Rascasse Audience Intelligence

Rackspace Target Market in United States

A data profile of the people who buy, follow and care about Rackspace in United States — modelled from more than twelve digital signal sources. Rackspace has an estimated audience of 288,123 people in United States.

#12among Hosting in United States#5112among Brand in United States#1249in Technology & Electronics

The average Rackspace fan in United States is 36.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include We Heart It, Vera Farmiga, Groovy (programming language), with strongest over-indexing on We Heart It (980.25× the country average).

Demographically, the Rackspace audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rackspace fan in United States is more male, around 36.0 years old, with strong Quality Awareness tendencies and a notable affinity for We Heart It.

Category: Technology & Electronics · Type: Brand · Subtype: Hosting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rackspace profile in United States.

Audience size
288K
in United States
Gender
42.8%♀
57.2% male
Age
36.0
average years
Country rank
#49350
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rackspace

42.8% are female, 57.2% are male, average age 36.0.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for Rackspace audience in United States
MetricValue
Female42.8%
Male57.2%
Average age36.0
Estimated audience size288,123
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Rackspace audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3916%
40-4915%
50+18%
Fig. 04

Worldwide distribution

39.1%

of the worldwide Rackspace audience comes from United States.

Worldwide audience distribution share by country for Rackspace
CountryShare
United States39.1%
India9.1%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rackspace audience in United States is strongest.

Fig. 05

Top regions by affinity

Rackspace customers by region in United States
#RegionReachAffinity×
01Texas~50K1.81×
02Massachusetts~9K1.54×
03Connecticut~4K1.40×
04Vermont<1K1.37×
05Tennessee~8K1.28×
06Virginia~9K1.27×
07Oklahoma~4K1.27×
08Maryland~6K1.25×
09New Jersey~9K1.22×
10Maine~1K1.22×
11Minnesota~5K1.20×
12New York~20K1.18×
13Arkansas~3K1.15×
14Illinois~10K1.14×
15Missouri~5K1.10×
16West Virginia~1K1.09×
17Rhode Island~1K1.09×
18Colorado~5K1.07×
19California~30K1.06×
20New Hampshire~1K1.06×
21Nevada~3K1.03×
22Wisconsin~4K1.01×
23Louisiana~4K1.01×
24Georgia~9K1.00×
25Arizona~6K0.99×
26Washington~6K0.99×
27Oregon~3K0.98×
28Florida~20K0.97×
29New Mexico~1K0.97×
30North Carolina~8K0.95×
31South Carolina~4K0.95×
32Pennsylvania~9K0.93×
33Washington, District of Columbia<1K0.92×
34Delaware<1K0.91×
35North Dakota<1K0.91×
36Mississippi~2K0.90×
37Alabama~3K0.85×
38Nebraska~1K0.85×
39Michigan~6K0.84×
40Kentucky~3K0.84×
41Montana<1K0.84×
42Alaska<1K0.82×
43Idaho~1K0.80×
44Hawaii~1K0.80×
45Ohio~7K0.78×
46South Dakota<1K0.76×
47Kansas~2K0.75×
48Utah~2K0.73×
49Iowa~2K0.72×
50Indiana~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Rackspace, United States
0.68×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rackspace audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rackspace audience
#·InterestCategoryAffinity×
01We Heart ItInternet & Social Media980.25×
02Mark GatissMovies & TV235.33×
03KyoceraTechnology & Electronics182.61×
04Vera FarmigaMovies & TV159.24×
05FujitsuTechnology & Electronics158.87×
06Orville RedenbacherBusiness & Career153.97×
07Digi-KeyTechnology & Electronics128.88×
08Donal LogueMovies & TV121.94×
09Consumer Financial Protection BureauBusiness & Career121.24×
10JIRATechnology & Electronics119.71×
11Analog DevicesTechnology & Electronics114.84×
12Shel SilversteinLiterature99.41×
13MotorolaTechnology & Electronics72.86×
14AsurionBusiness & Career66.30×
15Groovy (programming language)Technology & Electronics65.83×
16Key FoodShopping52.91×
17BoAMusic & Radio48.97×
18Micro CenterShopping44.14×
19KeyBankBusiness & Career41.64×
20Fifth Third BankBusiness & Career35.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rackspace audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rackspace audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.15×
Need for SecurityCONSERVATISM1.77×
Social Media UsageJOY1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rackspace audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.97×
Design AffinityPREMIUM0.98×
Luxury OrientationPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rackspace's target market in United States?

Rackspace's target market in United States covers an estimated 288,123 people, concentrated in Texas and California.

02

What is the gender split and age of Rackspace customers?

42.8% of the Rackspace audience are female, 57.2% are male, with an average age of 36.0 years.

03

Which brands do Rackspace fans like most?

Rackspace fans show strongest brand affinity for We Heart It (980.25×), Vera Farmiga (159.24×), and Groovy (programming language) (65.83×) over the country average.

04

Where do Rackspace fans live in United States?

Rackspace fans in United States are most concentrated in Texas (reach ~50K), California (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Rackspace fans also like?

Beyond Rackspace itself, the audience over-indexes on Vera Farmiga (159.24×), Groovy (programming language) (65.83×), Micro Center (44.14×), and JIRA (119.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hosting audiences in United States

See Rackspace audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rackspace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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