Rascasse Audience Intelligence

DocuSign Target Market in United States

A data profile of the people who buy, follow and care about DocuSign in United States — modelled from more than twelve digital signal sources. DocuSign has an estimated audience of 7,467,715 people in United States.

#494among Brand in United States#218in Technology & Electronics

The average DocuSign fan in United States is 41.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include TechSpot, The Register, AngelList, with strongest over-indexing on TechSpot (105.91× the country average).

Demographically, the DocuSign audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DocuSign fan in United States is more male, around 41.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for TechSpot.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DocuSign profile in United States.

Audience size
7.5M
in United States
Gender
42.2%♀
57.8% male
Age
41.7
average years
Country rank
#4744
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DocuSign

42.2% are female, 57.8% are male, average age 41.7.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for DocuSign audience in United States
MetricValue
Female42.2%
Male57.8%
Average age41.7
Estimated audience size7,467,715
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the DocuSign audience in United States
Age bracketShare%
16-1910%
20-2919%
30-3924%
40-4928%
50+20%
Fig. 04

Worldwide distribution

40.3%

of the worldwide DocuSign audience comes from United States.

Worldwide audience distribution share by country for DocuSign
CountryShare
United States40.3%
Brazil8.7%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DocuSign audience in United States is strongest.

Fig. 05

Top regions by affinity

DocuSign customers by region in United States
#RegionReachAffinity×
01California~1.5M1.63×
02Alaska~20K1.43×
03Florida~700K1.41×
04Utah~90K1.39×
05Washington, District of Columbia~30K1.37×
06Massachusetts~200K1.35×
07Colorado~200K1.35×
08North Carolina~300K1.24×
09Washington~200K1.21×
10Maine~30K1.20×
11Texas~800K1.19×
12Hawaii~40K1.18×
13Virginia~200K1.17×
14Montana~20K1.17×
15Oregon~100K1.16×
16Georgia~300K1.15×
17Maryland~100K1.13×
18Illinois~300K1.12×
19New York~500K1.10×
20New Jersey~200K1.09×
21Idaho~40K1.05×
22Nevada~70K1.03×
23North Dakota~20K1.02×
24Arizona~200K1.00×
25Nebraska~40K0.98×
26South Carolina~100K0.96×
27New Hampshire~30K0.96×
28Louisiana~90K0.95×
29Delaware~20K0.93×
30Connecticut~70K0.92×
31Vermont~10K0.92×
32Pennsylvania~200K0.90×
33Missouri~100K0.88×
34Rhode Island~20K0.88×
35Michigan~200K0.85×
36Tennessee~100K0.85×
37Minnesota~90K0.85×
38Wisconsin~90K0.83×
39Kansas~50K0.79×
40South Dakota~10K0.79×
41Alabama~80K0.75×
42Iowa~50K0.75×
43Ohio~200K0.74×
44New Mexico~30K0.74×
45Mississippi~40K0.72×
46Indiana~100K0.71×
47Oklahoma~60K0.71×
48Arkansas~40K0.65×
49Kentucky~60K0.62×
50West Virginia~20K0.49×
Fig. 06

Affinity by region

Affinity by region — DocuSign, United States
0.49×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DocuSign audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DocuSign audience
#·InterestCategoryAffinity×
01Droid LifeMovies & TV120.91×
02TechSpotTechnology & Electronics105.91×
03UnbounceTechnology & Electronics64.97×
04The RegisterNews61.14×
05Dog sledPets & Animals51.71×
06The After School ProgramKids & Family48.89×
07GoToMeetingTechnology & Electronics48.44×
08AngelListBusiness & Career43.94×
09PicMonkeyInternet & Social Media35.53×
10ZendeskInternet & Social Media33.73×
11Lending ClubBusiness & Career27.99×
12BlackbaudTechnology & Electronics22.48×
13Box (company)Technology & Electronics22.46×
14T. Rowe PriceBusiness & Career21.37×
15TrelloInternet & Social Media20.28×
16Asana (software)Technology & Electronics13.92×
17Cane CorsoFood & Beverages10.74×
18Alan TudykMovies & TV10.51×
19AsanaTechnology & Electronics10.37×
20The UPS StoreShopping4.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DocuSign audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DocuSign audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.23×
Career OrientationPOWER1.04×
Design AffinityPREMIUM0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DocuSign audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
Community OrientationOPEN0.72×
IndulgenceJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is DocuSign's target market in United States?

DocuSign's target market in United States covers an estimated 7,467,715 people, concentrated in California and Texas.

02

What is the gender split and age of DocuSign customers?

42.2% of the DocuSign audience are female, 57.8% are male, with an average age of 41.7 years.

03

Which brands do DocuSign fans like most?

DocuSign fans show strongest brand affinity for TechSpot (105.91×), The Register (61.14×), and AngelList (43.94×) over the country average.

04

Where do DocuSign fans live in United States?

DocuSign fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~800K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do DocuSign fans also like?

Beyond DocuSign itself, the audience over-indexes on The Register (61.14×), AngelList (43.94×), Lending Club (27.99×), and T. Rowe Price (21.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See DocuSign audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DocuSign. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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