Texas Audience in United States

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Texas has an estimated audience of 70,123,405 people in United States. 53.3% are female, 46.7% are male, average age 41.2. Top regions: Texas, California, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, Enterprise Rent-A-Car.

The average Texas fan in United States is 41.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (19.43× the country average). Demographically, the Texas audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Texas fans

Demographic split for Texas audience in United States
MetricValue
Female53.3%
Male46.7%
Average age41.2
Estimated audience size70,123,405

Audience persona

The typical Texas fan in United States is balanced, around 41.2 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Texas in United States
RegionReachAffinity
Texas21,600,0004.65×
California6,733,3760.87×
Florida4,594,1740.97×
New York3,199,9250.82×
Georgia2,639,2451.22×
Illinois2,083,5610.89×
Ohio2,018,3950.93×
North Carolina1,876,8310.89×
Arizona1,807,8711.26×
Pennsylvania1,796,8330.76×
Virginia1,610,4670.94×
Michigan1,530,7320.83×
Tennessee1,480,9521.05×
Alabama1,426,0271.46×
New Jersey1,357,6380.76×
Louisiana1,272,5161.41×
Washington1,253,5440.89×
Indiana1,216,1400.95×
Oklahoma1,200,6491.54×
Colorado1,141,2841.03×
Missouri1,099,3780.97×
Massachusetts1,018,3280.74×
South Carolina960,0830.91×
Maryland922,8060.77×
Wisconsin844,7280.8×
Kentucky834,5830.95×
Minnesota776,5580.77×
Arkansas739,3481.28×
Mississippi694,7121.2×
Oregon684,2810.85×
Kansas621,2731.12×
Utah585,7450.93×
Nevada585,6620.86×
Iowa548,6250.95×
Connecticut529,1630.75×
New Mexico481,8591.37×
Nebraska336,5940.96×
Idaho310,3070.88×
West Virginia258,6260.79×
Hawaii232,0130.77×
Washington, District of Columbia222,0471.05×
New Hampshire170,9010.62×
Maine164,8650.66×
Alaska152,8641.02×
Montana146,0560.75×
Rhode Island137,2650.61×
Delaware130,4780.67×
South Dakota127,4340.79×
North Dakota112,7920.78×
Wyoming87,0540.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Texas audience
BrandAffinityCategory
Google Maps19.43×Internet & Social Media
Capital One18.7×Business & Career
Indeed.com17.14×Business & Career
CarGurus18.22×Cars & Mobility
Enterprise Rent-A-Car18.15×Cars & Mobility
Google News15.63×News
Circle K18.53×Shopping
AccuWeather15.62×Home & Garden
Aaron Rodgers15.44×Sports
Apple Store18.35×Shopping
Khan Academy19.43×Business & Career
ICloud21.64×Technology & Electronics
DeviantArt16.39×Internet & Social Media
Beetlejuice11.06×Movies & TV
Diane Keaton12.28×Movies & TV
DuckDuckGo17.98×Internet & Social Media
Kendra Scott20.27×Fashion & Accessoires
Bruce Willis13.87×Movies & TV
Jeff Bezos20.52×Business & Career
Google Earth18.14×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Texas audience
TraitClusterScore
ExtroversionTHRILL1.32
SustainabilityBALANCE1.27
Social Media UsageJOY1.11
IndividualismJOY1.07
Convenience OrientationPREMIUM1.06
Early Adopter MentalityPOWER1.05

Worldwide distribution

Worldwide audience distribution share by country for Texas
CountryShare
United States62.9%
Mexico4.2%
United Kingdom3.2%

See Texas audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Texas have in United States?

Texas has an estimated audience of 70,123,405 people in United States, concentrated in Texas and California.

What is the gender split and age of Texas fans?

53.3% of Texas fans are female, 46.7% are male, with an average age of 41.2 years.

Which brands do Texas fans like most?

Texas fans show strongest brand affinity for Google Maps (19.43×), Capital One (18.7×), and Indeed.com (17.14×) over the country average.

Where do Texas fans live in United States?

Texas fans in United States are most concentrated in Texas (reach 21,600,000), California (reach 6,733,376), and Florida (reach 4,594,174). These three regions account for the largest share of the active audience.

What other brands do Texas fans also like?

Beyond Texas itself, the audience over-indexes on Capital One (18.7×), Indeed.com (17.14×), CarGurus (18.22×), and Enterprise Rent-A-Car (18.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.