Rackspace Audience in United States

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Rackspace has an estimated audience of 292,431 people in United States. 42.8% are female, 57.2% are male, average age 36.0. Top regions: Texas, California, New York. Top brand affinities: We Heart It, Vera Farmiga, Groovy (programming language), Micro Center, JIRA.

The average Rackspace fan in United States is 36.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include We Heart It, Vera Farmiga, Groovy (programming language), with strongest over-indexing on We Heart It (980.25× the country average). Demographically, the Rackspace audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Hosting

Demographics of Rackspace fans

Demographic split for Rackspace audience in United States
MetricValue
Female42.8%
Male57.2%
Average age36.0
Estimated audience size292,431

Audience persona

The typical Rackspace fan in United States is more male, around 36.0 years old, with strong Need for Security tendencies and a notable affinity for We Heart It.

Top regions in United States

Top regions ranked by reach for Rackspace in United States
RegionReachAffinity
Texas44,1881.76×
California35,7261.11×
New York20,2481.24×
Florida19,5760.99×
Illinois11,3001.16×
Pennsylvania9,7240.99×
Georgia9,5571.06×
New Jersey9,5141.28×
Virginia9,1821.29×
Massachusetts8,9781.56×
North Carolina8,1220.92×
Ohio6,9000.77×
Michigan6,8630.9×
Tennessee6,3991.09×
Maryland6,3461.26×
Arizona5,9751×
Washington5,8831×
Missouri5,2901.12×
Colorado4,9351.07×
Minnesota4,7811.14×
Wisconsin4,3470.99×
Connecticut4,2301.44×
South Carolina4,1940.95×
Oklahoma3,9721.22×
Louisiana3,9291.04×
Indiana3,5790.67×
Oregon3,3421×
Alabama3,2390.79×
Nevada3,0931.09×
Kentucky3,0790.84×
Arkansas2,8571.19×
Mississippi2,1810.91×
Utah1,7730.68×
Kansas1,5780.68×
Iowa1,5210.63×
West Virginia1,4961.1×
New Mexico1,3710.93×
New Hampshire1,2331.07×
Maine1,2161.16×
Nebraska1,1490.78×
Rhode Island1,0481.13×
Idaho9780.67×
Hawaii9110.72×
Vermont7821.52×
Washington, District of Columbia7220.82×
Delaware6230.77×
Montana6160.76×
North Dakota4540.76×
Alaska3900.62×
Wyoming3860.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rackspace audience
BrandAffinityCategory
We Heart It980.25×Internet & Social Media
Vera Farmiga159.24×Movies & TV
Groovy (programming language)65.83×Technology & Electronics
Micro Center44.14×Shopping
JIRA119.71×Technology & Electronics
Digi-Key128.88×Technology & Electronics
Motorola72.86×Technology & Electronics
Mark Gatiss235.33×Movies & TV
BoA48.97×Music & Radio
Consumer Financial Protection Bureau121.24×Business & Career
Shel Silverstein99.41×Literature
KeyBank41.64×Business & Career
Fifth Third Bank35.52×Business & Career
Analog Devices114.84×Technology & Electronics
Fujitsu158.87×Technology & Electronics
Asurion66.3×Business & Career
Orville Redenbacher153.97×Business & Career
Key Food52.91×Shopping
Donal Logue121.94×Movies & TV
Kyocera182.61×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rackspace audience
TraitClusterScore
Need for SecurityCONSERVATISM1.77
Career OrientationPOWER1.75
Price SensitivityPREMIUM1.67
Convenience OrientationPREMIUM1.59
Family OrientationCONSERVATISM1.52
Quality AwarenessPREMIUM1.48

Worldwide distribution

Worldwide audience distribution share by country for Rackspace
CountryShare
United States39.5%
India9.3%
United Kingdom4.9%

See Rackspace audiences in other countries

More Hosting audiences in United States

Frequently asked questions

How many fans does Rackspace have in United States?

Rackspace has an estimated audience of 292,431 people in United States, concentrated in Texas and California.

What is the gender split and age of Rackspace fans?

42.8% of Rackspace fans are female, 57.2% are male, with an average age of 36.0 years.

Which brands do Rackspace fans like most?

Rackspace fans show strongest brand affinity for We Heart It (980.25×), Vera Farmiga (159.24×), and Groovy (programming language) (65.83×) over the country average.

Where do Rackspace fans live in United States?

Rackspace fans in United States are most concentrated in Texas (reach 44,188), California (reach 35,726), and New York (reach 20,248). These three regions account for the largest share of the active audience.

What other brands do Rackspace fans also like?

Beyond Rackspace itself, the audience over-indexes on Vera Farmiga (159.24×), Groovy (programming language) (65.83×), Micro Center (44.14×), and JIRA (119.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rackspace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.