Rascasse Audience Intelligence

Sesame Street Target Market in United States

A data profile of the people who buy, follow and care about Sesame Street in United States — modelled from more than twelve digital signal sources. Sesame Street has an estimated audience of 4,483,511 people in United States.

#106among TV series in United States#752among Brand in United States#194in Kids & Family

The average Sesame Street fan in United States is 39.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Barbie, PAW Patrol, My Little Pony, with strongest over-indexing on Barbie (21.89× the country average).

Demographically, the Sesame Street audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sesame Street fan in United States is more female, around 39.6 years old, with strong Family Orientation tendencies and a notable affinity for Barbie.

Category: Kids & Family · Type: Brand · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sesame Street profile in United States.

Audience size
4.5M
in United States
Gender
70.0%♀
30.0% male
Age
39.6
average years
Country rank
#7319
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sesame Street

70.0% are female, 30.0% are male, average age 39.6.

Fig. 02

Gender split

70.0%
Female
30.0%
Male
Demographic split for Sesame Street audience in United States
MetricValue
Female70.0%
Male30.0%
Average age39.6
Estimated audience size4,483,511
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Sesame Street audience in United States
Age bracketShare%
16-1916%
20-2921%
30-3924%
40-4921%
50+19%
Fig. 04

Worldwide distribution

51.1%

of the worldwide Sesame Street audience comes from United States.

Worldwide audience distribution share by country for Sesame Street
CountryShare
United States51.1%
Germany6.4%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sesame Street audience in United States is strongest.

Fig. 05

Top regions by affinity

Sesame Street customers by region in United States
#RegionReachAffinity×
01Pennsylvania~300K1.63×
02New Jersey~200K1.57×
03New York~400K1.56×
04Massachusetts~100K1.51×
05Maryland~100K1.27×
06Michigan~100K1.25×
07Louisiana~70K1.25×
08West Virginia~30K1.24×
09Connecticut~60K1.23×
10Nevada~50K1.21×
11Virginia~100K1.19×
12Rhode Island~20K1.16×
13Mississippi~40K1.15×
14Georgia~200K1.14×
15Alabama~70K1.14×
16Ohio~200K1.12×
17Delaware~10K1.09×
18Indiana~90K1.06×
19Illinois~200K1.04×
20Texas~400K1.03×
21California~500K1.02×
22North Carolina~100K1.02×
23Maine~20K1.00×
24Kentucky~60K0.99×
25Wisconsin~70K0.98×
26Tennessee~90K0.96×
27Vermont~8K0.96×
28Florida~300K0.94×
29South Carolina~60K0.94×
30Missouri~70K0.92×
31Minnesota~60K0.91×
32Washington, District of Columbia~10K0.90×
33New Hampshire~20K0.89×
34Oklahoma~40K0.88×
35Arizona~80K0.87×
36Arkansas~30K0.87×
37New Mexico~20K0.85×
38Oregon~40K0.82×
39Kansas~30K0.82×
40Nebraska~20K0.82×
41Washington~70K0.80×
42Idaho~20K0.79×
43Iowa~30K0.78×
44Alaska~7K0.77×
45Hawaii~10K0.75×
46Colorado~50K0.72×
47South Dakota~7K0.70×
48North Dakota~7K0.70×
49Utah~30K0.69×
50Montana~9K0.68×
Fig. 06

Affinity by region

Affinity by region — Sesame Street, United States
0.68×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sesame Street audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sesame Street audience
#·InterestCategoryAffinity×
01Liv and MaddieMovies & TV28.35×
02Falling SkiesMovies & TV25.83×
03Teen Beach MovieMovies & TV22.26×
04BarbieMovies & TV21.89×
05Bob the BuilderMovies & TV20.16×
06The JetsonsMovies & TV18.98×
07The O.C.Movies & TV17.82×
08The FlintstonesMovies & TV17.24×
09My Little PonyKids & Family15.88×
10Vera FarmigaMovies & TV14.72×
11PAW PatrolMovies & TV12.19×
12Curious George (TV series)Movies & TV12.09×
13PBS KidsMovies & TV11.27×
14Nick Jr.Movies & TV9.24×
15NickelodeonMovies & TV5.64×
16The Gilded AgeMovies & TV4.62×
17ChildbirthKids & Family3.52×
18Hobby LobbyHome & Garden3.19×
19Kohl'sShopping2.61×
20FamilyKids & Family1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sesame Street audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sesame Street audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.16×
Community OrientationOPEN2.04×
Convenience OrientationPREMIUM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sesame Street audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.93×
Quality AwarenessPREMIUM1.03×
SustainabilityBALANCE1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sesame Street's target market in United States?

Sesame Street's target market in United States covers an estimated 4,483,511 people, concentrated in California and Texas.

02

What is the gender split and age of Sesame Street customers?

70.0% of the Sesame Street audience are female, 30.0% are male, with an average age of 39.6 years.

03

Which brands do Sesame Street fans like most?

Sesame Street fans show strongest brand affinity for Barbie (21.89×), PAW Patrol (12.19×), and My Little Pony (15.88×) over the country average.

04

Where do Sesame Street fans live in United States?

Sesame Street fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Sesame Street fans also like?

Beyond Sesame Street itself, the audience over-indexes on PAW Patrol (12.19×), My Little Pony (15.88×), Liv and Maddie (28.35×), and Falling Skies (25.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Sesame Street audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sesame Street. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →