Blackbaud Audience in United States

Blackbaud has an estimated audience of 1,459,256 people in United States. 53.4% are female, 46.6% are male, average age 39.8. Top regions: California, New York, Florida. Top brand affinities: The UPS Store, Paperless Post, Langston Hughes, Asurion, FlightAware.

The average Blackbaud fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include The UPS Store, Paperless Post, Langston Hughes, with strongest over-indexing on The UPS Store (14.28× the country average). Demographically, the Blackbaud audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Blackbaud fans

Demographic split for Blackbaud audience in United States
MetricValue
Female53.4%
Male46.6%
Average age39.8
Estimated audience size1,459,256

Audience persona

The typical Blackbaud fan in United States is balanced, around 39.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for The UPS Store.

Top regions in United States

Top regions ranked by reach for Blackbaud in United States
RegionReachAffinity
California156,6640.98×
New York131,2861.61×
Florida115,2371.17×
Texas114,6860.91×
Illinois73,2541.51×
North Carolina63,8361.45×
Massachusetts55,2931.92×
Pennsylvania51,4891.05×
Georgia51,2321.14×
Ohio46,6091.04×
South Carolina40,1101.83×
Maryland39,8431.59×
New Jersey37,1221×
Virginia33,5820.94×
Missouri32,3451.38×
Tennessee30,5691.04×
Louisiana27,5501.46×
Connecticut26,6951.82×
Arizona25,9910.87×
Michigan22,7720.6×
Wisconsin20,2900.92×
Washington19,8280.68×
Arkansas18,3291.52×
Minnesota17,3870.83×
Alabama16,4090.8×
Colorado16,0930.7×
Indiana14,4030.54×
New Hampshire11,8212.06×
Kentucky11,0890.61×
Nevada10,9660.78×
Washington, District of Columbia10,1642.32×
Oklahoma10,1180.62×
Rhode Island8,2491.78×
Oregon8,0500.48×
Hawaii6,7211.07×
Iowa6,6700.55×
Kansas6,5270.57×
Mississippi6,3550.53×
Vermont5,8152.27×
Maine5,2901.01×
Nebraska4,8310.66×
Delaware3,2020.8×
Idaho3,1410.43×
Utah3,0450.23×
New Mexico2,9520.4×
Montana2,1730.54×
West Virginia2,0840.31×
Wyoming1,3200.61×
North Dakota1,2910.43×
South Dakota1,2610.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blackbaud audience
BrandAffinityCategory
The UPS Store14.28×Shopping
Paperless Post66.29×Shopping
Langston Hughes57.41×Literature
Asurion53.76×Business & Career
FlightAware19.73×Travel & Leisure
Esri104.33×Technology & Electronics
Twilio47.06×Technology & Electronics
DocuSign14.36×Technology & Electronics
Library of Congress45.3×Literature
Thandie Newton20×Movies & TV
Zendesk34.42×Internet & Social Media
Xerox37.62×Technology & Electronics
GoToMeeting56.05×Technology & Electronics
Cigna12.01×Business & Career
Atlassian30.39×Technology & Electronics
GEICO6.5×Business & Career
Microsoft Surface22.03×Technology & Electronics
TeamViewer24.95×Technology & Electronics
Vacation Express36.66×Travel & Leisure
Avaya41.57×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blackbaud audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.5
Career OrientationPOWER1.93
Quality AwarenessPREMIUM1.8
IndulgenceJOY1.67
TravellingTHRILL1.64
PatriotismCONSERVATISM1.51

Worldwide distribution

Worldwide audience distribution share by country for Blackbaud
CountryShare
United States90.3%
Canada2.8%
India2.0%

See Blackbaud audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Blackbaud have in United States?

Blackbaud has an estimated audience of 1,459,256 people in United States, concentrated in California and New York.

What is the gender split and age of Blackbaud fans?

53.4% of Blackbaud fans are female, 46.6% are male, with an average age of 39.8 years.

Which brands do Blackbaud fans like most?

Blackbaud fans show strongest brand affinity for The UPS Store (14.28×), Paperless Post (66.29×), and Langston Hughes (57.41×) over the country average.

Where do Blackbaud fans live in United States?

Blackbaud fans in United States are most concentrated in California (reach 156,664), New York (reach 131,286), and Florida (reach 115,237). These three regions account for the largest share of the active audience.

What other brands do Blackbaud fans also like?

Beyond Blackbaud itself, the audience over-indexes on Paperless Post (66.29×), Langston Hughes (57.41×), Asurion (53.76×), and FlightAware (19.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blackbaud. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.