LastPass Audience in United States

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LastPass has an estimated audience of 2,038,969 people in United States. 45.1% are female, 54.9% are male, average age 47.6. Top regions: California, Texas, Florida. Top brand affinities: Oracle Corporation, DuckDuckGo, HubSpot, SAP Solution Manager, The UPS Store.

The average LastPass fan in United States is 47.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Oracle Corporation, DuckDuckGo, HubSpot, with strongest over-indexing on Oracle Corporation (27.35× the country average). Demographically, the LastPass audience skews balanced with an average age of 47.6, and over-indexes on personality traits such as Need for Security, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

Demographics of LastPass fans

Demographic split for LastPass audience in United States
MetricValue
Female45.1%
Male54.9%
Average age47.6
Estimated audience size2,038,969

Audience persona

The typical LastPass fan in United States is balanced, around 47.6 years old, with strong Need for Security tendencies and a notable affinity for Oracle Corporation.

Top regions in United States

Top regions ranked by reach for LastPass in United States
RegionReachAffinity
California264,4561.18×
Texas161,8630.92×
Florida120,0890.87×
New York106,7280.94×
Illinois67,8041×
Virginia67,0641.35×
North Carolina64,5751.05×
Washington63,9811.56×
Georgia59,7670.95×
Pennsylvania56,9750.83×
Colorado53,9021.68×
Massachusetts51,6051.28×
Ohio49,9020.79×
Michigan49,6770.93×
Arizona41,7061×
New Jersey39,4460.76×
Minnesota37,2971.28×
Missouri35,9911.1×
Tennessee35,8550.88×
Wisconsin35,7811.17×
Oregon34,1511.46×
Maryland33,4280.95×
Indiana32,9820.89×
Utah31,5791.73×
Oklahoma21,8710.97×
South Carolina20,8980.68×
Alabama18,3140.64×
Iowa18,2231.08×
Nevada17,6320.89×
Connecticut17,0800.84×
Kentucky16,9240.66×
Kansas16,7191.04×
Louisiana13,5380.51×
Idaho13,2321.29×
Arkansas10,8210.64×
Nebraska10,5471.03×
New Hampshire9,5281.19×
Washington, District of Columbia9,4841.55×
Hawaii8,2500.94×
Maine7,8761.08×
New Mexico7,5870.74×
Montana6,9031.22×
Mississippi6,6280.39×
Rhode Island4,8940.75×
Vermont4,6561.3×
North Dakota4,4351.06×
Alaska4,3230.99×
South Dakota4,3030.91×
West Virginia4,2990.45×
Delaware3,6360.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LastPass audience
BrandAffinityCategory
Oracle Corporation27.35×Technology & Electronics
DuckDuckGo11.33×Internet & Social Media
HubSpot17.52×Internet & Social Media
SAP Solution Manager50.41×
The UPS Store4.3×Shopping
IBM Information Management System47.14×Technology & Electronics
Open-source software15.44×Technology & Electronics
LibreOffice39.96×Technology & Electronics
Jane Goodall10.36×Pets & Animals
Automattic34.63×Internet & Social Media
Firefox13.58×Internet & Social Media
Human resource consulting23.08×Business & Career
SAP HANA52.4×Technology & Electronics
Small Business Administration8.84×Business & Career
Microsoft Azure17.04×Technology & Electronics
TurboTax5×Business & Career
Employee engagement16.2×Business & Career
Enterprise resource planning18.73×Business & Career
Adobe7.88×Technology & Electronics
DocuSign7.39×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LastPass audience
TraitClusterScore
Need for SecurityCONSERVATISM4.41
Convenience OrientationPREMIUM3.47
LGBTQ+ IdentityOPEN2.52
Family OrientationCONSERVATISM2.11
Quality AwarenessPREMIUM1.72
Early Adopter MentalityPOWER1.62

Worldwide distribution

Worldwide audience distribution share by country for LastPass
CountryShare
United States33.2%
United Kingdom5.6%
Germany5.1%

See LastPass audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does LastPass have in United States?

LastPass has an estimated audience of 2,038,969 people in United States, concentrated in California and Texas.

What is the gender split and age of LastPass fans?

45.1% of LastPass fans are female, 54.9% are male, with an average age of 47.6 years.

Which brands do LastPass fans like most?

LastPass fans show strongest brand affinity for Oracle Corporation (27.35×), DuckDuckGo (11.33×), and HubSpot (17.52×) over the country average.

Where do LastPass fans live in United States?

LastPass fans in United States are most concentrated in California (reach 264,456), Texas (reach 161,863), and Florida (reach 120,089). These three regions account for the largest share of the active audience.

What other brands do LastPass fans also like?

Beyond LastPass itself, the audience over-indexes on DuckDuckGo (11.33×), HubSpot (17.52×), SAP Solution Manager (50.41×), and The UPS Store (4.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for LastPass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.