Rascasse Audience Intelligence

Esri Target Market in United States

A data profile of the people who buy, follow and care about Esri in United States — modelled from more than twelve digital signal sources. Esri has an estimated audience of 303,844 people in United States.

#4972among Brand in United States#1218in Technology & Electronics

The average Esri fan in United States is 35.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Virginia.

Top brand affinities include DocuSign, Allen Ginsberg, TeamViewer, with strongest over-indexing on DocuSign (152.16× the country average).

Demographically, the Esri audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Esri fan in United States is more male, around 35.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for DocuSign.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Esri profile in United States.

Audience size
304K
in United States
Gender
37.3%♀
62.7% male
Age
35.3
average years
Country rank
#48057
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Esri

37.3% are female, 62.7% are male, average age 35.3.

Fig. 02

Gender split

37.3%
Female
62.7%
Male
Demographic split for Esri audience in United States
MetricValue
Female37.3%
Male62.7%
Average age35.3
Estimated audience size303,844
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Esri audience in United States
Age bracketShare%
16-1928%
20-2924%
30-3918%
40-4916%
50+14%
Fig. 04

Worldwide distribution

32.7%

of the worldwide Esri audience comes from United States.

Worldwide audience distribution share by country for Esri
CountryShare
United States32.7%
Japan6.1%
China6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Esri audience in United States is strongest.

Fig. 05

Top regions by affinity

Esri customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K3.12×
02California~80K2.43×
03Colorado~10K2.33×
04Virginia~20K2.07×
05Rhode Island~2K1.66×
06Montana~1K1.43×
07Alaska<1K1.39×
08Oregon~4K1.22×
09Maryland~6K1.21×
10Minnesota~5K1.21×
11North Carolina~10K1.19×
12Vermont<1K1.13×
13Washington~7K1.12×
14Missouri~5K1.09×
15Idaho~2K1.07×
16Maine~1K1.05×
17Massachusetts~6K0.99×
18Utah~3K0.99×
19New Mexico~1K0.94×
20North Dakota<1K0.90×
21Hawaii~1K0.89×
22Pennsylvania~9K0.86×
23Texas~20K0.85×
24New Hampshire~1K0.85×
25South Dakota<1K0.85×
26Kansas~2K0.81×
27Arkansas~2K0.78×
28Illinois~8K0.77×
29Georgia~7K0.77×
30Arizona~5K0.77×
31Tennessee~5K0.77×
32Wisconsin~4K0.77×
33Nebraska~1K0.77×
34West Virginia~1K0.76×
35New York~10K0.75×
36Iowa~2K0.75×
37Alabama~3K0.74×
38Mississippi~2K0.74×
39Delaware<1K0.74×
40South Carolina~3K0.73×
41Louisiana~3K0.72×
42Connecticut~2K0.72×
43Oklahoma~2K0.71×
44Nevada~2K0.68×
45Kentucky~3K0.67×
46Indiana~4K0.66×
47Florida~10K0.65×
48Michigan~5K0.64×
49Ohio~6K0.60×
50New Jersey~5K0.60×
Fig. 06

Affinity by region

Affinity by region — Esri, United States
0.60×1.00×3.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Esri audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Esri audience
#·InterestCategoryAffinity×
01Allen GinsbergLiterature699.32×
02PicMonkeyInternet & Social Media424.25×
03ArcGISTechnology & Electronics388.22×
04TeamViewerTechnology & Electronics347.77×
05XeroxTechnology & Electronics243.36×
06Dow Chemical CompanyBusiness & Career237.24×
07Nebraska LotteryGames167.26×
08IntercomNews166.41×
09DocuSignTechnology & Electronics152.16×
10BlackbaudTechnology & Electronics145.25×
11NECTechnology & Electronics142.89×
12AsurionBusiness & Career137.22×
13TwilioTechnology & Electronics134.25×
14ZendeskInternet & Social Media130.85×
15Paperless PostShopping101.20×
16TrelloInternet & Social Media91.33×
17T. Rowe PriceBusiness & Career89.49×
18StubHubTravel & Leisure36.30×
19Indiana Hoosiers footballSports34.90×
20YouTube MusicInternet & Social Media20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Esri audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Esri audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.26×
IndividualismJOY2.25×
TravellingTHRILL2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Esri audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
CreativityOPEN0.91×
Pet OwnershipJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Esri's target market in United States?

Esri's target market in United States covers an estimated 303,844 people, concentrated in California and Texas.

02

What is the gender split and age of Esri customers?

37.3% of the Esri audience are female, 62.7% are male, with an average age of 35.3 years.

03

Which brands do Esri fans like most?

Esri fans show strongest brand affinity for DocuSign (152.16×), Allen Ginsberg (699.32×), and TeamViewer (347.77×) over the country average.

04

Where do Esri fans live in United States?

Esri fans in United States are most concentrated in California (reach ~80K), Texas (reach ~20K), and Virginia (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Esri fans also like?

Beyond Esri itself, the audience over-indexes on Allen Ginsberg (699.32×), TeamViewer (347.77×), PicMonkey (424.25×), and Xerox (243.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Esri audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Esri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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