JIRA Audience in Germany
JIRA has an estimated audience of 572,332 people in Germany. 40.4% are female, 59.6% are male, average age 40.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Software framework, OpenAI, Gemini, Chat GPT, Oracle Corporation.
The average JIRA fan in Germany is 40.9 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Software framework, OpenAI, Gemini, with strongest over-indexing on Software framework (92.36× the country average). Demographically, the JIRA audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Productivity
Demographics of JIRA fans
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 40.9 |
| Estimated audience size | 572,332 |
Audience persona
The typical JIRA fan in Germany is more male, around 40.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Software framework.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 137,894 | 1.5× |
| Nordrhein-Westfalen | 133,630 | 1.07× |
| Baden-Württemberg | 101,876 | 1.3× |
| Hessen | 81,563 | 1.87× |
| Berlin | 49,227 | 1.92× |
| Niedersachsen | 40,989 | 0.74× |
| Sachsen | 21,008 | 0.75× |
| Rheinland-Pfalz | 20,593 | 0.72× |
| Hamburg | 18,809 | 1.45× |
| Schleswig-Holstein | 17,029 | 0.83× |
| Brandenburg | 11,098 | 0.63× |
| Thüringen | 7,884 | 0.54× |
| Sachsen-Anhalt | 6,197 | 0.42× |
| Bremen | 6,188 | 1.26× |
| Saarland | 4,505 | 0.64× |
| Mecklenburg-Vorpommern | 3,933 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Software framework | 92.36× | Technology & Electronics |
| OpenAI | 23.37× | Technology & Electronics |
| Gemini | 21.13× | Technology & Electronics |
| Chat GPT | 16.79× | Technology & Electronics |
| Oracle Corporation | 71.51× | Technology & Electronics |
| Gmail | 13.6× | Internet & Social Media |
| Perplexity | 23.37× | Technology & Electronics |
| Freeware | 10.56× | Technology & Electronics |
| Google Docs | 17.56× | Internet & Social Media |
| Hospital | 17.23× | Health |
| Udacity | 39.98× | Business & Career |
| Groovy (programming language) | 20× | Technology & Electronics |
| Atlassian | 79.79× | Technology & Electronics |
| Stack Overflow | 36.37× | Technology & Electronics |
| SAP SE | 25.01× | Technology & Electronics |
| Domain Name System | 10.81× | Internet & Social Media |
| Software testing | 20× | Technology & Electronics |
| notebooksbilliger.de | 19.31× | Shopping |
| Ionos | 12.72× | Technology & Electronics |
| Der Spiegel | 10.16× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 6.14 |
| Career Orientation | POWER | 2.98 |
| Need for Security | CONSERVATISM | 2.69 |
| Sustainability | BALANCE | 2.42 |
| Social Media Usage | JOY | 2.06 |
| Quality Awareness | PREMIUM | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 17.2% |
| United States | 10.8% |
| India | 7.2% |
See JIRA audiences in other countries
More Productivity audiences in Germany
- GitHub (2,847,233)
- Evernote (199,115)
- Basecamp (company) (111,982)
- truecaller (86,569)
- IFTTT (43,131)
Frequently asked questions
How many fans does JIRA have in Germany?
JIRA has an estimated audience of 572,332 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of JIRA fans?
40.4% of JIRA fans are female, 59.6% are male, with an average age of 40.9 years.
Which brands do JIRA fans like most?
JIRA fans show strongest brand affinity for Software framework (92.36×), OpenAI (23.37×), and Gemini (21.13×) over the country average.
Where do JIRA fans live in Germany?
JIRA fans in Germany are most concentrated in Bayern (reach 137,894), Nordrhein-Westfalen (reach 133,630), and Baden-Württemberg (reach 101,876). These three regions account for the largest share of the active audience.
What other brands do JIRA fans also like?
Beyond JIRA itself, the audience over-indexes on OpenAI (23.37×), Gemini (21.13×), Chat GPT (16.79×), and Oracle Corporation (71.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for JIRA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.