LastPass Audience in Germany
LastPass has an estimated audience of 310,486 people in Germany. 35.3% are female, 64.7% are male, average age 46.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jane Goodall, Firefox, Donkey Kong (video game), Drinking Buddies, Donkey Kong 64.
The average LastPass fan in Germany is 46.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jane Goodall, Firefox, Donkey Kong (video game), with strongest over-indexing on Jane Goodall (48.31× the country average). Demographically, the LastPass audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Website / Newspaper / Magazine
Demographics of LastPass fans
| Metric | Value |
|---|---|
| Female | 35.3% |
| Male | 64.7% |
| Average age | 46.5 |
| Estimated audience size | 310,486 |
Audience persona
The typical LastPass fan in Germany is more male, around 46.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jane Goodall.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,437 | 1.07× |
| Bayern | 61,089 | 1.22× |
| Baden-Württemberg | 49,115 | 1.16× |
| Hessen | 29,513 | 1.25× |
| Berlin | 27,181 | 1.96× |
| Niedersachsen | 25,937 | 0.86× |
| Rheinland-Pfalz | 14,029 | 0.9× |
| Sachsen | 13,028 | 0.86× |
| Schleswig-Holstein | 11,207 | 1.01× |
| Brandenburg | 8,943 | 0.93× |
| Hamburg | 8,938 | 1.27× |
| Thüringen | 5,836 | 0.74× |
| Sachsen-Anhalt | 4,646 | 0.58× |
| Bremen | 3,089 | 1.16× |
| Saarland | 2,639 | 0.69× |
| Mecklenburg-Vorpommern | 2,069 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jane Goodall | 48.31× | Pets & Animals |
| Firefox | 29.82× | Internet & Social Media |
| Donkey Kong (video game) | 181.56× | Games |
| Drinking Buddies | 188.2× | Movies & TV |
| Donkey Kong 64 | 168.11× | Games |
| Party bus | 118.84× | Travel & Leisure |
| DocuSign | 28.7× | Technology & Electronics |
| Tailgate party | 101.31× | Cars & Mobility |
| Computer performance | 13.23× | Technology & Electronics |
| Super Smash Bros. Melee | 51.11× | Games |
| Automattic | 47.41× | Internet & Social Media |
| JIRA | 22.02× | Technology & Electronics |
| Software testing | 10.23× | Technology & Electronics |
| Oracle Corporation | 20.97× | Technology & Electronics |
| Software framework | 12.61× | Technology & Electronics |
| Oracle | 16.72× | Technology & Electronics |
| OpenAI | 5.47× | Technology & Electronics |
| Tapir! | 15.83× | Music & Radio |
| Todoist | 34.98× | Technology & Electronics |
| Donkey Kong Country | 86.14× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.31 |
| Sustainability | BALANCE | 1.96 |
| Career Orientation | POWER | 1.61 |
| Need for Security | CONSERVATISM | 1.61 |
| Quality Awareness | PREMIUM | 1.53 |
| Family Orientation | CONSERVATISM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.2% |
| United Kingdom | 5.6% |
| Germany | 5.1% |
See LastPass audiences in other countries
More Technology & Electronics audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does LastPass have in Germany?
LastPass has an estimated audience of 310,486 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of LastPass fans?
35.3% of LastPass fans are female, 64.7% are male, with an average age of 46.5 years.
Which brands do LastPass fans like most?
LastPass fans show strongest brand affinity for Jane Goodall (48.31×), Firefox (29.82×), and Donkey Kong (video game) (181.56×) over the country average.
Where do LastPass fans live in Germany?
LastPass fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,437), Bayern (reach 61,089), and Baden-Württemberg (reach 49,115). These three regions account for the largest share of the active audience.
What other brands do LastPass fans also like?
Beyond LastPass itself, the audience over-indexes on Firefox (29.82×), Donkey Kong (video game) (181.56×), Drinking Buddies (188.2×), and Donkey Kong 64 (168.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for LastPass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.