Rascasse Audience Intelligence

Avaya Target Market in United States

A data profile of the people who buy, follow and care about Avaya in United States — modelled from more than twelve digital signal sources. Avaya has an estimated audience of 365,882 people in United States.

#4496among Brand in United States#1139in Technology & Electronics

The average Avaya fan in United States is 40.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Jai Shri Krishna, Thandie Newton, Antony Starr, with strongest over-indexing on Jai Shri Krishna (689× the country average).

Demographically, the Avaya audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Avaya fan in United States is more male, around 40.5 years old, with strong Quality Awareness tendencies and a notable affinity for Jai Shri Krishna.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Avaya profile in United States.

Audience size
366K
in United States
Gender
41.8%♀
58.2% male
Age
40.5
average years
Country rank
#43572
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Avaya

41.8% are female, 58.2% are male, average age 40.5.

Fig. 02

Gender split

41.8%
Female
58.2%
Male
Demographic split for Avaya audience in United States
MetricValue
Female41.8%
Male58.2%
Average age40.5
Estimated audience size365,882
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Avaya audience in United States
Age bracketShare%
16-1911%
20-2922%
30-3926%
40-4922%
50+19%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Avaya audience comes from United States.

Worldwide audience distribution share by country for Avaya
CountryShare
United States24.2%
India21.1%
Japan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Avaya audience in United States is strongest.

Fig. 05

Top regions by affinity

Avaya customers by region in United States
#RegionReachAffinity×
01Colorado~20K2.72×
02Washington, District of Columbia~2K1.54×
03New Jersey~10K1.48×
04Virginia~10K1.47×
05Massachusetts~10K1.40×
06New York~30K1.28×
07Connecticut~5K1.24×
08Montana~1K1.19×
09Texas~40K1.17×
10Georgia~10K1.16×
11Illinois~10K1.10×
12New Hampshire~2K1.10×
13North Carolina~10K1.09×
14Maryland~7K1.09×
15Utah~4K1.09×
16North Dakota<1K1.07×
17Maine~1K1.06×
18Washington~8K1.03×
19Rhode Island~1K1.03×
20Florida~30K1.01×
21Iowa~3K0.99×
22Vermont<1K0.96×
23Oklahoma~4K0.95×
24Delaware<1K0.95×
25Pennsylvania~10K0.94×
26Kansas~3K0.94×
27Tennessee~7K0.93×
28Minnesota~5K0.93×
29Kentucky~4K0.93×
30South Dakota<1K0.93×
31Alaska<1K0.93×
32Missouri~5K0.92×
33Idaho~2K0.91×
34California~40K0.90×
35Arizona~7K0.90×
36South Carolina~5K0.88×
37Ohio~10K0.87×
38Nebraska~2K0.87×
39West Virginia~1K0.87×
40Arkansas~3K0.85×
41Mississippi~3K0.85×
42Hawaii~1K0.83×
43Michigan~8K0.82×
44Alabama~4K0.82×
45Louisiana~4K0.82×
46Nevada~3K0.82×
47New Mexico~2K0.82×
48Wisconsin~4K0.77×
49Oregon~3K0.76×
50Indiana~5K0.75×
Fig. 06

Affinity by region

Affinity by region — Avaya, United States
0.75×1.00×2.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Avaya audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Avaya audience
#·InterestCategoryAffinity×
01Jai Shri KrishnaMovies & TV689.00×
02The Footy Show (rugby league)Sports224.44×
03QlikBusiness & Career164.58×
04LibreOfficeTechnology & Electronics131.78×
05Thandie NewtonMovies & TV114.44×
06Antony StarrMovies & TV101.61×
07Laz AlonsoMovies & TV101.61×
08Pocket GamerGames95.48×
09Paperless PostShopping82.83×
10TwilioTechnology & Electronics80.22×
11TeamViewerTechnology & Electronics77.30×
12The Legend of Zelda (video game)Movies & TV76.30×
13BlackbaudTechnology & Electronics63.47×
14Key FoodShopping60.14×
15WebExTechnology & Electronics59.09×
16DocuSignTechnology & Electronics52.55×
17The Legend of Zelda: Twilight PrincessGames51.42×
18Home2 Suites by HiltonTravel & Leisure46.64×
19Oscar IsaacMovies & TV31.03×
20AtlasMusic & Radio23.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Avaya audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Avaya audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.58×
Early Adopter MentalityPOWER2.53×
Design AffinityPREMIUM1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Avaya audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.93×
Sports ActivityPOWER0.98×
Pet OwnershipJOY1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Avaya's target market in United States?

Avaya's target market in United States covers an estimated 365,882 people, concentrated in Texas and California.

02

What is the gender split and age of Avaya customers?

41.8% of the Avaya audience are female, 58.2% are male, with an average age of 40.5 years.

03

Which brands do Avaya fans like most?

Avaya fans show strongest brand affinity for Jai Shri Krishna (689×), Thandie Newton (114.44×), and Antony Starr (101.61×) over the country average.

04

Where do Avaya fans live in United States?

Avaya fans in United States are most concentrated in Texas (reach ~40K), California (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Avaya fans also like?

Beyond Avaya itself, the audience over-indexes on Thandie Newton (114.44×), Antony Starr (101.61×), The Footy Show (rugby league) (224.44×), and DocuSign (52.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Avaya audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Avaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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