Rascasse Audience Intelligence

Social club Audience in United States

A data profile of the people who buy, follow and care about Social club in United States — modelled from more than twelve digital signal sources. Social club has an estimated audience of 2,033,405 people in United States.

#217among Touchpoint in United States#1098in Travel & Leisure

The average Social club fan in United States is 44.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dick Van Dyke, Anime club, Chess club, with strongest over-indexing on Dick Van Dyke (2.71× the country average).

Demographically, the Social club audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Social club fan in United States is balanced, around 44.4 years old, with strong Community Orientation tendencies and a notable affinity for Dick Van Dyke.

Category: Travel & Leisure · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social club profile in United States.

Audience size
2M
in United States
Gender
49.2%♀
50.8% male
Age
44.4
average years
Country rank
#14049
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social club fans

49.2% are female, 50.8% are male, average age 44.4.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Social club audience in United States
MetricValue
Female49.2%
Male50.8%
Average age44.4
Estimated audience size2,033,405
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Social club audience in United States
Age bracketShare%
16-198%
20-2916%
30-3920%
40-4925%
50+31%
Fig. 04

Worldwide distribution

34.7%

of the worldwide Social club audience comes from United States.

Worldwide audience distribution share by country for Social club
CountryShare
United States34.7%
United Kingdom23.0%
Australia5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social club audience in United States is strongest.

Fig. 05

Top regions by affinity

Social club fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~20K1.64×
02North Carolina~80K1.36×
03West Virginia~10K1.31×
04Georgia~80K1.24×
05California~300K1.23×
06Kentucky~30K1.22×
07Rhode Island~8K1.17×
08Alabama~30K1.16×
09Oklahoma~30K1.16×
10Texas~200K1.14×
11Pennsylvania~80K1.13×
12Illinois~70K1.11×
13Ohio~70K1.08×
14Missouri~40K1.08×
15Mississippi~20K1.07×
16Iowa~20K1.07×
17New York~100K1.06×
18Arizona~40K1.06×
19South Dakota~5K1.05×
20Florida~100K1.04×
21Tennessee~40K1.04×
22Indiana~40K1.04×
23Louisiana~30K1.02×
24Kansas~20K1.02×
25New Hampshire~8K1.02×
26Michigan~50K1.01×
27Nebraska~10K1.00×
28Washington, District of Columbia~6K1.00×
29New Jersey~50K0.99×
30Nevada~20K0.99×
31Massachusetts~40K0.98×
32Maryland~30K0.98×
33Wisconsin~30K0.98×
34South Carolina~30K0.97×
35Connecticut~20K0.97×
36Arkansas~20K0.95×
37Montana~5K0.93×
38Oregon~20K0.91×
39Hawaii~8K0.91×
40North Dakota~4K0.91×
41Washington~40K0.90×
42Alaska~4K0.90×
43Colorado~30K0.89×
44Idaho~9K0.89×
45Virginia~40K0.84×
46Delaware~5K0.84×
47Utah~10K0.82×
48Vermont~3K0.81×
49Maine~6K0.80×
50Minnesota~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Social club, United States
0.72×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Social club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Social club audience
#·InterestCategoryAffinity×
01Anime clubLiterature15.70×
02Chess clubSports14.59×
03Dick Van DykeMovies & TV2.71×
04Milwaukee BrewersSports2.55×
05United States SenatePolitics & Society2.04×
06YouTube MusicInternet & Social Media1.82×
07southwest airlinesTravel & Leisure1.78×
08SiblingKids & Family1.75×
09ArizonaTravel & Leisure1.62×
10Joe BidenPolitics & Society1.61×
11New MexicoTravel & Leisure1.60×
12American folk musicMusic & Radio1.59×
13TennesseeTravel & Leisure1.58×
14MichiganTravel & Leisure1.57×
15BiblePolitics & Society1.55×
16MSNNews1.54×
17ThanksgivingKids & Family1.53×
18PerfectionBusiness & Career1.52×
19LouisianaTravel & Leisure1.51×
20Cancer awarenessHealth1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Social club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Social club audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.47×
Price SensitivityPREMIUM1.34×
PatriotismCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Social club audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.92×
Luxury OrientationPREMIUM0.92×
Pet OwnershipJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Social club have in United States?

Social club has an estimated audience of 2,033,405 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Social club fans?

49.2% of Social club fans are female, 50.8% are male, with an average age of 44.4 years.

03

Which brands do Social club fans like most?

Social club fans show strongest brand affinity for Dick Van Dyke (2.71×), Anime club (15.7×), and Chess club (14.59×) over the country average.

04

Where do Social club fans live in United States?

Social club fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Social club fans also like?

Beyond Social club itself, the audience over-indexes on Anime club (15.7×), Chess club (14.59×), MSN (1.54×), and Sibling (1.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Social club audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Social club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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