Box (company) Audience in United States

Box (company) logo

Box (company) has an estimated audience of 709,128 people in United States. 47.5% are female, 52.5% are male, average age 38.4. Top regions: California, Texas, New York. Top brand affinities: DocuSign, Trello, Google Hangouts, United States Postal Service, Peter Thiel.

The average Box (company) fan in United States is 38.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include DocuSign, Trello, Google Hangouts, with strongest over-indexing on DocuSign (65.53× the country average). Demographically, the Box (company) audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Quality Awareness, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Box (company) fans

Demographic split for Box (company) audience in United States
MetricValue
Female47.5%
Male52.5%
Average age38.4
Estimated audience size709,128

Audience persona

The typical Box (company) fan in United States is balanced, around 38.4 years old, with strong Quality Awareness tendencies and a notable affinity for DocuSign.

Top regions in United States

Top regions ranked by reach for Box (company) in United States
RegionReachAffinity
California134,7741.73×
Texas74,6091.22×
New York53,6491.35×
Florida47,0600.98×
Illinois34,6931.47×
Georgia21,5260.99×
Virginia21,1451.22×
Pennsylvania20,1830.85×
North Carolina19,2690.9×
New Jersey17,1030.95×
Massachusetts16,5501.18×
Ohio16,5170.76×
Arizona15,0221.04×
Alabama15,0011.51×
Utah14,8172.33×
Missouri14,2151.24×
Wisconsin13,6551.28×
Maryland13,5481.11×
Washington13,4200.94×
Tennessee13,1880.93×
Oregon12,9491.59×
Michigan12,5480.68×
Indiana11,6060.9×
Colorado11,3171.01×
South Carolina10,6851×
Louisiana9,1521×
Minnesota8,6690.85×
Arkansas7,8361.34×
Connecticut6,7960.96×
Nevada6,3060.92×
Mississippi6,2091.06×
Kentucky5,5800.63×
Oklahoma5,0710.64×
Washington, District of Columbia4,6572.18×
Iowa4,3200.74×
Idaho3,8811.09×
Kansas3,6680.66×
Hawaii2,6480.87×
Nebraska2,4220.68×
New Mexico2,4090.68×
Montana2,0491.04×
New Hampshire1,8260.65×
Maine1,6520.65×
West Virginia1,5700.48×
South Dakota1,4830.9×
Rhode Island1,3820.61×
Delaware1,0180.52×
Vermont8290.67×
North Dakota6830.47×
Wyoming5590.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Box (company) audience
BrandAffinityCategory
DocuSign65.53×Technology & Electronics
Trello83.05×Internet & Social Media
Google Hangouts120.1×Technology & Electronics
United States Postal Service7.62×Business & Career
Peter Thiel20×Business & Career
MoneyGram23.96×Business & Career
LastPass32.15×Technology & Electronics
Evernote47.06×Internet & Social Media
GroupMe19.19×Internet & Social Media
Vera Farmiga20×Movies & TV
Google Maps3.81×Internet & Social Media
GoToMeeting56.43×Technology & Electronics
Las Vegas4.03×Travel & Leisure
Indeed.com3.44×Business & Career
Jeremy Irons20×Movies & TV
Paperless Post17.23×Shopping
Prison Break13.12×Movies & TV
Bookkeeping11.95×Games
Small Business Administration8.68×Business & Career
Asurion17.22×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Box (company) audience
TraitClusterScore
Quality AwarenessPREMIUM1.46
MindfulnessBALANCE1.2
SpiritualityBALANCE1.17
Price SensitivityPREMIUM1.17
IndulgenceJOY1.13
Need for SecurityCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Box (company)
CountryShare
Japan17.4%
Brazil16.5%
United States15.6%

See Box (company) audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Box (company) have in United States?

Box (company) has an estimated audience of 709,128 people in United States, concentrated in California and Texas.

What is the gender split and age of Box (company) fans?

47.5% of Box (company) fans are female, 52.5% are male, with an average age of 38.4 years.

Which brands do Box (company) fans like most?

Box (company) fans show strongest brand affinity for DocuSign (65.53×), Trello (83.05×), and Google Hangouts (120.1×) over the country average.

Where do Box (company) fans live in United States?

Box (company) fans in United States are most concentrated in California (reach 134,774), Texas (reach 74,609), and New York (reach 53,649). These three regions account for the largest share of the active audience.

What other brands do Box (company) fans also like?

Beyond Box (company) itself, the audience over-indexes on Trello (83.05×), Google Hangouts (120.1×), United States Postal Service (7.62×), and Peter Thiel (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Box (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.