Rascasse Audience Intelligence

Box (company) Target Market in United States

A data profile of the people who buy, follow and care about Box (company) in United States — modelled from more than twelve digital signal sources. Box (company) has an estimated audience of 724,270 people in United States.

#3013among Brand in United States#860in Technology & Electronics

The average Box (company) fan in United States is 38.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include United States Postal Service, DocuSign, Peter Thiel, with strongest over-indexing on United States Postal Service (11.71× the country average).

Demographically, the Box (company) audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Quality Awareness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Box (company) fan in United States is balanced, around 38.4 years old, with strong Quality Awareness tendencies and a notable affinity for United States Postal Service.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Box (company) profile in United States.

Audience size
724K
in United States
Gender
47.5%♀
52.5% male
Age
38.4
average years
Country rank
#29284
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Box (company)

47.5% are female, 52.5% are male, average age 38.4.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Box (company) audience in United States
MetricValue
Female47.5%
Male52.5%
Average age38.4
Estimated audience size724,270
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Box (company) audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3922%
40-4923%
50+15%
Fig. 04

Worldwide distribution

15.8%

of the worldwide Box (company) audience comes from United States.

Worldwide audience distribution share by country for Box (company)
CountryShare
Japan17.5%
Brazil16.2%
United States15.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Box (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Box (company) customers by region in United States
#RegionReachAffinity×
01Utah~10K2.27×
02Washington, District of Columbia~4K2.09×
03California~100K1.65×
04Oregon~10K1.64×
05Alabama~20K1.56×
06Illinois~30K1.45×
07Arkansas~8K1.37×
08New York~50K1.30×
09Wisconsin~10K1.25×
10Missouri~10K1.22×
11Texas~70K1.19×
12Virginia~20K1.17×
13Massachusetts~20K1.14×
14Mississippi~7K1.11×
15Idaho~4K1.11×
16Louisiana~10K1.09×
17Maryland~10K1.08×
18Arizona~20K1.05×
19South Dakota~2K1.04×
20South Carolina~10K1.02×
21Colorado~10K0.98×
22Montana~2K0.97×
23Georgia~20K0.96×
24Nevada~7K0.95×
25Florida~50K0.94×
26New Jersey~20K0.92×
27Indiana~10K0.92×
28Connecticut~6K0.91×
29Hawaii~3K0.91×
30Tennessee~10K0.90×
31North Carolina~20K0.89×
32Pennsylvania~20K0.87×
33Washington~10K0.87×
34Minnesota~9K0.84×
35Oklahoma~6K0.79×
36Iowa~5K0.78×
37Alaska~1K0.77×
38Ohio~20K0.74×
39Kansas~4K0.72×
40Nebraska~3K0.72×
41New Mexico~2K0.70×
42Maine~2K0.69×
43Vermont<1K0.69×
44New Hampshire~2K0.67×
45Michigan~10K0.66×
46Kentucky~6K0.66×
47Rhode Island~1K0.66×
48Delaware~1K0.57×
49West Virginia~2K0.55×
50North Dakota<1K0.55×
Fig. 06

Affinity by region

Affinity by region — Box (company), United States
0.55×1.00×2.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Box (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Box (company) audience
#·InterestCategoryAffinity×
01GoToMeetingTechnology & Electronics72.40×
02Google HangoutsTechnology & Electronics64.33×
03EvernoteInternet & Social Media56.91×
04File sharingInternet & Social Media33.98×
05TrelloInternet & Social Media28.45×
06DocuSignTechnology & Electronics22.46×
07Peter ThielBusiness & Career20.00×
08Vera FarmigaMovies & TV20.00×
09Paperless PostShopping20.00×
10AsurionBusiness & Career20.00×
11Jeremy IronsMovies & TV20.00×
12GroupMeInternet & Social Media19.66×
13LastPassTechnology & Electronics14.38×
14Bob EvansFood & Beverages12.07×
15United States Postal ServiceBusiness & Career11.71×
16Atlético MadridSports10.94×
17QuickBooksHome & Garden7.54×
18Web serverTechnology & Electronics6.19×
19U-HaulBusiness & Career4.51×
20Las VegasTravel & Leisure3.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Box (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Box (company) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.48×
SpiritualityBALANCE1.46×
Need for SecurityCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Box (company) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
Social Media UsageJOY0.81×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Box (company)'s target market in United States?

Box (company)'s target market in United States covers an estimated 724,270 people, concentrated in California and Texas.

02

What is the gender split and age of Box (company) customers?

47.5% of the Box (company) audience are female, 52.5% are male, with an average age of 38.4 years.

03

Which brands do Box (company) fans like most?

Box (company) fans show strongest brand affinity for United States Postal Service (11.71×), DocuSign (22.46×), and Peter Thiel (20×) over the country average.

04

Where do Box (company) fans live in United States?

Box (company) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Box (company) fans also like?

Beyond Box (company) itself, the audience over-indexes on DocuSign (22.46×), Peter Thiel (20×), Evernote (56.91×), and Trello (28.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Box (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Box (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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