Rascasse Audience Intelligence

JIRA Target Market in United States

A data profile of the people who buy, follow and care about JIRA in United States — modelled from more than twelve digital signal sources. JIRA has an estimated audience of 1,410,604 people in United States.

#1905among Brand in United States#629in Technology & Electronics

The average JIRA fan in United States is 35.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Basecamp (company), Groovy (programming language), Atlassian, with strongest over-indexing on Basecamp (company) (97.05× the country average).

Demographically, the JIRA audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical JIRA fan in United States is balanced, around 35.3 years old, with strong Need for Security tendencies and a notable affinity for Basecamp (company).

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the JIRA profile in United States.

Audience size
1.4M
in United States
Gender
49.4%♀
50.6% male
Age
35.3
average years
Country rank
#18585
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of JIRA

49.4% are female, 50.6% are male, average age 35.3.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for JIRA audience in United States
MetricValue
Female49.4%
Male50.6%
Average age35.3
Estimated audience size1,410,604
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the JIRA audience in United States
Age bracketShare%
16-1932%
20-2919%
30-3918%
40-4917%
50+14%
Fig. 04

Worldwide distribution

10.7%

of the worldwide JIRA audience comes from United States.

Worldwide audience distribution share by country for JIRA
CountryShare
China17.0%
United States10.7%
India7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the JIRA audience in United States is strongest.

Fig. 05

Top regions by affinity

JIRA customers by region in United States
#RegionReachAffinity×
01Virginia~70K2.10×
02Massachusetts~50K1.93×
03Washington, District of Columbia~8K1.91×
04California~300K1.80×
05Utah~20K1.78×
06Washington~50K1.74×
07Colorado~40K1.63×
08New York~100K1.58×
09Oregon~20K1.33×
10Illinois~60K1.31×
11Maryland~30K1.28×
12New Jersey~50K1.27×
13Georgia~50K1.24×
14Texas~100K1.20×
15New Hampshire~7K1.18×
16Connecticut~20K1.09×
17Vermont~3K1.09×
18North Carolina~50K1.08×
19Minnesota~20K1.08×
20Michigan~40K1.07×
21Florida~100K1.01×
22Idaho~7K1.01×
23Pennsylvania~50K0.99×
24Arizona~30K0.97×
25Iowa~10K0.97×
26Rhode Island~4K0.97×
27Missouri~20K0.94×
28Wisconsin~20K0.88×
29Ohio~40K0.86×
30Nevada~10K0.84×
31Nebraska~6K0.84×
32Tennessee~20K0.80×
33Indiana~20K0.80×
34Kansas~9K0.79×
35Maine~4K0.77×
36Arkansas~9K0.74×
37Montana~3K0.72×
38Delaware~3K0.70×
39North Dakota~2K0.67×
40South Carolina~10K0.65×
41Alabama~10K0.63×
42Hawaii~4K0.63×
43South Dakota~2K0.62×
44Oklahoma~9K0.59×
45New Mexico~4K0.57×
46Alaska~2K0.57×
47Kentucky~9K0.53×
48Louisiana~9K0.51×
49West Virginia~3K0.50×
50Mississippi~5K0.41×
Fig. 06

Affinity by region

Affinity by region — JIRA, United States
0.41×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the JIRA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for JIRA audience
#·InterestCategoryAffinity×
01WrikeTechnology & Electronics160.48×
02Kansas City Southern RailwayCars & Mobility153.96×
03Yash (actor)Movies & TV113.88×
04Software configuration managementTechnology & Electronics108.88×
05PostgreSQLTechnology & Electronics100.23×
06FujitsuTechnology & Electronics99.33×
07Basecamp (company)Internet & Social Media97.05×
08RackspaceTechnology & Electronics86.51×
09AtlassianTechnology & Electronics83.80×
10NoSQLTechnology & Electronics72.17×
11Solaris (operating system)Technology & Electronics71.66×
12HerokuTechnology & Electronics68.30×
13MongoDBTechnology & Electronics58.44×
14Software frameworkTechnology & Electronics46.09×
15Ruby (programming language)Technology & Electronics30.25×
16Groovy (programming language)Technology & Electronics28.87×
17Stack OverflowTechnology & Electronics24.63×
18Oracle CorporationTechnology & Electronics22.33×
19Open-source softwareTechnology & Electronics19.60×
20Photo (French magazine)Fashion & Accessoires19.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the JIRA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by JIRA audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.62×
Career OrientationPOWER1.59×
Convenience OrientationPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by JIRA audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.83×
TraditionCONSERVATISM0.84×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is JIRA's target market in United States?

JIRA's target market in United States covers an estimated 1,410,604 people, concentrated in California and Texas.

02

What is the gender split and age of JIRA customers?

49.4% of the JIRA audience are female, 50.6% are male, with an average age of 35.3 years.

03

Which brands do JIRA fans like most?

JIRA fans show strongest brand affinity for Basecamp (company) (97.05×), Groovy (programming language) (28.87×), and Atlassian (83.8×) over the country average.

04

Where do JIRA fans live in United States?

JIRA fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do JIRA fans also like?

Beyond JIRA itself, the audience over-indexes on Groovy (programming language) (28.87×), Atlassian (83.8×), Wrike (160.48×), and Ruby (programming language) (30.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See JIRA audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for JIRA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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