A data profile of the people who buy, follow and care about Orville Redenbacher in United States — modelled from more than twelve digital signal sources. Orville Redenbacher has an estimated audience of 298,061 people in United States.
The average Orville Redenbacher fan in United States is 41.5 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Indiana, Texas.
Top brand affinities include Vera Farmiga, Kyocera, Dilbert, with strongest over-indexing on Vera Farmiga (203.46× the country average).
Demographically, the Orville Redenbacher audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Orville Redenbacher fan in United States is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Vera Farmiga.
The key figures that characterise the Orville Redenbacher profile in United States.
54.9% are female, 45.1% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 41.5 |
| Estimated audience size | 298,061 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Orville Redenbacher audience comes from United States.
| Country | Share |
|---|---|
| United States | 82.2% |
| Canada | 9.1% |
| United Kingdom | 1.6% |
Where the Orville Redenbacher audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Indiana | ~20K | 3.60× | |
| 02 | Kentucky | ~5K | 1.22× | |
| 03 | Iowa | ~3K | 1.21× | |
| 04 | West Virginia | ~2K | 1.17× | |
| 05 | Ohio | ~10K | 1.13× | |
| 06 | Illinois | ~10K | 1.12× | |
| 07 | Tennessee | ~7K | 1.10× | |
| 08 | Missouri | ~5K | 1.10× | |
| 09 | Michigan | ~9K | 1.09× | |
| 10 | Nebraska | ~2K | 1.08× | |
| 11 | Wisconsin | ~5K | 1.06× | |
| 12 | South Dakota | <1K | 1.05× | |
| 13 | Minnesota | ~4K | 1.04× | |
| 14 | Alabama | ~4K | 1.03× | |
| 15 | North Dakota | <1K | 1.03× | |
| 16 | Arkansas | ~3K | 1.02× | |
| 17 | Oregon | ~3K | 1.01× | |
| 18 | North Carolina | ~9K | 1.00× | |
| 19 | Maine | ~1K | 1.00× | |
| 20 | Mississippi | ~2K | 0.99× | |
| 21 | Kansas | ~2K | 0.99× | |
| 22 | Pennsylvania | ~10K | 0.98× | |
| 23 | Virginia | ~7K | 0.97× | |
| 24 | Louisiana | ~4K | 0.97× | |
| 25 | Oklahoma | ~3K | 0.96× | |
| 26 | New Hampshire | ~1K | 0.96× | |
| 27 | South Carolina | ~4K | 0.95× | |
| 28 | Vermont | <1K | 0.95× | |
| 29 | Connecticut | ~3K | 0.94× | |
| 30 | Washington | ~6K | 0.93× | |
| 31 | Maryland | ~5K | 0.93× | |
| 32 | Rhode Island | <1K | 0.93× | |
| 33 | Massachusetts | ~5K | 0.92× | |
| 34 | Idaho | ~1K | 0.92× | |
| 35 | Washington, District of Columbia | <1K | 0.92× | |
| 36 | Montana | <1K | 0.92× | |
| 37 | Georgia | ~8K | 0.91× | |
| 38 | Utah | ~2K | 0.91× | |
| 39 | Colorado | ~4K | 0.90× | |
| 40 | Delaware | <1K | 0.90× | |
| 41 | Alaska | <1K | 0.90× | |
| 42 | Arizona | ~5K | 0.87× | |
| 43 | New Mexico | ~1K | 0.85× | |
| 44 | Nevada | ~2K | 0.82× | |
| 45 | Florida | ~20K | 0.80× | |
| 46 | New Jersey | ~6K | 0.79× | |
| 47 | New York | ~10K | 0.78× | |
| 48 | Hawaii | <1K | 0.77× | |
| 49 | California | ~30K | 0.76× | |
| 50 | Texas | ~20K | 0.76× |
The strongest cross-interests of the Orville Redenbacher audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kyocera | Technology & Electronics | 428.01× | ||
| 02 | TigerDirect | Shopping | 377.08× | ||
| 03 | Dilbert | Literature | 268.94× | ||
| 04 | Vera Farmiga | Movies & TV | 203.46× | ||
| 05 | Rackspace | Technology & Electronics | 153.97× | ||
| 06 | Raven-Symoné | Movies & TV | 94.83× | ||
| 07 | Ocado | Shopping | 41.68× | ||
| 08 | SurveyMonkey | Business & Career | 24.86× | ||
| 09 | Cold Case | Movies & TV | 14.48× | ||
| 10 | Outkast | Music & Radio | 13.57× | ||
| 11 | Sesame Street | Kids & Family | 11.54× | ||
| 12 | Micro Center | Shopping | 3.67× | ||
| 13 | Diaper bag | Kids & Family | 3.33× | ||
| 14 | Sustainable energy | Home & Garden | 3.24× | ||
| 15 | FedEx | Business & Career | 3.10× | ||
| 16 | Planet Fitness | Sports | 2.77× | ||
| 17 | Five Below | Shopping | 2.40× | ||
| 18 | United Parcel Service | Business & Career | 2.33× | ||
| 19 | Subway | Food & Beverages | 1.96× | ||
| 20 | Pizza Hut | Food & Beverages | 1.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.00× | |
| Community Orientation | OPEN | 1.74× | |
| Convenience Orientation | PREMIUM | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.82× | |
| Pet Ownership | JOY | 0.84× | |
| Extroversion | THRILL | 0.90× |
Orville Redenbacher has an estimated audience of 298,061 people in United States, concentrated in California and Indiana.
54.9% of Orville Redenbacher fans are female, 45.1% are male, with an average age of 41.5 years.
Orville Redenbacher fans show strongest brand affinity for Vera Farmiga (203.46×), Kyocera (428.01×), and Dilbert (268.94×) over the country average.
Orville Redenbacher fans in United States are most concentrated in California (reach ~30K), Indiana (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Orville Redenbacher itself, the audience over-indexes on Kyocera (428.01×), Dilbert (268.94×), TigerDirect (377.08×), and Raven-Symoné (94.83×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Orville Redenbacher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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