Rascasse Audience Intelligence

Texas Audience in United States

A data profile of the people who buy, follow and care about Texas in United States — modelled from more than twelve digital signal sources. Texas has an estimated audience of 70,123,405 people in United States.

#3among Region in United States#6among POI in United States#12in Travel & Leisure

The average Texas fan in United States is 41.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Mortgage loans, FedEx, Solar energy, with strongest over-indexing on Mortgage loans (2.13× the country average).

Demographically, the Texas audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Texas fan in United States is balanced, around 41.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Mortgage loans.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Texas profile in United States.

Audience size
70.1M
in United States
Gender
53.3%♀
46.7% male
Age
41.2
average years
Country rank
#194
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Texas fans

53.3% are female, 46.7% are male, average age 41.2.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Texas audience in United States
MetricValue
Female53.3%
Male46.7%
Average age41.2
Estimated audience size70,123,405
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Texas audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3919%
40-4922%
50+26%
Fig. 04

Worldwide distribution

62.9%

of the worldwide Texas audience comes from United States.

Worldwide audience distribution share by country for Texas
CountryShare
United States62.9%
Mexico4.2%
United Kingdom3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Texas audience in United States is strongest.

Fig. 05

Top regions by affinity

Texas fans by region: top regions in United States
#RegionReachAffinity×
01Texas~22M4.21×
02Oklahoma~1M1.49×
03Louisiana~1.5M1.46×
04Alabama~1.5M1.42×
05New Mexico~500K1.41×
06Arkansas~700K1.29×
07Arizona~2M1.24×
08Mississippi~700K1.22×
09Georgia~2.5M1.17×
10Kansas~600K1.12×
11Alaska~200K1.11×
12Tennessee~1.5M1.02×
13Colorado~1M1.01×
14Nebraska~300K0.99×
15Wyoming~100K0.97×
16Florida~4.5M0.95×
17Missouri~1M0.95×
18Utah~600K0.95×
19Indiana~1M0.94×
20Kentucky~800K0.94×
21Iowa~500K0.94×
22Washington, District of Columbia~200K0.94×
23South Dakota~200K0.93×
24Virginia~1.5M0.92×
25Idaho~300K0.92×
26California~7M0.90×
27Ohio~2M0.90×
28South Carolina~900K0.89×
29North Dakota~100K0.88×
30Illinois~2M0.87×
31Washington~1M0.86×
32Nevada~600K0.86×
33North Carolina~2M0.85×
34Oregon~700K0.84×
35West Virginia~300K0.84×
36New York~3M0.82×
37Montana~200K0.82×
38Michigan~1.5M0.81×
39Wisconsin~900K0.81×
40Minnesota~800K0.80×
41Pennsylvania~2M0.78×
42New Jersey~1.5M0.78×
43Maryland~900K0.78×
44Hawaii~200K0.78×
45Connecticut~500K0.77×
46Massachusetts~1M0.73×
47Maine~200K0.71×
48Delaware~100K0.71×
49Rhode Island~100K0.67×
50New Hampshire~200K0.65×
Fig. 06

Affinity by region

Affinity by region — Texas, United States
0.65×1.00×4.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Texas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Texas audience
#·InterestCategoryAffinity×
01FedExBusiness & Career2.64×
02Solar energyHome & Garden2.64×
03Renewable energyBusiness & Career2.64×
04Sustainable energyHome & Garden2.64×
05Weather forecastingHome & Garden2.64×
06Home automationTechnology & Electronics2.64×
07Lawn mowerHome & Garden2.50×
08InnovationBusiness & Career2.25×
09Vehicle insuranceCars & Mobility2.16×
10Mortgage loansBusiness & Career2.13×
11First class travelTravel & Leisure1.95×
12Microwave ovenHome & Garden1.92×
13United Parcel ServiceBusiness & Career1.89×
14MeteorologyHome & Garden1.78×
15Made in USABusiness & Career1.73×
16WhiskyFood & Beverages1.70×
17DentistryBusiness & Career1.61×
18LodgingTravel & Leisure1.54×
19Pizza HutFood & Beverages1.53×
20SubwayFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Texas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Texas audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.68×
PatriotismCONSERVATISM1.38×
IndividualismJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Texas audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.81×
Healthy LifestyleBALANCE0.86×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Texas have in United States?

Texas has an estimated audience of 70,123,405 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Texas fans?

53.3% of Texas fans are female, 46.7% are male, with an average age of 41.2 years.

03

Which brands do Texas fans like most?

Texas fans show strongest brand affinity for Mortgage loans (2.13×), FedEx (2.64×), and Solar energy (2.64×) over the country average.

04

Where do Texas fans live in United States?

Texas fans in United States are most concentrated in Texas (reach ~22M), California (reach ~7M), and Florida (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Texas fans also like?

Beyond Texas itself, the audience over-indexes on FedEx (2.64×), Solar energy (2.64×), Renewable energy (2.64×), and Innovation (2.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Texas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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