Avaya Audience in United States

Avaya logo

Avaya has an estimated audience of 367,673 people in United States. 41.8% are female, 58.2% are male, average age 40.5. Top regions: Texas, California, New York. Top brand affinities: Jai Shri Krishna, Thandie Newton, DocuSign, Antony Starr, Paperless Post.

The average Avaya fan in United States is 40.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Jai Shri Krishna, Thandie Newton, DocuSign, with strongest over-indexing on Jai Shri Krishna (689× the country average). Demographically, the Avaya audience skews more male with an average age of 40.5, and over-indexes on personality traits such as LGBTQ+ Identity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Avaya fans

Demographic split for Avaya audience in United States
MetricValue
Female41.8%
Male58.2%
Average age40.5
Estimated audience size367,673

Audience persona

The typical Avaya fan in United States is more male, around 40.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jai Shri Krishna.

Top regions in United States

Top regions ranked by reach for Avaya in United States
RegionReachAffinity
Texas40,0491.27×
California39,0900.97×
New York28,5331.39×
Florida26,4561.06×
Colorado16,6452.87×
New Jersey15,7621.69×
Illinois14,7221.2×
Virginia14,0671.57×
Georgia13,8881.23×
North Carolina12,1251.1×
Pennsylvania11,8740.96×
Massachusetts10,6161.47×
Ohio9,1290.81×
Washington8,2121.11×
Michigan7,9670.83×
Maryland7,0421.11×
Arizona6,9230.92×
Tennessee6,9000.94×
Missouri5,3370.9×
Minnesota5,2150.99×
Connecticut4,7831.3×
Indiana4,7610.71×
South Carolina4,7000.85×
Oklahoma3,9490.97×
Kentucky3,8860.84×
Alabama3,8740.75×
Wisconsin3,8200.69×
Utah3,6281.1×
Louisiana3,3180.7×
Oregon2,9200.69×
Iowa2,7750.92×
Nevada2,6210.74×
Kansas2,5870.89×
Arkansas2,0490.68×
Mississippi2,0010.66×
Washington, District of Columbia1,8581.68×
New Hampshire1,7541.21×
Maine1,4921.13×
Idaho1,3710.74×
Nebraska1,2880.7×
Montana1,2181.19×
Rhode Island1,2031.03×
New Mexico1,1010.6×
West Virginia9520.56×
North Dakota8431.12×
Delaware8380.83×
Hawaii8150.52×
South Dakota5530.65×
Vermont5480.85×
Alaska5310.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Avaya audience
BrandAffinityCategory
Jai Shri Krishna689×Movies & TV
Thandie Newton114.44×Movies & TV
DocuSign52.55×Technology & Electronics
Antony Starr101.61×Movies & TV
Paperless Post82.83×Shopping
The Legend of Zelda (video game)76.3×Movies & TV
Key Food60.14×Shopping
LibreOffice131.78×Technology & Electronics
Twilio80.22×Technology & Electronics
TeamViewer77.3×Technology & Electronics
Blackbaud63.47×Technology & Electronics
Laz Alonso101.61×Movies & TV
Qlik164.58×Business & Career
Atlas23.06×Music & Radio
Home2 Suites by Hilton46.64×Travel & Leisure
Oscar Isaac31.03×Movies & TV
The Legend of Zelda: Twilight Princess51.42×Games
Angie Stone52.26×Music & Radio
WebEx59.09×Technology & Electronics
Pocket Gamer95.48×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Avaya audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.58
TravellingTHRILL2.83
Luxury OrientationPREMIUM2.36
Quality AwarenessPREMIUM2.35
Design AffinityPREMIUM2.07
Convenience OrientationPREMIUM2.04

Worldwide distribution

Worldwide audience distribution share by country for Avaya
CountryShare
United States24.3%
India21.1%
Japan7.1%

See Avaya audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Avaya have in United States?

Avaya has an estimated audience of 367,673 people in United States, concentrated in Texas and California.

What is the gender split and age of Avaya fans?

41.8% of Avaya fans are female, 58.2% are male, with an average age of 40.5 years.

Which brands do Avaya fans like most?

Avaya fans show strongest brand affinity for Jai Shri Krishna (689×), Thandie Newton (114.44×), and DocuSign (52.55×) over the country average.

Where do Avaya fans live in United States?

Avaya fans in United States are most concentrated in Texas (reach 40,049), California (reach 39,090), and New York (reach 28,533). These three regions account for the largest share of the active audience.

What other brands do Avaya fans also like?

Beyond Avaya itself, the audience over-indexes on Thandie Newton (114.44×), DocuSign (52.55×), Antony Starr (101.61×), and Paperless Post (82.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Avaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.