PicMonkey Audience in United States

PicMonkey logo

PicMonkey has an estimated audience of 328,314 people in United States. 59.2% are female, 40.8% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Jesse Plemons, Mothercare, Governor of Michigan, Ridder, Kazakhstan.

The average PicMonkey fan in United States is 35.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Jesse Plemons, Mothercare, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the PicMonkey audience skews more female with an average age of 35.3, and over-indexes on personality traits such as LGBTQ+ Identity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of PicMonkey fans

Demographic split for PicMonkey audience in United States
MetricValue
Female59.2%
Male40.8%
Average age35.3
Estimated audience size328,314

Audience persona

The typical PicMonkey fan in United States is more female, around 35.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for PicMonkey in United States
RegionReachAffinity
California29,6320.82×
Texas29,0091.03×
Florida23,3281.05×
New York14,0230.76×
Illinois11,3751.04×
Georgia10,4771.04×
Pennsylvania10,1660.92×
North Carolina9,7330.99×
Ohio9,2050.91×
Michigan8,4530.98×
Arizona6,6640.99×
Virginia6,4960.81×
Tennessee6,3960.97×
Missouri6,3911.21×
Indiana6,2951.05×
New Jersey6,0740.73×
Washington5,8230.88×
Alabama5,5911.22×
Wisconsin5,4941.11×
Minnesota5,2461.12×
South Carolina5,2121.06×
Louisiana5,1791.22×
Oklahoma5,1221.4×
Massachusetts4,7870.74×
Utah4,4701.52×
Colorado4,4300.86×
Maryland4,1920.74×
Kentucky4,1081×
Oregon3,2600.87×
Iowa3,0031.11×
Kansas2,7991.08×
Mississippi2,7391.01×
Nevada2,7230.86×
Connecticut2,7000.82×
Arkansas2,5830.95×
Nebraska2,3911.45×
Idaho2,2511.37×
New Mexico1,7031.03×
New Hampshire1,5921.23×
West Virginia1,5731.03×
Maine1,1991.02×
Hawaii1,1620.82×
North Dakota8201.22×
Montana8150.89×
South Dakota7921.04×
Vermont6761.17×
Washington, District of Columbia6550.66×
Rhode Island6520.62×
Delaware6260.69×
Alaska5400.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PicMonkey audience
BrandAffinityCategory
Lulu 黃路梓茵20×Movies & TV
Jesse Plemons17.98×Movies & TV
Mothercare15.28×Kids & Family
Governor of Michigan29.53×Politics & Society
Ridder, Kazakhstan170.26×Travel & Leisure
Fairmont Mayakoba, Riviera Maya113.06×Travel & Leisure
Quezon34.19×Travel & Leisure
Preta Gil31.42×Music & Radio
Hammersmith51.4×Travel & Leisure
Bank account3.27×Business & Career
Mount Kilimanjaro20×Travel & Leisure
Nebraska Cornhuskers9.9×Sports
Natural rubber2.29×Cars & Mobility
Home construction1.53×Home & Garden
Collectable1.67×Kids & Family
Chromebook5.87×Technology & Electronics
Historic site3.72×Arts & Culture
Elsword14.25×Games
Kona Grill9.28×Food & Beverages
Allama Iqbal Open University35.15×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PicMonkey audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.2
Quality AwarenessPREMIUM2.07
DIY MentalityTHRILL1.87
SustainabilityBALANCE1.85
Luxury OrientationPREMIUM1.84
TravellingTHRILL1.68

Worldwide distribution

Worldwide audience distribution share by country for PicMonkey
CountryShare
United States27.1%
Pakistan9.7%
India8.0%

See PicMonkey audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does PicMonkey have in United States?

PicMonkey has an estimated audience of 328,314 people in United States, concentrated in California and Texas.

What is the gender split and age of PicMonkey fans?

59.2% of PicMonkey fans are female, 40.8% are male, with an average age of 35.3 years.

Which brands do PicMonkey fans like most?

PicMonkey fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Jesse Plemons (17.98×), and Mothercare (15.28×) over the country average.

Where do PicMonkey fans live in United States?

PicMonkey fans in United States are most concentrated in California (reach 29,632), Texas (reach 29,009), and Florida (reach 23,328). These three regions account for the largest share of the active audience.

What other brands do PicMonkey fans also like?

Beyond PicMonkey itself, the audience over-indexes on Jesse Plemons (17.98×), Mothercare (15.28×), Governor of Michigan (29.53×), and Ridder, Kazakhstan (170.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PicMonkey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.