Rascasse Audience Intelligence

Internet safety Audience in United States

A data profile of the people who buy, follow and care about Internet safety in United States — modelled from more than twelve digital signal sources. Internet safety has an estimated audience of 458,458 people in United States.

#11761among Topic in United States#386in Internet & Social Media

The average Internet safety fan in United States is 40.8 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Hacker (term), Cisco Networking Academy, Certified Information Systems Security Professional, with strongest over-indexing on Hacker (term) (248.62× the country average).

Demographically, the Internet safety audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Internet safety fan in United States is balanced, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for Hacker (term).

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Internet safety profile in United States.

Audience size
458K
in United States
Gender
53.9%♀
46.1% male
Age
40.8
average years
Country rank
#38540
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Internet safety fans

53.9% are female, 46.1% are male, average age 40.8.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Internet safety audience in United States
MetricValue
Female53.9%
Male46.1%
Average age40.8
Estimated audience size458,458
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Internet safety audience in United States
Age bracketShare%
16-1919%
20-2913%
30-3922%
40-4926%
50+21%
Fig. 04

Worldwide distribution

33.9%

of the worldwide Internet safety audience comes from United States.

Worldwide audience distribution share by country for Internet safety
CountryShare
United States33.9%
United Kingdom10.5%
India4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Internet safety audience in United States is strongest.

Fig. 05

Top regions by affinity

Internet safety fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~20K2.49×
02Mississippi~8K2.00×
03Nevada~9K1.99×
04Nebraska~4K1.64×
05South Dakota~2K1.51×
06North Dakota~1K1.40×
07Oklahoma~6K1.17×
08Virginia~10K1.15×
09New Mexico~3K1.14×
10Utah~5K1.13×
11Arkansas~4K1.13×
12Alabama~7K1.11×
13Georgia~20K1.08×
14Kansas~4K1.08×
15Montana~1K1.06×
16Pennsylvania~20K1.05×
17Alaska~1K1.04×
18Vermont<1K1.02×
19Kentucky~6K1.01×
20Idaho~2K1.00×
21Tennessee~9K0.99×
22West Virginia~2K0.97×
23Maryland~7K0.94×
24Louisiana~6K0.93×
25Rhode Island~1K0.93×
26Delaware~1K0.93×
27New Jersey~10K0.92×
28New Hampshire~2K0.92×
29Maine~2K0.91×
30Hawaii~2K0.90×
31Connecticut~4K0.89×
32Washington, District of Columbia~1K0.89×
33New York~20K0.87×
34Indiana~7K0.87×
35Ohio~10K0.86×
36Iowa~3K0.86×
37Texas~30K0.85×
38Illinois~10K0.84×
39Missouri~6K0.84×
40Oregon~4K0.84×
41North Carolina~10K0.82×
42Arizona~8K0.80×
43Wisconsin~5K0.78×
44Minnesota~5K0.78×
45Michigan~9K0.76×
46Massachusetts~7K0.75×
47Florida~20K0.74×
48Colorado~5K0.73×
49Washington~7K0.71×
50California~30K0.54×
Fig. 06

Affinity by region

Affinity by region — Internet safety, United States
0.54×1.00×2.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Internet safety audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Internet safety audience
#·InterestCategoryAffinity×
01Coding theoryTechnology & Electronics497.78×
02Computer security conferenceTechnology & Electronics425.35×
03Certified Ethical HackerBusiness & Career292.93×
04Certified Information Systems Security ProfessionalBusiness & Career265.99×
05Cisco Networking AcademyTechnology & Electronics252.12×
06Cyber-security regulationPolitics & Society251.97×
07Hacker (term)Technology & Electronics248.62×
08Fake newsNews224.32×
09Bachelor of Science in Information TechnologyBusiness & Career211.62×
10Network security policyTechnology & Electronics190.71×
11Mobile cloud computingTechnology & Electronics173.09×
12Hacking Tips and TricksTopic134.51×
13Web application developmentTechnology & Electronics123.03×
14Hacker (computer security)Technology & Electronics122.09×
15Hacker NewsInternet & Social Media100.92×
16Network securityBusiness & Career88.89×
17AngularJSTechnology & Electronics62.00×
18Stack OverflowTechnology & Electronics53.33×
19Node.jsTechnology & Electronics32.91×
20Information securityBusiness & Career26.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Internet safety audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Internet safety audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM6.14×
PatriotismCONSERVATISM3.76×
Early Adopter MentalityPOWER1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Internet safety audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
CreativityOPEN0.96×
IndulgenceJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Internet safety have in United States?

Internet safety has an estimated audience of 458,458 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Internet safety fans?

53.9% of Internet safety fans are female, 46.1% are male, with an average age of 40.8 years.

03

Which brands do Internet safety fans like most?

Internet safety fans show strongest brand affinity for Hacker (term) (248.62×), Cisco Networking Academy (252.12×), and Certified Information Systems Security Professional (265.99×) over the country average.

04

Where do Internet safety fans live in United States?

Internet safety fans in United States are most concentrated in Texas (reach ~30K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Internet safety fans also like?

Beyond Internet safety itself, the audience over-indexes on Cisco Networking Academy (252.12×), Certified Information Systems Security Professional (265.99×), Certified Ethical Hacker (292.93×), and Network security policy (190.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Internet safety audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Internet safety. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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