Rascasse Audience Intelligence

Orville Redenbacher Audience in United States

A data profile of the people who buy, follow and care about Orville Redenbacher in United States — modelled from more than twelve digital signal sources. Orville Redenbacher has an estimated audience of 298,061 people in United States.

The average Orville Redenbacher fan in United States is 41.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Indiana, Texas.

Top brand affinities include Vera Farmiga, Kyocera, Dilbert, with strongest over-indexing on Vera Farmiga (203.46× the country average).

Demographically, the Orville Redenbacher audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Orville Redenbacher fan in United States is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Vera Farmiga.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Orville Redenbacher profile in United States.

Audience size
298K
in United States
Gender
54.9%
45.1% male
Age
41.5
average years
Country rank
#48547
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Orville Redenbacher fans

54.9% are female, 45.1% are male, average age 41.5.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Orville Redenbacher audience in United States
MetricValue
Female54.9%
Male45.1%
Average age41.5
Estimated audience size298,061
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Orville Redenbacher audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3919%
40-4924%
50+25%
Fig. 04

Worldwide distribution

82.2%

of the worldwide Orville Redenbacher audience comes from United States.

Worldwide audience distribution share by country for Orville Redenbacher
CountryShare
United States82.2%
Canada9.1%
United Kingdom1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Orville Redenbacher audience in United States is strongest.

Fig. 05

Top regions by affinity

Orville Redenbacher fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~20K3.60×
02Kentucky~5K1.22×
03Iowa~3K1.21×
04West Virginia~2K1.17×
05Ohio~10K1.13×
06Illinois~10K1.12×
07Tennessee~7K1.10×
08Missouri~5K1.10×
09Michigan~9K1.09×
10Nebraska~2K1.08×
11Wisconsin~5K1.06×
12South Dakota<1K1.05×
13Minnesota~4K1.04×
14Alabama~4K1.03×
15North Dakota<1K1.03×
16Arkansas~3K1.02×
17Oregon~3K1.01×
18North Carolina~9K1.00×
19Maine~1K1.00×
20Mississippi~2K0.99×
21Kansas~2K0.99×
22Pennsylvania~10K0.98×
23Virginia~7K0.97×
24Louisiana~4K0.97×
25Oklahoma~3K0.96×
26New Hampshire~1K0.96×
27South Carolina~4K0.95×
28Vermont<1K0.95×
29Connecticut~3K0.94×
30Washington~6K0.93×
31Maryland~5K0.93×
32Rhode Island<1K0.93×
33Massachusetts~5K0.92×
34Idaho~1K0.92×
35Washington, District of Columbia<1K0.92×
36Montana<1K0.92×
37Georgia~8K0.91×
38Utah~2K0.91×
39Colorado~4K0.90×
40Delaware<1K0.90×
41Alaska<1K0.90×
42Arizona~5K0.87×
43New Mexico~1K0.85×
44Nevada~2K0.82×
45Florida~20K0.80×
46New Jersey~6K0.79×
47New York~10K0.78×
48Hawaii<1K0.77×
49California~30K0.76×
50Texas~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Orville Redenbacher, United States
0.76×1.00×3.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Orville Redenbacher audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Orville Redenbacher audience
#·InterestCategoryAffinity×
01KyoceraTechnology & Electronics428.01×
02TigerDirectShopping377.08×
03DilbertLiterature268.94×
04Vera FarmigaMovies & TV203.46×
05RackspaceTechnology & Electronics153.97×
06Raven-SymonéMovies & TV94.83×
07OcadoShopping41.68×
08SurveyMonkeyBusiness & Career24.86×
09Cold CaseMovies & TV14.48×
10OutkastMusic & Radio13.57×
11Sesame StreetKids & Family11.54×
12Micro CenterShopping3.67×
13Diaper bagKids & Family3.33×
14Sustainable energyHome & Garden3.24×
15FedExBusiness & Career3.10×
16Planet FitnessSports2.77×
17Five BelowShopping2.40×
18United Parcel ServiceBusiness & Career2.33×
19SubwayFood & Beverages1.96×
20Pizza HutFood & Beverages1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Orville Redenbacher audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Orville Redenbacher audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.00×
Community OrientationOPEN1.74×
Convenience OrientationPREMIUM1.68×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Orville Redenbacher audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.82×
Pet OwnershipJOY0.84×
ExtroversionTHRILL0.90×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Orville Redenbacher have in United States?

Orville Redenbacher has an estimated audience of 298,061 people in United States, concentrated in California and Indiana.

02

What is the gender split and age of Orville Redenbacher fans?

54.9% of Orville Redenbacher fans are female, 45.1% are male, with an average age of 41.5 years.

03

Which brands do Orville Redenbacher fans like most?

Orville Redenbacher fans show strongest brand affinity for Vera Farmiga (203.46×), Kyocera (428.01×), and Dilbert (268.94×) over the country average.

04

Where do Orville Redenbacher fans live in United States?

Orville Redenbacher fans in United States are most concentrated in California (reach ~30K), Indiana (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Orville Redenbacher fans also like?

Beyond Orville Redenbacher itself, the audience over-indexes on Kyocera (428.01×), Dilbert (268.94×), TigerDirect (377.08×), and Raven-Symoné (94.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Orville Redenbacher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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