Orville Redenbacher Audience in United States

Orville Redenbacher logo

Orville Redenbacher has an estimated audience of 300,421 people in United States. 54.9% are female, 45.1% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Kay Arthur, Keenan Allen, Algebra, Home construction, Wikia.

The average Orville Redenbacher fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kay Arthur, Keenan Allen, Algebra, with strongest over-indexing on Kay Arthur (188.73× the country average). Demographically, the Orville Redenbacher audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

Demographics of Orville Redenbacher fans

Demographic split for Orville Redenbacher audience in United States
MetricValue
Female54.9%
Male45.1%
Average age41.5
Estimated audience size300,421

Audience persona

The typical Orville Redenbacher fan in United States is balanced, around 41.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kay Arthur.

Top regions in United States

Top regions ranked by reach for Orville Redenbacher in United States
RegionReachAffinity
California26,9880.82×
Texas20,6770.8×
Florida16,6880.82×
Indiana16,5643.02×
New York13,9060.83×
Illinois11,8971.19×
Ohio10,8861.18×
Pennsylvania10,3351.02×
North Carolina9,1421.01×
Georgia8,8700.96×
Michigan8,7351.11×
Virginia7,3381×
Tennessee6,7751.12×
New Jersey6,3950.84×
Washington5,8150.96×
Arizona5,6860.93×
Massachusetts5,6760.96×
Missouri5,4421.12×
Wisconsin4,9891.1×
Maryland4,8850.95×
Kentucky4,8521.29×
Minnesota4,5231.05×
Colorado4,3720.92×
Alabama4,3391.03×
South Carolina4,2320.94×
Louisiana3,7990.98×
Oregon3,4030.99×
Oklahoma3,2050.96×
Iowa3,0511.23×
Connecticut2,7100.9×
Arkansas2,5101.01×
Mississippi2,4400.99×
Utah2,3760.88×
Kansas2,3500.99×
Nevada2,2900.79×
West Virginia1,7061.22×
Nebraska1,6561.1×
Idaho1,3080.87×
New Mexico1,2070.8×
Maine1,0881.01×
New Hampshire1,0880.92×
Hawaii8330.65×
Rhode Island8280.87×
Washington, District of Columbia8030.89×
Montana7040.85×
Delaware7000.85×
South Dakota6700.97×
North Dakota6451.04×
Alaska5000.78×
Vermont4600.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Orville Redenbacher audience
BrandAffinityCategory
Kay Arthur188.73×Literature
Keenan Allen50.12×Sports
Algebra40.16×Business & Career
Home construction1.63×Home & Garden
Wikia3.67×Internet & Social Media
Jesse Plemons3.67×Movies & TV
Urban horticulture3.75×Home & Garden
Nebraska Cornhuskers football3.25×Sports
Google Photos2.1×Technology & Electronics
Vocal harmony3.67×Music & Radio
Voter registration3.67×Politics & Society
Nipsey Hussle3.42×Music & Radio
Layne Staley3.67×Music & Radio
JDSU1.76×Business & Career
Hoosier Lottery3.67×Games
Grammarly2.26×Business & Career
Home staging2.52×Home & Garden
Noodle (Gorillaz)1.63×Music & Radio
Morphine (band)3.67×Music & Radio
Theocracy3.5×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Orville Redenbacher audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.73
Community OrientationOPEN1.58
Early Adopter MentalityPOWER1.41
Price SensitivityPREMIUM1.4
Need for SecurityCONSERVATISM1.35
Convenience OrientationPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Orville Redenbacher
CountryShare
United States82.6%
Canada8.9%
United Kingdom1.6%

See Orville Redenbacher audiences in other countries

More Entrepreneur audiences in United States

Frequently asked questions

How many fans does Orville Redenbacher have in United States?

Orville Redenbacher has an estimated audience of 300,421 people in United States, concentrated in California and Texas.

What is the gender split and age of Orville Redenbacher fans?

54.9% of Orville Redenbacher fans are female, 45.1% are male, with an average age of 41.5 years.

Which brands do Orville Redenbacher fans like most?

Orville Redenbacher fans show strongest brand affinity for Kay Arthur (188.73×), Keenan Allen (50.12×), and Algebra (40.16×) over the country average.

Where do Orville Redenbacher fans live in United States?

Orville Redenbacher fans in United States are most concentrated in California (reach 26,988), Texas (reach 20,677), and Florida (reach 16,688). These three regions account for the largest share of the active audience.

What other brands do Orville Redenbacher fans also like?

Beyond Orville Redenbacher itself, the audience over-indexes on Keenan Allen (50.12×), Algebra (40.16×), Home construction (1.63×), and Wikia (3.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Orville Redenbacher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.