92× | |
| 31 | Arkansas | ~10K | 0.92× | |
| 32 | Georgia | ~40K | 0.91× | |
| 33 | Iowa | ~10K | 0.91× | |
| 34 | Arizona | ~20K | 0.90× | |
| 35 | Maryland | ~20K | 0.90× | |
| 36 | Oklahoma | ~10K | 0.89× | |
| 37 | Missouri | ~20K | 0.88× | |
| 38 | Minnesota | ~20K | 0.88× | |
| 39 | Louisiana | ~10K | 0.87× | |
| 40 | Nevada | ~10K | 0.87× | |
| 41 | Alabama | ~20K | 0.86× | |
| 42 | Connecticut | ~10K | 0.86× | |
| 43 | South Carolina | ~20K | 0.84× | |
| 44 | Washington | ~20K | 0.83× | |
| 45 | Texas | ~90K | 0.81× | |
| 46 | North Carolina | ~30K | 0.81× | |
| 47 | Tennessee | ~20K | 0.80× | |
| 48 | Michigan | ~30K | 0.77× | |
| 49 | New Jersey | ~30K | 0.77× | |
| 50 | Florida | ~60K | 0.69× |
The strongest cross-interests of the Web application development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet security | Technology & Electronics | 169.81× | ||
| 02 | Internet safety | Internet & Social Media | 123.03× | ||
| 03 | Data visualization | Technology & Electronics | 111.35× | ||
| 04 | Tableau Software | Business & Career | 76.42× | ||
| 05 | Business intelligence | Business & Career | 58.45× | ||
| 06 | Web server | Technology & Electronics | 35.07× | ||
| 07 | Information security | Business & Career | 21.22× | ||
| 08 | Massive open online course | Business & Career | 15.40× | ||
| 09 | Data science | Business & Career | 11.74× | ||
| 10 | Computer security | Business & Career | 10.88× | ||
| 11 | Business school | Business & Career | 6.42× | ||
| 12 | Distance education | Business & Career | 5.94× | ||
| 13 | Internet & Social Media | 5.78× | |||
| 14 | Micro Center | Shopping | 5.69× | ||
| 15 | Job fair | Business & Career | 5.58× | ||
| 16 | Sustainable energy | Home & Garden | 5.28× | ||
| 17 | Master of Business Administration | Business & Career | 5.22× | ||
| 18 | Innovation | Business & Career | 4.49× | ||
| 19 | Linux | Technology & Electronics | 4.27× | ||
| 20 | Renewable energy | Business & Career | 4.13× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 27.89× | |
| Career Orientation | POWER | 2.49× | |
| Patriotism | CONSERVATISM | 2.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.75× | |
| Pet Ownership | JOY | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.82× |
Web application development has an estimated audience of 1,325,357 people in United States, concentrated in California and New York.
36.8% of Web application development fans are female, 63.2% are male, with an average age of 33.9 years.
Web application development fans show strongest brand affinity for Internet security (169.81×), Data visualization (111.35×), and Web server (35.07×) over the country average.
Web application development fans in United States are most concentrated in California (reach ~200K), New York (reach ~90K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Web application development itself, the audience over-indexes on Data visualization (111.35×), Web server (35.07×), Business intelligence (58.45×), and Internet safety (123.03×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Web application development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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