Internet safety Audience in United States

Internet safety logo

Internet safety has an estimated audience of 458,458 people in United States. 53.9% are female, 46.1% are male, average age 40.8. Top regions: California, Texas, New York. Top brand affinities: Hacker (term), Cisco Networking Academy, Certified Information Systems Security Professional, Certified Ethical Hacker, Network security policy.

The average Internet safety fan in United States is 40.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hacker (term), Cisco Networking Academy, Certified Information Systems Security Professional, with strongest over-indexing on Hacker (term) (248.62× the country average). Demographically, the Internet safety audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic

Demographics of Internet safety fans

Demographic split for Internet safety audience in United States
MetricValue
Female53.9%
Male46.1%
Average age40.8
Estimated audience size458,458

Audience persona

The typical Internet safety fan in United States is balanced, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for Hacker (term).

Top regions in United States

Top regions ranked by reach for Internet safety in United States
RegionReachAffinity
California32,8750.65×
Texas30,7340.78×
New York28,7121.12×
Florida27,6800.89×
Georgia15,1951.08×
Virginia14,3821.29×
Illinois13,7710.9×
Pennsylvania13,0070.84×
Nevada11,5492.6×
Ohio11,5210.82×
North Carolina10,0040.73×
South Carolina9,4321.37×
New Jersey8,9220.77×
Alabama8,5131.33×
Michigan7,9560.66×
Massachusetts6,9070.76×
Maryland6,8730.87×
Arizona6,8290.73×
Tennessee6,6040.72×
Washington6,2100.68×
Kentucky6,0311.05×
Missouri5,9700.81×
Mississippi5,8771.56×
Indiana5,7160.68×
Kansas5,2661.46×
Colorado4,7770.66×
Louisiana4,5730.77×
Oregon4,4070.84×
Arkansas4,1771.11×
Wisconsin3,9050.57×
Utah3,8090.93×
Minnesota3,7650.57×
Oklahoma3,5740.7×
Connecticut3,2250.7×
New Mexico2,8231.23×
North Dakota2,6372.8×
Iowa2,5530.68×
Nebraska2,5451.11×
West Virginia2,1831.02×
Idaho1,7920.78×
South Dakota1,4581.38×
Alaska1,4531.48×
New Hampshire1,3990.77×
Hawaii1,3910.71×
Montana1,2661×
Maine1,2540.76×
Wyoming1,1781.73×
Rhode Island1,1580.79×
Vermont1,1391.42×
Delaware1,0370.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Internet safety audience
BrandAffinityCategory
Hacker (term)248.62×Technology & Electronics
Cisco Networking Academy252.12×Technology & Electronics
Certified Information Systems Security Professional265.99×Business & Career
Certified Ethical Hacker292.93×Business & Career
Network security policy190.71×Technology & Electronics
Web application development123.03×Technology & Electronics
Bachelor of Science in Information Technology211.62×Business & Career
Node.js32.91×Technology & Electronics
Network security88.89×Business & Career
Fake news224.32×News
AngularJS62×Technology & Electronics
Coding theory497.78×Technology & Electronics
Mobile cloud computing173.09×Technology & Electronics
Stack Overflow53.33×Technology & Electronics
Computer security conference425.35×Technology & Electronics
Hacker (computer security)122.09×Technology & Electronics
Information security26.31×Business & Career
Hacker News100.92×Internet & Social Media
Hacking Tips and Tricks134.51×
Cyber-security regulation251.97×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Internet safety audience
TraitClusterScore
Need for SecurityCONSERVATISM91.69
PatriotismCONSERVATISM1.78
Family OrientationCONSERVATISM1.45
Career OrientationPOWER1.43
Social Media UsageJOY1.27
MindfulnessBALANCE1.17

Worldwide distribution

Worldwide audience distribution share by country for Internet safety
CountryShare
United States33.9%
United Kingdom10.5%
India4.8%

See Internet safety audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Internet safety have in United States?

Internet safety has an estimated audience of 458,458 people in United States, concentrated in California and Texas.

What is the gender split and age of Internet safety fans?

53.9% of Internet safety fans are female, 46.1% are male, with an average age of 40.8 years.

Which brands do Internet safety fans like most?

Internet safety fans show strongest brand affinity for Hacker (term) (248.62×), Cisco Networking Academy (252.12×), and Certified Information Systems Security Professional (265.99×) over the country average.

Where do Internet safety fans live in United States?

Internet safety fans in United States are most concentrated in California (reach 32,875), Texas (reach 30,734), and New York (reach 28,712). These three regions account for the largest share of the active audience.

What other brands do Internet safety fans also like?

Beyond Internet safety itself, the audience over-indexes on Cisco Networking Academy (252.12×), Certified Information Systems Security Professional (265.99×), Certified Ethical Hacker (292.93×), and Network security policy (190.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Internet safety. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.