JIRA Audience in United States

JIRA logo

JIRA has an estimated audience of 1,400,292 people in United States. 49.4% are female, 50.6% are male, average age 35.3. Top regions: California, Texas, New York. Top brand affinities: Basecamp (company), Groovy (programming language), Wrike, Atlassian, Fujitsu.

The average JIRA fan in United States is 35.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Basecamp (company), Groovy (programming language), Wrike, with strongest over-indexing on Basecamp (company) (97.05× the country average). Demographically, the JIRA audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Productivity

Demographics of JIRA fans

Demographic split for JIRA audience in United States
MetricValue
Female49.4%
Male50.6%
Average age35.3
Estimated audience size1,400,292

Audience persona

The typical JIRA fan in United States is balanced, around 35.3 years old, with strong Need for Security tendencies and a notable affinity for Basecamp (company).

Top regions in United States

Top regions ranked by reach for JIRA in United States
RegionReachAffinity
California284,9751.85×
Texas152,1171.26×
New York127,2501.63×
Florida93,7850.99×
Virginia73,3742.15×
Illinois62,5861.34×
Massachusetts53,9101.95×
Georgia53,5611.24×
Washington49,7721.77×
New Jersey47,8251.34×
North Carolina47,0471.12×
Pennsylvania46,8320.99×
Michigan40,3681.1×
Ohio38,2020.89×
Colorado36,7771.67×
Maryland31,4001.3×
Arizona28,3530.99×
Minnesota22,8591.14×
Tennessee22,6330.81×
Oregon21,9691.37×
Utah21,8381.74×
Missouri21,5270.95×
Indiana20,5590.8×
Wisconsin18,5460.88×
Connecticut14,9581.07×
South Carolina13,1540.62×
Alabama11,9510.61×
Nevada10,9240.81×
Iowa10,4530.91×
Kentucky9,0240.51×
Oklahoma8,8500.57×
Washington, District of Columbia8,4372×
Louisiana8,3720.46×
Kansas8,2480.75×
Arkansas7,9610.69×
Idaho7,0721.01×
New Hampshire6,3811.16×
Nebraska5,6890.81×
Rhode Island4,1670.93×
New Mexico3,7980.54×
Mississippi3,6760.32×
Hawaii3,6260.6×
Maine3,4580.69×
West Virginia2,5210.39×
Delaware2,4760.64×
Montana2,4510.63×
Vermont2,3580.96×
North Dakota1,7270.6×
South Dakota1,6130.5×
Alaska1,2330.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for JIRA audience
BrandAffinityCategory
Basecamp (company)97.05×Internet & Social Media
Groovy (programming language)28.87×Technology & Electronics
Wrike160.48×Technology & Electronics
Atlassian83.8×Technology & Electronics
Fujitsu99.33×Technology & Electronics
Ruby (programming language)30.25×Technology & Electronics
Software framework46.09×Technology & Electronics
MongoDB58.44×Technology & Electronics
PostgreSQL100.23×Technology & Electronics
Rackspace86.51×Technology & Electronics
Kansas City Southern Railway153.96×Cars & Mobility
NoSQL72.17×Technology & Electronics
Software configuration management108.88×Technology & Electronics
Stack Overflow24.63×Technology & Electronics
Solaris (operating system)71.66×Technology & Electronics
Yash (actor)113.88×Movies & TV
Photo (French magazine)19.27×Fashion & Accessoires
Oracle Corporation22.33×Technology & Electronics
Heroku68.3×Technology & Electronics
Open-source software19.6×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by JIRA audience
TraitClusterScore
Need for SecurityCONSERVATISM5.82
Risk AppetiteTHRILL3.23
Career OrientationPOWER2.33
Convenience OrientationPREMIUM2.22
Early Adopter MentalityPOWER1.9
Luxury OrientationPREMIUM1.53

Worldwide distribution

Worldwide audience distribution share by country for JIRA
CountryShare
China17.2%
United States10.8%
India7.2%

See JIRA audiences in other countries

More Productivity audiences in United States

Frequently asked questions

How many fans does JIRA have in United States?

JIRA has an estimated audience of 1,400,292 people in United States, concentrated in California and Texas.

What is the gender split and age of JIRA fans?

49.4% of JIRA fans are female, 50.6% are male, with an average age of 35.3 years.

Which brands do JIRA fans like most?

JIRA fans show strongest brand affinity for Basecamp (company) (97.05×), Groovy (programming language) (28.87×), and Wrike (160.48×) over the country average.

Where do JIRA fans live in United States?

JIRA fans in United States are most concentrated in California (reach 284,975), Texas (reach 152,117), and New York (reach 127,250). These three regions account for the largest share of the active audience.

What other brands do JIRA fans also like?

Beyond JIRA itself, the audience over-indexes on Groovy (programming language) (28.87×), Wrike (160.48×), Atlassian (83.8×), and Fujitsu (99.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for JIRA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.