A data profile of the people who buy, follow and care about Falling Skies in United States — modelled from more than twelve digital signal sources. Falling Skies has an estimated audience of 1,108,728 people in United States.
The average Falling Skies fan in United States is 33.1 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Social club, Dexter's Laboratory, The Closer, with strongest over-indexing on Social club (55.08× the country average).
Demographically, the Falling Skies audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Extroversion, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Falling Skies fan in United States is more male, around 33.1 years old, with strong Extroversion tendencies and a notable affinity for Social club.
The key figures that characterise the Falling Skies profile in United States.
44.5% are female, 55.5% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 33.1 |
| Estimated audience size | 1,108,728 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 10% |
Where the Falling Skies audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Idaho | ~7K | 1.36× | |
| 02 | Montana | ~3K | 1.28× | |
| 03 | New Hampshire | ~5K | 1.27× | |
| 04 | Alaska | ~3K | 1.27× | |
| 05 | Maine | ~4K | 1.26× | |
| 06 | Oregon | ~10K | 1.24× | |
| 07 | Washington | ~20K | 1.22× | |
| 08 | Oklahoma | ~10K | 1.20× | |
| 09 | Missouri | ~20K | 1.19× | |
| 10 | West Virginia | ~5K | 1.19× | |
| 11 | Arkansas | ~9K | 1.15× | |
| 12 | Kansas | ~9K | 1.15× | |
| 13 | Kentucky | ~10K | 1.12× | |
| 14 | Ohio | ~30K | 1.07× | |
| 15 | Vermont | ~2K | 1.07× | |
| 16 | Indiana | ~20K | 1.06× | |
| 17 | Michigan | ~30K | 1.04× | |
| 18 | Iowa | ~8K | 1.04× | |
| 19 | Tennessee | ~20K | 1.03× | |
| 20 | Colorado | ~20K | 1.03× | |
| 21 | Wisconsin | ~10K | 1.00× | |
| 22 | Utah | ~9K | 1.00× | |
| 23 | Rhode Island | ~3K | 0.99× | |
| 24 | North Dakota | ~2K | 0.99× | |
| 25 | Minnesota | ~10K | 0.98× | |
| 26 | New Mexico | ~5K | 0.98× | |
| 27 | Arizona | ~20K | 0.97× | |
| 28 | Nebraska | ~5K | 0.96× | |
| 29 | South Dakota | ~2K | 0.95× | |
| 30 | Pennsylvania | ~30K | 0.94× | |
| 31 | South Carolina | ~10K | 0.94× | |
| 32 | Virginia | ~20K | 0.93× | |
| 33 | Massachusetts | ~20K | 0.93× | |
| 34 | Mississippi | ~7K | 0.93× | |
| 35 | North Carolina | ~30K | 0.92× | |
| 36 | Alabama | ~10K | 0.92× | |
| 37 | Delaware | ~2K | 0.91× | |
| 38 | Florida | ~60K | 0.88× | |
| 39 | Louisiana | ~10K | 0.88× | |
| 40 | Connecticut | ~9K | 0.88× | |
| 41 | Texas | ~70K | 0.87× | |
| 42 | Nevada | ~8K | 0.86× | |
| 43 | Illinois | ~30K | 0.84× | |
| 44 | Maryland | ~10K | 0.82× | |
| 45 | Georgia | ~20K | 0.81× | |
| 46 | Hawaii | ~3K | 0.77× | |
| 47 | California | ~80K | 0.75× | |
| 48 | New York | ~40K | 0.74× | |
| 49 | New Jersey | ~20K | 0.72× | |
| 50 | Washington, District of Columbia | ~2K | 0.61× |
The strongest cross-interests of the Falling Skies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rizzoli & Isles | Movies & TV | 57.27× | ||
| 02 | Social club | Travel & Leisure | 55.08× | ||
| 03 | Dexter's Laboratory | Literature | 51.09× | ||
| 04 | The Smurfs | Movies & TV | 51.09× | ||
| 05 | The Closer | Movies & TV | 41.87× | ||
| 06 | Samurai Jack | Movies & TV | 39.90× | ||
| 07 | The O.C. | Movies & TV | 32.28× | ||
| 08 | The Flintstones | Movies & TV | 31.16× | ||
| 09 | The Jetsons | Movies & TV | 29.06× | ||
| 10 | Steven Universe | Movies & TV | 26.50× | ||
| 11 | The West Wing | Movies & TV | 23.85× | ||
| 12 | The Powerpuff Girls | Movies & TV | 23.12× | ||
| 13 | Whose Line Is It Anyway? (U.S. TV series) | Movies & TV | 22.70× | ||
| 14 | Looney Tunes | Movies & TV | 21.20× | ||
| 15 | Adventure Time | Movies & TV | 15.87× | ||
| 16 | The Boondocks (TV series) | Movies & TV | 14.95× | ||
| 17 | Impractical Jokers | Movies & TV | 11.60× | ||
| 18 | South Park | Movies & TV | 6.48× | ||
| 19 | Rick and Morty | Movies & TV | 5.02× | ||
| 20 | The Gilded Age | Movies & TV | 3.99× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.89× | |
| Patriotism | CONSERVATISM | 0.73× | |
| Social Media Usage | JOY | 0.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.40× | |
| Travelling | THRILL | 0.42× | |
| Quality Awareness | PREMIUM | 0.45× |
Falling Skies has an estimated audience of 1,108,728 people in United States, concentrated in California and Texas.
44.5% of Falling Skies fans are female, 55.5% are male, with an average age of 33.1 years.
Falling Skies fans show strongest brand affinity for Social club (55.08×), Dexter's Laboratory (51.09×), and The Closer (41.87×) over the country average.
Falling Skies fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Falling Skies itself, the audience over-indexes on Dexter's Laboratory (51.09×), The Closer (41.87×), The Smurfs (51.09×), and The O.C. (32.28×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Falling Skies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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