Rascasse Audience Intelligence

LastPass Audience in United States

A data profile of the people who buy, follow and care about LastPass in United States — modelled from more than twelve digital signal sources. LastPass has an estimated audience of 2,027,969 people in United States.

#432among Website / Newspaper / Magazine in United States#517in Technology & Electronics

The average LastPass fan in United States is 47.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Oracle Corporation, Salesforce.com, DuckDuckGo, with strongest over-indexing on Oracle Corporation (27.35× the country average).

Demographically, the LastPass audience skews balanced with an average age of 47.6, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical LastPass fan in United States is balanced, around 47.6 years old, with strong Need for Security tendencies and a notable affinity for Oracle Corporation.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LastPass profile in United States.

Audience size
2M
in United States
Gender
45.1%♀
54.9% male
Age
47.6
average years
Country rank
#14078
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of LastPass

45.1% are female, 54.9% are male, average age 47.6.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for LastPass audience in United States
MetricValue
Female45.1%
Male54.9%
Average age47.6
Estimated audience size2,027,969
Fig. 03

Age distribution

Ø 47.6
average years
Age distribution of the LastPass audience in United States
Age bracketShare%
16-196%
20-2911%
30-3916%
40-4923%
50+44%
Fig. 04

Worldwide distribution

33.0%

of the worldwide LastPass audience comes from United States.

Worldwide audience distribution share by country for LastPass
CountryShare
United States33.0%
United Kingdom5.6%
China5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LastPass audience in United States is strongest.

Fig. 05

Top regions by affinity

LastPass fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.70×
02Colorado~50K1.65×
03Washington~60K1.53×
04Washington, District of Columbia~9K1.46×
05Oregon~30K1.41×
06Idaho~10K1.37×
07Virginia~70K1.33×
08Vermont~5K1.32×
09Minnesota~40K1.26×
10Montana~7K1.24×
11Massachusetts~50K1.23×
12New Hampshire~9K1.18×
13Maine~8K1.15×
14California~300K1.14×
15Wisconsin~30K1.13×
16North Dakota~5K1.13×
17Iowa~20K1.12×
18Missouri~40K1.08×
19Kansas~20K1.06×
20North Carolina~60K1.02×
21Nebraska~10K1.02×
22Alaska~4K1.00×
23Arizona~40K0.96×
24Maryland~30K0.95×
25South Dakota~4K0.95×
26Illinois~60K0.94×
27Hawaii~8K0.93×
28Georgia~60K0.92×
29Oklahoma~20K0.91×
30Michigan~50K0.90×
31Nevada~20K0.88×
32New York~100K0.87×
33Texas~200K0.86×
34Tennessee~40K0.86×
35Indiana~30K0.86×
36Florida~100K0.85×
37Connecticut~20K0.84×
38Pennsylvania~60K0.82×
39Rhode Island~5K0.80×
40Ohio~50K0.79×
41New Mexico~8K0.79×
42New Jersey~40K0.75×
43Delaware~4K0.72×
44Arkansas~10K0.69×
45South Carolina~20K0.67×
46Kentucky~20K0.66×
47Alabama~20K0.65×
48West Virginia~5K0.56×
49Louisiana~10K0.53×
50Mississippi~8K0.46×
Fig. 06

Affinity by region

Affinity by region — LastPass, United States
0.46×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LastPass audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LastPass audience
#·InterestCategoryAffinity×
01SAP HANATechnology & Electronics52.40×
02SAP Solution ManagerTopic50.41×
03IBM Information Management SystemTechnology & Electronics47.14×
04LibreOfficeTechnology & Electronics39.96×
05AutomatticInternet & Social Media34.63×
06Oracle CorporationTechnology & Electronics27.35×
07Human resource consultingBusiness & Career23.08×
08Salesforce.comTechnology & Electronics21.95×
09Enterprise resource planningBusiness & Career18.73×
10HubSpotInternet & Social Media17.52×
11Microsoft AzureTechnology & Electronics17.04×
12Employee engagementBusiness & Career16.20×
13Open-source softwareTechnology & Electronics15.44×
14FirefoxInternet & Social Media13.58×
15DuckDuckGoInternet & Social Media11.33×
16Jane GoodallPets & Animals10.36×
17Small Business AdministrationBusiness & Career8.84×
18AdobeTechnology & Electronics7.88×
19TurboTaxBusiness & Career5.00×
20The UPS StoreShopping4.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LastPass audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LastPass audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.87×
Early Adopter MentalityPOWER1.80×
PatriotismCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LastPass audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.97×
Design AffinityPREMIUM0.97×
Sports ActivityPOWER1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does LastPass have in United States?

LastPass has an estimated audience of 2,027,969 people in United States, concentrated in California and Texas.

02

What is the gender split and age of LastPass fans?

45.1% of LastPass fans are female, 54.9% are male, with an average age of 47.6 years.

03

Which brands do LastPass fans like most?

LastPass fans show strongest brand affinity for Oracle Corporation (27.35×), Salesforce.com (21.95×), and DuckDuckGo (11.33×) over the country average.

04

Where do LastPass fans live in United States?

LastPass fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do LastPass fans also like?

Beyond LastPass itself, the audience over-indexes on Salesforce.com (21.95×), DuckDuckGo (11.33×), HubSpot (17.52×), and SAP Solution Manager (50.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See LastPass audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for LastPass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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