Oracle Audience in Germany
Oracle has an estimated audience of 630,120 people in Germany. 61.9% are female, 38.1% are male, average age 31.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eden Lake, Elīna Garanča, CAC 40, Irish Ferries, Ma Mère.
The average Oracle fan in Germany is 31.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eden Lake, Elīna Garanča, CAC 40, with strongest over-indexing on Eden Lake (18.38× the country average). Demographically, the Oracle audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Mindfulness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Oracle fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 31.0 |
| Estimated audience size | 630,120 |
Audience persona
The typical Oracle fan in Germany is more female, around 31.0 years old, with strong Mindfulness tendencies and a notable affinity for Eden Lake.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 152,990 | 1.11× |
| Bayern | 137,274 | 1.36× |
| Baden-Württemberg | 108,074 | 1.26× |
| Hessen | 80,143 | 1.67× |
| Niedersachsen | 55,526 | 0.91× |
| Berlin | 42,113 | 1.49× |
| Rheinland-Pfalz | 28,966 | 0.92× |
| Sachsen | 24,654 | 0.8× |
| Schleswig-Holstein | 19,895 | 0.88× |
| Hamburg | 18,380 | 1.29× |
| Brandenburg | 15,425 | 0.79× |
| Thüringen | 10,498 | 0.65× |
| Sachsen-Anhalt | 9,181 | 0.56× |
| Mecklenburg-Vorpommern | 6,964 | 0.58× |
| Saarland | 5,697 | 0.74× |
| Bremen | 5,398 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eden Lake | 18.38× | Movies & TV |
| Elīna Garanča | 19.46× | Music & Radio |
| CAC 40 | 3.04× | Business & Career |
| Irish Ferries | 20× | Cars & Mobility |
| Ma Mère | 20× | Movies & TV |
| Progressive rock | 2.74× | Music & Radio |
| Home Delivery | 4.62× | Food & Beverages |
| Christmas Gift | 2.23× | Kids & Family |
| Gil Ofarim | 1.53× | Music & Radio |
| Combat sport | 1.54× | Sports |
| Business English | 2.91× | Business & Career |
| Jack White | 2.04× | Movies & TV |
| Wim Hof | 6.78× | Sports |
| Headhunters (film) | 4.14× | Movies & TV |
| Hoonigan | 9.67× | Cars & Mobility |
| Samanyolu Haber | 3.68× | Movies & TV |
| Time (magazine) | 1.59× | News |
| Ettifaq FC | 10.18× | Sports |
| Brunello Cucinelli | 3.2× | Fashion & Accessoires |
| Natural rubber | 1.56× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 3.75 |
| Pet Ownership | JOY | 1.74 |
| Spirituality | BALANCE | 1.62 |
| Need for Security | CONSERVATISM | 1.4 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Healthy Lifestyle | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.1% |
| India | 14.1% |
| Japan | 9.6% |
See Oracle audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Oracle have in Germany?
Oracle has an estimated audience of 630,120 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oracle fans?
61.9% of Oracle fans are female, 38.1% are male, with an average age of 31.0 years.
Which brands do Oracle fans like most?
Oracle fans show strongest brand affinity for Eden Lake (18.38×), Elīna Garanča (19.46×), and CAC 40 (3.04×) over the country average.
Where do Oracle fans live in Germany?
Oracle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 152,990), Bayern (reach 137,274), and Baden-Württemberg (reach 108,074). These three regions account for the largest share of the active audience.
What other brands do Oracle fans also like?
Beyond Oracle itself, the audience over-indexes on Elīna Garanča (19.46×), CAC 40 (3.04×), Irish Ferries (20×), and Ma Mère (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oracle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.