Texas Audience in Mexico
Texas has an estimated audience of 4,671,794 people in Mexico. 48.3% are female, 51.7% are male, average age 33.2. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: MSN, Mobile payment, Puma, Catholic Church, Pedro Pascal.
The average Texas fan in Mexico is 33.2 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include MSN, Mobile payment, Puma, with strongest over-indexing on MSN (3.97× the country average). Demographically, the Texas audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Texas fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 33.2 |
| Estimated audience size | 4,671,794 |
Audience persona
The typical Texas fan in Mexico is balanced, around 33.2 years old, with strong Design Affinity tendencies and a notable affinity for MSN.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 662,856 | 1.03× |
| Distrito Federal | 594,763 | 0.97× |
| Jalisco | 379,612 | 1.1× |
| Baja California | 283,697 | 1.46× |
| Veracruz (state) | 269,036 | 0.98× |
| Guanajuato | 249,902 | 1.13× |
| Chihuahua | 244,369 | 1.51× |
| Puebla | 231,318 | 0.93× |
| Coahuila de Zaragoza | 198,807 | 1.42× |
| Nuevo Leon | 179,454 | 0.64× |
| Michoacan de Ocampo | 174,142 | 1.08× |
| Yucatan | 138,207 | 1.42× |
| Chiapas | 118,078 | 0.84× |
| Guerrero | 106,067 | 0.89× |
| Hidalgo | 101,344 | 0.9× |
| Sinaloa | 93,914 | 0.76× |
| Oaxaca | 93,756 | 0.72× |
| Zacatecas | 71,236 | 1.2× |
| Morelos | 68,115 | 0.84× |
| Durango | 65,998 | 1.02× |
| Aguascalientes | 60,600 | 1.02× |
| Baja California Sur | 39,627 | 1.06× |
| Tlaxcala | 38,738 | 0.72× |
| Nayarit | 37,511 | 0.83× |
| Campeche | 25,828 | 0.73× |
| Colima | 23,440 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.97× | News |
| Mobile payment | 5.93× | Business & Career |
| Puma | 2.76× | Fashion & Accessoires |
| Catholic Church | 2.78× | Politics & Society |
| Pedro Pascal | 3.14× | Movies & TV |
| Banana | 2.75× | Food & Beverages |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Travel agency | 2.81× | Travel & Leisure |
| Sarcasm | 2.6× | Politics & Society |
| Game consoles | 2× | Technology & Electronics |
| Local news | 4.84× | News |
| Radio | 1.89× | Technology & Electronics |
| Broadcasting of sports events | 3.52× | Movies & TV |
| El País | 2.66× | News |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Skin care | 2.07× | Beauty & Wellness |
| Bruce Willis | 2.81× | Movies & TV |
| George Clooney | 5.84× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.38 |
| Quality Awareness | PREMIUM | 2.1 |
| Career Orientation | POWER | 1.76 |
| Early Adopter Mentality | POWER | 1.75 |
| Travelling | THRILL | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.9% |
| Mexico | 4.2% |
| United Kingdom | 3.2% |
See Texas audiences in other countries
More Region audiences in Mexico
- Pacific Ocean (12,554,169)
- Latin America (11,458,817)
- Jalisco (7,520,933)
- State of Mexico (6,969,624)
- Yucatán (5,241,541)
Frequently asked questions
How many fans does Texas have in Mexico?
Texas has an estimated audience of 4,671,794 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Texas fans?
48.3% of Texas fans are female, 51.7% are male, with an average age of 33.2 years.
Which brands do Texas fans like most?
Texas fans show strongest brand affinity for MSN (3.97×), Mobile payment (5.93×), and Puma (2.76×) over the country average.
Where do Texas fans live in Mexico?
Texas fans in Mexico are most concentrated in State of Mexico (reach 662,856), Distrito Federal (reach 594,763), and Jalisco (reach 379,612). These three regions account for the largest share of the active audience.
What other brands do Texas fans also like?
Beyond Texas itself, the audience over-indexes on Mobile payment (5.93×), Puma (2.76×), Catholic Church (2.78×), and Pedro Pascal (3.14×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.