Rascasse Audience Intelligence

Louisiana Audience in United States

A data profile of the people who buy, follow and care about Louisiana in United States — modelled from more than twelve digital signal sources. Louisiana has an estimated audience of 38,634,050 people in United States.

#11among Region in United States#24among POI in United States#48in Travel & Leisure

The average Louisiana fan in United States is 43.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Louisiana, California.

Top brand affinities include Real property, American Airlines, Innovation, with strongest over-indexing on Real property (2.53× the country average).

Demographically, the Louisiana audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Louisiana fan in United States is balanced, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Real property.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Louisiana profile in United States.

Audience size
38.6M
in United States
Gender
51.3%♀
48.7% male
Age
43.3
average years
Country rank
#606
POI in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Louisiana fans

51.3% are female, 48.7% are male, average age 43.3.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Louisiana audience in United States
MetricValue
Female51.3%
Male48.7%
Average age43.3
Estimated audience size38,634,050
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Louisiana audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3918%
40-4923%
50+30%
Fig. 04

Worldwide distribution

77.4%

of the worldwide Louisiana audience comes from United States.

Worldwide audience distribution share by country for Louisiana
CountryShare
United States77.4%
Canada2.1%
France2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Louisiana audience in United States is strongest.

Fig. 05

Top regions by affinity

Louisiana fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~3M9.87×
02Mississippi~600K1.86×
03Texas~4.5M1.41×
04Arkansas~400K1.27×
05Alabama~700K1.24×
06Tennessee~700K0.95×
07Washington, District of Columbia~100K0.95×
08Oklahoma~400K0.94×
09Florida~2.5M0.91×
10Georgia~1M0.90×
11Missouri~600K0.89×
12Virginia~800K0.87×
13New Mexico~200K0.82×
14North Carolina~900K0.81×
15Kansas~200K0.81×
16Alaska~70K0.81×
17South Carolina~500K0.80×
18Utah~300K0.77×
19Colorado~500K0.75×
20California~3M0.74×
21Illinois~900K0.72×
22Iowa~200K0.72×
23New York~1.5M0.71×
24Massachusetts~500K0.71×
25Indiana~500K0.71×
26Maryland~500K0.70×
27North Dakota~60K0.70×
28Washington~500K0.68×
29Kentucky~300K0.68×
30West Virginia~100K0.68×
31Idaho~100K0.67×
32Nebraska~100K0.67×
33Maine~90K0.67×
34Rhode Island~80K0.67×
35Nevada~200K0.66×
36New Hampshire~100K0.66×
37Arizona~500K0.65×
38Oregon~300K0.65×
39Vermont~40K0.64×
40Pennsylvania~800K0.63×
41Montana~70K0.63×
42South Dakota~60K0.63×
43Michigan~600K0.62×
44Ohio~700K0.61×
45Minnesota~300K0.61×
46New Jersey~600K0.60×
47Connecticut~200K0.60×
48Delaware~60K0.60×
49Wisconsin~300K0.58×
50Hawaii~90K0.56×
Fig. 06

Affinity by region

Affinity by region — Louisiana, United States
0.56×1.00×9.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Louisiana audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Louisiana audience
#·InterestCategoryAffinity×
01ShellfishFood & Beverages3.45×
02Real propertyHome & Garden2.53×
03Sustainable energyHome & Garden2.39×
04Renewable energyBusiness & Career2.34×
05InnovationBusiness & Career2.21×
06Solar energyHome & Garden2.20×
07MeteorologyHome & Garden2.10×
08Microwave ovenHome & Garden2.05×
09FedExBusiness & Career1.94×
10DentistryBusiness & Career1.72×
11LodgingTravel & Leisure1.70×
12United Parcel ServiceBusiness & Career1.62×
13GeneticsKids & Family1.61×
14American AirlinesTravel & Leisure1.60×
15Mortgage loansBusiness & Career1.57×
16UniversityBusiness & Career1.54×
17HollywoodTravel & Leisure1.54×
18WeatherHome & Garden1.53×
19HairstyleBeauty & Wellness1.52×
20LivestockPets & Animals1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Louisiana audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Louisiana audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.93×
IndividualismJOY1.48×
Convenience OrientationPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Louisiana audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Pet OwnershipJOY0.81×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Louisiana have in United States?

Louisiana has an estimated audience of 38,634,050 people in United States, concentrated in Texas and Louisiana.

02

What is the gender split and age of Louisiana fans?

51.3% of Louisiana fans are female, 48.7% are male, with an average age of 43.3 years.

03

Which brands do Louisiana fans like most?

Louisiana fans show strongest brand affinity for Real property (2.53×), American Airlines (1.6×), and Innovation (2.21×) over the country average.

04

Where do Louisiana fans live in United States?

Louisiana fans in United States are most concentrated in Texas (reach ~4.5M), Louisiana (reach ~3M), and California (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Louisiana fans also like?

Beyond Louisiana itself, the audience over-indexes on American Airlines (1.6×), Innovation (2.21×), Solar energy (2.2×), and Renewable energy (2.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Louisiana audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Louisiana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →