Texas Audience in United States

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Texas has an estimated audience of 70,123,405 people in United States. 53.3% are female, 46.7% are male, average age 41.2. Top regions: Texas, California, Florida. Top brand affinities: Vocal harmony, Goop, Historic site, Governor of Michigan, Grinch.

The average Texas fan in United States is 41.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Vocal harmony, Goop, Historic site, with strongest over-indexing on Vocal harmony (15.27× the country average). Demographically, the Texas audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Texas fans

Demographic split for Texas audience in United States
MetricValue
Female53.3%
Male46.7%
Average age41.2
Estimated audience size70,123,405

Audience persona

The typical Texas fan in United States is balanced, around 41.2 years old, with strong Extroversion tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Texas in United States
RegionReachAffinity
Texas21,600,0004.65×
California6,733,3760.87×
Florida4,594,1740.97×
New York3,199,9250.82×
Georgia2,639,2451.22×
Illinois2,083,5610.89×
Ohio2,018,3950.93×
North Carolina1,876,8310.89×
Arizona1,807,8711.26×
Pennsylvania1,796,8330.76×
Virginia1,610,4670.94×
Michigan1,530,7320.83×
Tennessee1,480,9521.05×
Alabama1,426,0271.46×
New Jersey1,357,6380.76×
Louisiana1,272,5161.41×
Washington1,253,5440.89×
Indiana1,216,1400.95×
Oklahoma1,200,6491.54×
Colorado1,141,2841.03×
Missouri1,099,3780.97×
Massachusetts1,018,3280.74×
South Carolina960,0830.91×
Maryland922,8060.77×
Wisconsin844,7280.8×
Kentucky834,5830.95×
Minnesota776,5580.77×
Arkansas739,3481.28×
Mississippi694,7121.2×
Oregon684,2810.85×
Kansas621,2731.12×
Utah585,7450.93×
Nevada585,6620.86×
Iowa548,6250.95×
Connecticut529,1630.75×
New Mexico481,8591.37×
Nebraska336,5940.96×
Idaho310,3070.88×
West Virginia258,6260.79×
Hawaii232,0130.77×
Washington, District of Columbia222,0471.05×
New Hampshire170,9010.62×
Maine164,8650.66×
Alaska152,8641.02×
Montana146,0560.75×
Rhode Island137,2650.61×
Delaware130,4780.67×
South Dakota127,4340.79×
North Dakota112,7920.78×
Wyoming87,0540.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Texas audience
BrandAffinityCategory
Vocal harmony15.27×Music & Radio
Goop17.26×Internet & Social Media
Historic site13.24×Arts & Culture
Governor of Michigan20.6×Politics & Society
Grinch10.64×Movies & TV
Fairy godmother17.99×Literature
Mathcore16.86×Music & Radio
Hipster19.37×Politics & Society
Hibachi15.12×Food & Beverages
Wok12.58×Food & Beverages
Harlow20.84×Travel & Leisure
TV Fanatic18.32×Movies & TV
Google Home11.03×Technology & Electronics
Cherish (group)18.07×Music & Radio
Grace Slick13.72×Music & Radio
headspace14.45×Health
No Escape (1994 film)16.98×Movies & TV
Guitarist (magazine)16.24×Music & Radio
La Jolla12.5×Travel & Leisure
El Paso County, Colorado17.4×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Texas audience
TraitClusterScore
ExtroversionTHRILL1.32
SustainabilityBALANCE1.27
Social Media UsageJOY1.11
IndividualismJOY1.07
Convenience OrientationPREMIUM1.06
Early Adopter MentalityPOWER1.05

Worldwide distribution

Worldwide audience distribution share by country for Texas
CountryShare
United States62.9%
Mexico4.2%
United Kingdom3.2%

See Texas audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Texas have in United States?

Texas has an estimated audience of 70,123,405 people in United States, concentrated in Texas and California.

What is the gender split and age of Texas fans?

53.3% of Texas fans are female, 46.7% are male, with an average age of 41.2 years.

Which brands do Texas fans like most?

Texas fans show strongest brand affinity for Vocal harmony (15.27×), Goop (17.26×), and Historic site (13.24×) over the country average.

Where do Texas fans live in United States?

Texas fans in United States are most concentrated in Texas (reach 21,600,000), California (reach 6,733,376), and Florida (reach 4,594,174). These three regions account for the largest share of the active audience.

What other brands do Texas fans also like?

Beyond Texas itself, the audience over-indexes on Goop (17.26×), Historic site (13.24×), Governor of Michigan (20.6×), and Grinch (10.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.