Rascasse Audience Intelligence

Hacker News Audience in United States

A data profile of the people who buy, follow and care about Hacker News in United States — modelled from more than twelve digital signal sources. Hacker News has an estimated audience of 660,912 people in United States.

#987among Website / Newspaper / Magazine in United States#323in Internet & Social Media

The average Hacker News fan in United States is 41.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Hacking Tips and Tricks, Hackers, The UPS Store, with strongest over-indexing on Hacking Tips and Tricks (112.63× the country average).

Demographically, the Hacker News audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hacker News fan in United States is more male, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Hacking Tips and Tricks.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hacker News profile in United States.

Audience size
661K
in United States
Gender
39.9%♀
60.1% male
Age
41.4
average years
Country rank
#30948
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Hacker News

39.9% are female, 60.1% are male, average age 41.4.

Fig. 02

Gender split

39.9%
Female
60.1%
Male
Demographic split for Hacker News audience in United States
MetricValue
Female39.9%
Male60.1%
Average age41.4
Estimated audience size660,912
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Hacker News audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4920%
50+26%
Fig. 04

Worldwide distribution

26.8%

of the worldwide Hacker News audience comes from United States.

Worldwide audience distribution share by country for Hacker News
CountryShare
United States26.8%
China18.6%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hacker News audience in United States is strongest.

Fig. 05

Top regions by affinity

Hacker News fans by region: top regions in United States
#RegionReachAffinity×
01Washington~40K3.42×
02California~200K2.90×
03Massachusetts~30K2.47×
04New York~70K2.03×
05Washington, District of Columbia~4K1.95×
06Oregon~10K1.83×
07Virginia~20K1.51×
08Colorado~10K1.47×
09Utah~8K1.45×
10South Dakota~2K1.40×
11New Hampshire~3K1.29×
12Maryland~10K1.26×
13Minnesota~10K1.12×
14Illinois~20K1.11×
15Hawaii~3K1.08×
16New Jersey~20K1.05×
17Vermont~1K1.05×
18Pennsylvania~20K1.04×
19Montana~2K1.03×
20Maine~2K1.01×
21Michigan~20K0.92×
22Wyoming<1K0.92×
23North Carolina~20K0.90×
24Texas~50K0.88×
25Nevada~5K0.86×
26Connecticut~5K0.83×
27Wisconsin~8K0.82×
28Rhode Island~2K0.79×
29Georgia~20K0.78×
30New Mexico~2K0.78×
31Idaho~2K0.77×
32Arizona~9K0.73×
33Ohio~10K0.72×
34Indiana~8K0.70×
35Kansas~3K0.68×
36Florida~30K0.63×
37Missouri~6K0.62×
38Arkansas~3K0.60×
39Iowa~3K0.59×
40Nebraska~2K0.59×
41Alaska<1K0.59×
42Tennessee~7K0.55×
43Delaware<1K0.55×
44Alabama~5K0.53×
45Kentucky~4K0.49×
46Oklahoma~3K0.49×
47South Carolina~4K0.47×
48West Virginia~1K0.46×
49Louisiana~4K0.43×
50Mississippi~2K0.38×
Fig. 06

Affinity by region

Affinity by region — Hacker News, United States
0.38×1.00×3.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hacker News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hacker News audience
#·InterestCategoryAffinity×
01Hacking Tips and TricksTopic112.63×
02HackersMovies & TV59.13×
03Certified Ethical HackerBusiness & Career58.89×
04The RegisterNews54.39×
05LibreOfficeTechnology & Electronics49.33×
06Certified Information Systems Security ProfessionalBusiness & Career41.27×
07AngelListBusiness & Career39.92×
08malwarebytesTechnology & Electronics36.14×
09Key FoodShopping31.62×
10TwilioTechnology & Electronics30.26×
11Paperless PostShopping29.06×
12Home2 Suites by HiltonTravel & Leisure19.22×
13HoneyBaked HamFood & Beverages16.46×
14Fifth Third BankBusiness & Career13.90×
15DuckDuckGoInternet & Social Media13.17×
16AtlasMusic & Radio9.03×
17OpenAITechnology & Electronics8.65×
18The UPS StoreShopping7.67×
19GeminiTechnology & Electronics6.78×
20Chat GPTTechnology & Electronics5.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hacker News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hacker News audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.15×
Early Adopter MentalityPOWER2.47×
Career OrientationPOWER1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hacker News audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.92×
CreativityOPEN1.00×
TraditionCONSERVATISM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hacker News have in United States?

Hacker News has an estimated audience of 660,912 people in United States, concentrated in California and New York.

02

What is the gender split and age of Hacker News fans?

39.9% of Hacker News fans are female, 60.1% are male, with an average age of 41.4 years.

03

Which brands do Hacker News fans like most?

Hacker News fans show strongest brand affinity for Hacking Tips and Tricks (112.63×), Hackers (59.13×), and The UPS Store (7.67×) over the country average.

04

Where do Hacker News fans live in United States?

Hacker News fans in United States are most concentrated in California (reach ~200K), New York (reach ~70K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Hacker News fans also like?

Beyond Hacker News itself, the audience over-indexes on Hackers (59.13×), The UPS Store (7.67×), The Register (54.39×), and Key Food (31.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Hacker News audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hacker News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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