Louisiana Audience in United States

Louisiana logo

Louisiana has an estimated audience of 38,634,050 people in United States. 51.3% are female, 48.7% are male, average age 43.3. Top regions: Texas, California, Louisiana. Top brand affinities: Goop, Governor of Michigan, Wok, Hibachi, Grinch.

The average Louisiana fan in United States is 43.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Louisiana. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (13.79× the country average). Demographically, the Louisiana audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Louisiana fans

Demographic split for Louisiana audience in United States
MetricValue
Female51.3%
Male48.7%
Average age43.3
Estimated audience size38,634,050

Audience persona

The typical Louisiana fan in United States is balanced, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Louisiana in United States
RegionReachAffinity
Texas4,981,7911.5×
California3,313,6710.78×
Louisiana3,240,00010.83×
Florida2,444,1470.93×
New York1,603,2180.74×
Georgia1,249,8511.05×
North Carolina984,0770.85×
Illinois969,0790.75×
Virginia840,9010.89×
Pennsylvania836,9070.64×
Ohio825,4180.69×
Tennessee743,3710.96×
Michigan723,5710.72×
Alabama667,6191.24×
New Jersey657,7170.67×
Mississippi646,6872.03×
Washington616,4810.8×
Arizona568,5480.72×
Missouri560,6640.9×
Massachusetts547,3260.72×
Maryland525,5580.79×
Indiana514,8830.73×
Colorado470,6330.77×
South Carolina468,9420.81×
Arkansas445,4951.4×
Oklahoma438,6321.02×
Minnesota374,3380.68×
Wisconsin371,3650.64×
Kentucky360,8660.75×
Oregon328,4500.74×
Nevada280,2450.75×
Utah266,1910.77×
Connecticut260,3190.67×
Kansas246,5580.81×
Iowa221,7500.7×
New Mexico152,6050.79×
Nebraska137,5370.71×
Idaho123,5100.64×
West Virginia111,2700.62×
Washington, District of Columbia107,4530.93×
Hawaii100,6350.61×
New Hampshire92,7620.61×
Maine86,0930.62×
Rhode Island74,8930.61×
Montana68,8490.64×
Delaware66,6020.62×
Alaska59,1650.72×
South Dakota54,6070.61×
North Dakota53,5610.67×
Vermont36,6470.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Louisiana audience
BrandAffinityCategory
Goop13.79×Internet & Social Media
Governor of Michigan16.31×Politics & Society
Wok11.85×Food & Beverages
Hibachi13.85×Food & Beverages
Grinch6.93×Movies & TV
Google Home10.83×Technology & Electronics
Vocal harmony7.32×Music & Radio
headspace13.62×Health
Grace Slick12.6×Music & Radio
Cherish (group)14.69×Music & Radio
No Escape (1994 film)14.85×Movies & TV
Hipster11.74×Politics & Society
Kikar HaShabbat20.06×News
El Paso County, Colorado15.03×Travel & Leisure
TV Fanatic12.27×Movies & TV
Fairy godmother8.48×Literature
Guitarist (magazine)11.48×Music & Radio
Harlow10.86×Travel & Leisure
Mathcore6.82×Music & Radio
La Jolla7.84×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Louisiana audience
TraitClusterScore
PatriotismCONSERVATISM1.4
ExtroversionTHRILL1.26
SustainabilityBALANCE1.2
SpiritualityBALANCE1.15
IndividualismJOY1.13
Family OrientationCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Louisiana
CountryShare
United States77.5%
Canada2.1%
France2.1%

See Louisiana audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Louisiana have in United States?

Louisiana has an estimated audience of 38,634,050 people in United States, concentrated in Texas and California.

What is the gender split and age of Louisiana fans?

51.3% of Louisiana fans are female, 48.7% are male, with an average age of 43.3 years.

Which brands do Louisiana fans like most?

Louisiana fans show strongest brand affinity for Goop (13.79×), Governor of Michigan (16.31×), and Wok (11.85×) over the country average.

Where do Louisiana fans live in United States?

Louisiana fans in United States are most concentrated in Texas (reach 4,981,791), California (reach 3,313,671), and Louisiana (reach 3,240,000). These three regions account for the largest share of the active audience.

What other brands do Louisiana fans also like?

Beyond Louisiana itself, the audience over-indexes on Governor of Michigan (16.31×), Wok (11.85×), Hibachi (13.85×), and Grinch (6.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Louisiana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.