Esri Audience in United States

Esri logo

Esri has an estimated audience of 305,762 people in United States. 37.3% are female, 62.7% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: DocuSign, Allen Ginsberg, TeamViewer, PicMonkey, Xerox.

The average Esri fan in United States is 35.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include DocuSign, Allen Ginsberg, TeamViewer, with strongest over-indexing on DocuSign (152.16× the country average). Demographically, the Esri audience skews more male with an average age of 35.3, and over-indexes on personality traits such as LGBTQ+ Identity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Esri fans

Demographic split for Esri audience in United States
MetricValue
Female37.3%
Male62.7%
Average age35.3
Estimated audience size305,762

Audience persona

The typical Esri fan in United States is more male, around 35.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for DocuSign.

Top regions in United States

Top regions ranked by reach for Esri in United States
RegionReachAffinity
California70,5842.1×
Texas23,6650.9×
Florida14,1500.68×
New York13,9400.82×
Virginia13,7701.85×
North Carolina10,1101.1×
Colorado9,6562×
Pennsylvania8,5240.83×
Illinois8,5180.84×
Georgia7,6330.81×
Washington7,0411.15×
Massachusetts6,3191.05×
Maryland6,1591.17×
Ohio5,9720.63×
Missouri5,5581.13×
Michigan5,3810.67×
Minnesota5,2401.2×
Arizona5,0810.81×
New Jersey4,8220.62×
Tennessee4,7690.78×
Oregon4,5961.31×
Indiana3,6470.65×
Wisconsin3,4270.75×
South Carolina3,2860.71×
Alabama2,9170.68×
Utah2,8751.05×
Louisiana2,8690.73×
Washington, District of Columbia2,7673.01×
Kentucky2,5560.67×
Oklahoma2,3740.7×
Connecticut2,1990.72×
Kansas1,9400.81×
Nevada1,8500.63×
Iowa1,8270.73×
Mississippi1,8220.72×
Arkansas1,7850.71×
Idaho1,7061.11×
Rhode Island1,5021.54×
Montana1,4791.74×
New Mexico1,3640.89×
Hawaii1,1320.86×
Maine1,1311.03×
Nebraska1,0950.71×
New Hampshire1,0170.84×
Alaska9871.51×
West Virginia8740.61×
Vermont6401.19×
Wyoming5361.18×
South Dakota5260.74×
North Dakota4990.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Esri audience
BrandAffinityCategory
DocuSign152.16×Technology & Electronics
Allen Ginsberg699.32×Literature
TeamViewer347.77×Technology & Electronics
PicMonkey424.25×Internet & Social Media
Xerox243.36×Technology & Electronics
Asurion137.22×Business & Career
Blackbaud145.25×Technology & Electronics
ArcGIS388.22×Technology & Electronics
Twilio134.25×Technology & Electronics
T. Rowe Price89.49×Business & Career
Paperless Post101.2×Shopping
Trello91.33×Internet & Social Media
Intercom166.41×News
Indiana Hoosiers football34.9×Sports
StubHub36.3×Travel & Leisure
Nebraska Lottery167.26×Games
NEC142.89×Technology & Electronics
Zendesk130.85×Internet & Social Media
YouTube Music20×Internet & Social Media
Dow Chemical Company237.24×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Esri audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.86
Quality AwarenessPREMIUM1.95
Career OrientationPOWER1.84
TravellingTHRILL1.83
Convenience OrientationPREMIUM1.69
IndulgenceJOY1.59

Worldwide distribution

Worldwide audience distribution share by country for Esri
CountryShare
United States33.5%
Japan6.1%
China6.1%

See Esri audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Esri have in United States?

Esri has an estimated audience of 305,762 people in United States, concentrated in California and Texas.

What is the gender split and age of Esri fans?

37.3% of Esri fans are female, 62.7% are male, with an average age of 35.3 years.

Which brands do Esri fans like most?

Esri fans show strongest brand affinity for DocuSign (152.16×), Allen Ginsberg (699.32×), and TeamViewer (347.77×) over the country average.

Where do Esri fans live in United States?

Esri fans in United States are most concentrated in California (reach 70,584), Texas (reach 23,665), and Florida (reach 14,150). These three regions account for the largest share of the active audience.

What other brands do Esri fans also like?

Beyond Esri itself, the audience over-indexes on Allen Ginsberg (699.32×), TeamViewer (347.77×), PicMonkey (424.25×), and Xerox (243.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Esri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.