Rascasse Audience Intelligence

Twilio Target Market in United States

A data profile of the people who buy, follow and care about Twilio in United States — modelled from more than twelve digital signal sources. Twilio has an estimated audience of 1,263,840 people in United States.

#2059among Brand in United States#664in Technology & Electronics

The average Twilio fan in United States is 41.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include TONY JUNIOR, DocuSign, A Million Ways to Die in the West, with strongest over-indexing on TONY JUNIOR (3402.98× the country average).

Demographically, the Twilio audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Twilio fan in United States is more male, around 41.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for TONY JUNIOR.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Twilio profile in United States.

Audience size
1.3M
in United States
Gender
43.9%♀
56.1% male
Age
41.8
average years
Country rank
#20097
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Twilio

43.9% are female, 56.1% are male, average age 41.8.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Twilio audience in United States
MetricValue
Female43.9%
Male56.1%
Average age41.8
Estimated audience size1,263,840
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Twilio audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3923%
40-4924%
50+23%
Fig. 04

Worldwide distribution

23.3%

of the worldwide Twilio audience comes from United States.

Worldwide audience distribution share by country for Twilio
CountryShare
United States23.3%
India10.6%
China9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Twilio audience in United States is strongest.

Fig. 05

Top regions by affinity

Twilio customers by region in United States
#RegionReachAffinity×
01Utah~20K1.79×
02Washington, District of Columbia~6K1.70×
03Colorado~30K1.62×
04California~200K1.61×
05Washington~40K1.57×
06New York~100K1.53×
07Florida~100K1.45×
08New Jersey~40K1.31×
09Virginia~40K1.31×
10Massachusetts~30K1.28×
11Georgia~50K1.27×
12Texas~100K1.20×
13Nevada~10K1.18×
14Oregon~20K1.17×
15Arizona~30K1.15×
16Idaho~7K1.15×
17Illinois~40K1.12×
18New Hampshire~5K1.04×
19North Carolina~40K1.00×
20Connecticut~10K0.99×
21Tennessee~20K0.97×
22Missouri~20K0.96×
23Kansas~9K0.96×
24Maryland~20K0.95×
25Montana~3K0.94×
26Pennsylvania~40K0.91×
27Michigan~30K0.90×
28Vermont~2K0.88×
29South Carolina~20K0.87×
30Minnesota~10K0.87×
31Nebraska~5K0.87×
32Rhode Island~3K0.87×
33Hawaii~4K0.86×
34Ohio~30K0.84×
35Arkansas~8K0.83×
36Indiana~20K0.82×
37Maine~4K0.82×
38Oklahoma~10K0.81×
39Iowa~8K0.79×
40Delaware~3K0.78×
41South Dakota~2K0.75×
42Alaska~2K0.75×
43Wisconsin~10K0.73×
44Kentucky~10K0.73×
45North Dakota~2K0.73×
46Alabama~10K0.72×
47Louisiana~10K0.72×
48Mississippi~6K0.64×
49New Mexico~4K0.63×
50West Virginia~3K0.61×
Fig. 06

Affinity by region

Affinity by region — Twilio, United States
0.61×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Twilio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Twilio audience
#·InterestCategoryAffinity×
01TONY JUNIORMusic & Radio3402.98×
02PicMonkeyInternet & Social Media120.80×
03A Million Ways to Die in the WestMovies & TV118.05×
04QlikBusiness & Career108.81×
058x8Technology & Electronics102.00×
06WistiaTechnology & Electronics90.61×
07AvayaTechnology & Electronics78.74×
08Riddick (film)Movies & TV78.13×
09BlackbaudTechnology & Electronics66.16×
10ZipcarCars & Mobility60.47×
11Paperless PostShopping53.62×
12Key FoodShopping50.64×
13AsurionBusiness & Career44.24×
14DocuSignTechnology & Electronics38.06×
15FedEx OfficeBusiness & Career22.98×
16DuckDuckGoInternet & Social Media16.58×
17OpenAITechnology & Electronics13.03×
18GeminiTechnology & Electronics9.63×
19The UPS StoreShopping8.76×
20AutoZoneCars & Mobility8.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Twilio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Twilio audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER4.46×
IndividualismJOY2.06×
TravellingTHRILL1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Twilio audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.97×
MindfulnessBALANCE1.00×
Community OrientationOPEN1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Twilio's target market in United States?

Twilio's target market in United States covers an estimated 1,263,840 people, concentrated in California and Texas.

02

What is the gender split and age of Twilio customers?

43.9% of the Twilio audience are female, 56.1% are male, with an average age of 41.8 years.

03

Which brands do Twilio fans like most?

Twilio fans show strongest brand affinity for TONY JUNIOR (3402.98×), DocuSign (38.06×), and A Million Ways to Die in the West (118.05×) over the country average.

04

Where do Twilio fans live in United States?

Twilio fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Twilio fans also like?

Beyond Twilio itself, the audience over-indexes on DocuSign (38.06×), A Million Ways to Die in the West (118.05×), 8x8 (102×), and Blackbaud (66.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Twilio audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Twilio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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