Hacker News Audience in United States

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Hacker News has an estimated audience of 635,383 people in United States. 39.9% are female, 60.1% are male, average age 41.4. Top regions: California, New York, Texas. Top brand affinities: Hacking Tips and Tricks, Hackers, The UPS Store, The Register, Key Food.

The average Hacker News fan in United States is 41.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hacking Tips and Tricks, Hackers, The UPS Store, with strongest over-indexing on Hacking Tips and Tricks (112.63× the country average). Demographically, the Hacker News audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Hacker News fans

Demographic split for Hacker News audience in United States
MetricValue
Female39.9%
Male60.1%
Average age41.4
Estimated audience size635,383

Audience persona

The typical Hacker News fan in United States is more male, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Hacking Tips and Tricks.

Top regions in United States

Top regions ranked by reach for Hacker News in United States
RegionReachAffinity
California199,8742.86×
New York73,1382.06×
Texas51,1600.94×
Washington43,7723.43×
Massachusetts30,0882.4×
Florida28,0670.65×
Illinois24,4781.16×
Virginia23,8481.54×
Pennsylvania23,5731.1×
North Carolina17,8070.93×
New Jersey16,8511.04×
Michigan15,9630.96×
Colorado15,7471.57×
Georgia15,4550.79×
Ohio14,9640.76×
Maryland13,8081.26×
Oregon12,8241.76×
Minnesota10,0681.11×
Arizona9,6190.74×
Indiana8,6180.74×
Utah8,4761.49×
Wisconsin7,3540.77×
Tennessee6,9290.54×
Missouri6,6070.65×
Nevada5,5970.91×
Connecticut5,1140.8×
Alabama4,4630.5×
South Carolina3,9430.41×
Washington, District of Columbia3,7321.95×
Kentucky3,7030.46×
New Hampshire3,4731.39×
Kansas3,1630.63×
Arkansas3,0210.58×
Louisiana2,9530.36×
Hawaii2,8191.03×
Oklahoma2,7950.4×
New Mexico2,6970.85×
Iowa2,4880.48×
Maine2,2560.99×
Idaho2,0900.66×
South Dakota2,0801.42×
Montana1,8781.07×
Nebraska1,8330.58×
Rhode Island1,5010.74×
Mississippi1,2450.24×
Vermont1,1831.06×
Delaware7540.43×
Wyoming7020.75×
West Virginia6910.23×
Alaska6030.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hacker News audience
BrandAffinityCategory
Hacking Tips and Tricks112.63×
Hackers59.13×Movies & TV
The UPS Store7.67×Shopping
The Register54.39×News
Key Food31.62×Shopping
DuckDuckGo13.17×Internet & Social Media
malwarebytes36.14×Technology & Electronics
Paperless Post29.06×Shopping
Certified Ethical Hacker58.89×Business & Career
AngelList39.92×Business & Career
Fifth Third Bank13.9×Business & Career
Gemini6.78×Technology & Electronics
LibreOffice49.33×Technology & Electronics
OpenAI8.65×Technology & Electronics
Twilio30.26×Technology & Electronics
HoneyBaked Ham16.46×Food & Beverages
Certified Information Systems Security Professional41.27×Business & Career
Home2 Suites by Hilton19.22×Travel & Leisure
Chat GPT5.76×Technology & Electronics
Atlas9.03×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hacker News audience
TraitClusterScore
Need for SecurityCONSERVATISM26.69
Early Adopter MentalityPOWER4.6
LGBTQ+ IdentityOPEN2.73
Risk AppetiteTHRILL1.88
Career OrientationPOWER1.75
Family OrientationCONSERVATISM1.69

Worldwide distribution

Worldwide audience distribution share by country for Hacker News
CountryShare
United States26.5%
China19.1%
United Kingdom5.6%

See Hacker News audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Hacker News have in United States?

Hacker News has an estimated audience of 635,383 people in United States, concentrated in California and New York.

What is the gender split and age of Hacker News fans?

39.9% of Hacker News fans are female, 60.1% are male, with an average age of 41.4 years.

Which brands do Hacker News fans like most?

Hacker News fans show strongest brand affinity for Hacking Tips and Tricks (112.63×), Hackers (59.13×), and The UPS Store (7.67×) over the country average.

Where do Hacker News fans live in United States?

Hacker News fans in United States are most concentrated in California (reach 199,874), New York (reach 73,138), and Texas (reach 51,160). These three regions account for the largest share of the active audience.

What other brands do Hacker News fans also like?

Beyond Hacker News itself, the audience over-indexes on Hackers (59.13×), The UPS Store (7.67×), The Register (54.39×), and Key Food (31.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hacker News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.