Twilio Audience in United States

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Twilio has an estimated audience of 1,191,573 people in United States. 43.9% are female, 56.1% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: TONY JUNIOR, DocuSign, 8x8, A Million Ways to Die in the West, Key Food.

The average Twilio fan in United States is 41.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include TONY JUNIOR, DocuSign, 8x8, with strongest over-indexing on TONY JUNIOR (3402.98× the country average). Demographically, the Twilio audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Twilio fans

Demographic split for Twilio audience in United States
MetricValue
Female43.9%
Male56.1%
Average age41.8
Estimated audience size1,191,573

Audience persona

The typical Twilio fan in United States is more male, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for TONY JUNIOR.

Top regions in United States

Top regions ranked by reach for Twilio in United States
RegionReachAffinity
California220,5491.68×
Texas126,4221.23×
Florida111,2861.38×
New York102,4991.54×
Georgia48,1471.31×
Illinois46,9791.18×
Virginia41,8151.44×
New Jersey39,4581.3×
Washington38,5611.61×
Pennsylvania37,4130.93×
North Carolina36,7561.03×
Colorado33,5891.79×
Massachusetts32,7141.39×
Ohio31,0090.84×
Michigan27,6530.89×
Arizona27,0021.11×
Tennessee23,0760.97×
Maryland20,2160.99×
Utah19,2651.81×
Missouri18,9160.98×
Indiana17,7880.82×
Oregon16,9961.24×
South Carolina16,1090.9×
Minnesota15,1450.89×
Nevada13,4701.17×
Wisconsin13,0490.73×
Connecticut11,7390.98×
Alabama10,8500.65×
Louisiana10,6530.69×
Kentucky10,6220.71×
Oklahoma10,4750.79×
Kansas8,2760.88×
Arkansas7,7320.79×
Iowa7,5920.77×
Washington, District of Columbia6,9531.94×
Idaho6,3801.07×
Mississippi5,2740.54×
New Hampshire4,8941.04×
Nebraska4,8630.81×
Hawaii3,9520.77×
New Mexico3,2830.55×
Maine3,2520.76×
Rhode Island3,1440.83×
Montana2,9780.9×
West Virginia2,6800.48×
Delaware2,2420.68×
South Dakota1,7500.64×
Vermont1,6840.8×
North Dakota1,4940.61×
Alaska1,3690.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Twilio audience
BrandAffinityCategory
TONY JUNIOR3402.98×Music & Radio
DocuSign38.06×Technology & Electronics
8x8102×Technology & Electronics
A Million Ways to Die in the West118.05×Movies & TV
Key Food50.64×Shopping
Blackbaud66.16×Technology & Electronics
Paperless Post53.62×Shopping
PicMonkey120.8×Internet & Social Media
AutoZone8.11×Cars & Mobility
Zipcar60.47×Cars & Mobility
The UPS Store8.76×Shopping
Asurion44.24×Business & Career
DuckDuckGo16.58×Internet & Social Media
FedEx Office22.98×Business & Career
OpenAI13.03×Technology & Electronics
Gemini9.63×Technology & Electronics
Qlik108.81×Business & Career
Avaya78.74×Technology & Electronics
Wistia90.61×Technology & Electronics
Esri82.81×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Twilio audience
TraitClusterScore
IndulgenceJOY2.88
Early Adopter MentalityPOWER2.48
Quality AwarenessPREMIUM2.41
LGBTQ+ IdentityOPEN2.12
Design AffinityPREMIUM1.89
Urban LifestyleOPEN1.87

Worldwide distribution

Worldwide audience distribution share by country for Twilio
CountryShare
United States22.7%
India10.3%
China9.6%

See Twilio audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Twilio have in United States?

Twilio has an estimated audience of 1,191,573 people in United States, concentrated in California and Texas.

What is the gender split and age of Twilio fans?

43.9% of Twilio fans are female, 56.1% are male, with an average age of 41.8 years.

Which brands do Twilio fans like most?

Twilio fans show strongest brand affinity for TONY JUNIOR (3402.98×), DocuSign (38.06×), and 8x8 (102×) over the country average.

Where do Twilio fans live in United States?

Twilio fans in United States are most concentrated in California (reach 220,549), Texas (reach 126,422), and Florida (reach 111,286). These three regions account for the largest share of the active audience.

What other brands do Twilio fans also like?

Beyond Twilio itself, the audience over-indexes on DocuSign (38.06×), 8x8 (102×), A Million Ways to Die in the West (118.05×), and Key Food (50.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Twilio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.