Atlas Audience in United States
Atlas has an estimated audience of 5,975,500 people in United States. 43.3% are female, 56.7% are male, average age 32.7. Top brand affinities: Vocal harmony, Historic site, Grinch, Governor of Michigan, Goop.
Top brand affinities include Vocal harmony, Historic site, Grinch, with strongest over-indexing on Vocal harmony (19.66× the country average). Demographically, the Atlas audience skews more male with an average age of 32.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Atlas fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 32.7 |
| Estimated audience size | 5,975,500 |
Audience persona
The typical Atlas fan in United States is more male, around 32.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Vocal harmony.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vocal harmony | 19.66× | Music & Radio |
| Historic site | 15.05× | Arts & Culture |
| Grinch | 10.62× | Movies & TV |
| Governor of Michigan | 18.74× | Politics & Society |
| Goop | 12.34× | Internet & Social Media |
| Fairy godmother | 16.46× | Literature |
| Lulu 黃路梓茵 | 4.68× | Movies & TV |
| Mathcore | 13.73× | Music & Radio |
| Hibachi | 13.17× | Food & Beverages |
| Hipster | 14.97× | Politics & Society |
| Nationality | 3.2× | Politics & Society |
| Wok | 9.54× | Food & Beverages |
| Home staging | 7.62× | Home & Garden |
| Guitarist (magazine) | 15.41× | Music & Radio |
| La Jolla | 12.22× | Travel & Leisure |
| Progressive rock | 2.67× | Music & Radio |
| Grace Slick | 10.05× | Music & Radio |
| Google Home | 7.34× | Technology & Electronics |
| Hang Seng Index | 14.41× | Business & Career |
| Cherish (group) | 11.75× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.35 |
| Early Adopter Mentality | POWER | 1.14 |
| Urban Lifestyle | OPEN | 1.13 |
| Extroversion | THRILL | 1.13 |
| Quality Awareness | PREMIUM | 1.08 |
| Family Orientation | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 21.2% |
| Mexico | 11.5% |
See Atlas audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
- Sleep Token (5,634,200)
How to read this data
Audience size is the estimated number of people in United States who actively search for Atlas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.