DocuSign Audience in United States

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DocuSign has an estimated audience of 7,405,296 people in United States. 42.2% are female, 57.8% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: TechSpot, The Register, AngelList, Lending Club, Droid Life.

The average DocuSign fan in United States is 41.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include TechSpot, The Register, AngelList, with strongest over-indexing on TechSpot (105.91× the country average). Demographically, the DocuSign audience skews more male with an average age of 41.7, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of DocuSign fans

Demographic split for DocuSign audience in United States
MetricValue
Female42.2%
Male57.8%
Average age41.7
Estimated audience size7,405,296

Audience persona

The typical DocuSign fan in United States is more male, around 41.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for TechSpot.

Top regions in United States

Top regions ranked by reach for DocuSign in United States
RegionReachAffinity
California1,417,3111.74×
Texas823,2541.29×
Florida741,7151.48×
New York480,0011.16×
North Carolina290,0611.3×
Illinois281,3161.14×
Georgia273,9381.2×
Pennsylvania232,1620.93×
Virginia219,5271.22×
New Jersey213,7261.13×
Massachusetts203,5401.4×
Washington176,9151.19×
Ohio169,4810.74×
Colorado164,8471.41×
Michigan163,1370.84×
Arizona156,2691.03×
Maryland145,8801.15×
Tennessee126,6110.85×
Missouri110,4080.92×
South Carolina110,2420.99×
Oregon100,9071.19×
Indiana96,5160.71×
Utah92,2461.39×
Minnesota91,9140.87×
Wisconsin91,8350.82×
Louisiana88,9100.93×
Alabama72,6900.7×
Nevada71,9851.01×
Connecticut68,8510.93×
Kentucky59,0370.64×
Oklahoma58,8380.72×
Kansas45,1860.77×
Iowa44,4290.73×
Mississippi43,7380.72×
Arkansas39,6390.65×
Hawaii39,0451.23×
Nebraska36,2990.98×
Idaho35,7640.96×
Washington, District of Columbia31,4591.41×
Maine29,7531.12×
New Hampshire25,9720.89×
New Mexico25,8260.7×
Montana21,8481.06×
Alaska20,9221.32×
Rhode Island19,9820.85×
Delaware17,8950.88×
West Virginia15,0690.44×
North Dakota13,8160.91×
South Dakota12,5640.73×
Vermont11,1090.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DocuSign audience
BrandAffinityCategory
TechSpot105.91×Technology & Electronics
The Register61.14×News
AngelList43.94×Business & Career
Lending Club27.99×Business & Career
Droid Life120.91×Movies & TV
T. Rowe Price21.37×Business & Career
Cane Corso10.74×Food & Beverages
Trello20.28×Internet & Social Media
Zendesk33.73×Internet & Social Media
The UPS Store4.11×Shopping
Blackbaud22.48×Technology & Electronics
Dog sled51.71×Pets & Animals
GoToMeeting48.44×Technology & Electronics
The After School Program48.89×Kids & Family
Unbounce64.97×Technology & Electronics
PicMonkey35.53×Internet & Social Media
Alan Tudyk10.51×Movies & TV
Asana (software)13.92×Technology & Electronics
NetSuite16.49×Technology & Electronics
Asana10.37×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DocuSign audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.01
Luxury OrientationPREMIUM3.05
Quality AwarenessPREMIUM2.74
Urban LifestyleOPEN1.99
Family OrientationCONSERVATISM1.96
Convenience OrientationPREMIUM1.87

Worldwide distribution

Worldwide audience distribution share by country for DocuSign
CountryShare
United States40.3%
Brazil9.1%
United Kingdom6.1%

See DocuSign audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does DocuSign have in United States?

DocuSign has an estimated audience of 7,405,296 people in United States, concentrated in California and Texas.

What is the gender split and age of DocuSign fans?

42.2% of DocuSign fans are female, 57.8% are male, with an average age of 41.7 years.

Which brands do DocuSign fans like most?

DocuSign fans show strongest brand affinity for TechSpot (105.91×), The Register (61.14×), and AngelList (43.94×) over the country average.

Where do DocuSign fans live in United States?

DocuSign fans in United States are most concentrated in California (reach 1,417,311), Texas (reach 823,254), and Florida (reach 741,715). These three regions account for the largest share of the active audience.

What other brands do DocuSign fans also like?

Beyond DocuSign itself, the audience over-indexes on The Register (61.14×), AngelList (43.94×), Lending Club (27.99×), and Droid Life (120.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DocuSign. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.