Latin America Audience in Mexico
Latin America has an estimated audience of 11,458,817 people in Mexico. 50.5% are female, 49.5% are male, average age 30.6. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (342.33× the country average). Demographically, the Latin America audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Latin America fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 30.6 |
| Estimated audience size | 11,458,817 |
Audience persona
The typical Latin America fan in Mexico is balanced, around 30.6 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Latin America fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 342.33× | Shopping |
| Costa Rica | 532.12× | Travel & Leisure |
| Game consoles | 191.41× | Technology & Electronics |
| Catholic Church | 136.81× | Politics & Society |
| Mobile game | 82.47× | Games |
| Sarcasm | 93.25× | Politics & Society |
| Travel agency | 88.34× | Travel & Leisure |
| Banana | 66.26× | Food & Beverages |
| Exfoliation (cosmetology) | 149.57× | Beauty & Wellness |
| Valentine's Day | 116.08× | Kids & Family |
| Broadcasting of sports events | 83.44× | Movies & TV |
| El País | 62.58× | News |
| Dentistry | 56.44× | Business & Career |
| Pilsner | 61.96× | Food & Beverages |
| Freeware | 33.74× | Technology & Electronics |
| Sexology | 41.72× | Kids & Family |
| Multi-level marketing | 47.85× | Business & Career |
| Breastfeeding | 36.81× | Kids & Family |
| Orange (fruit) | 48.47× | Food & Beverages |
| Papaya | 38.04× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 28.07 |
| Travelling | THRILL | 22.97 |
| Urban Lifestyle | OPEN | 3.91 |
| Risk Appetite | THRILL | 2.48 |
| Design Affinity | PREMIUM | 2.43 |
| Career Orientation | POWER | 2.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Brazil | 10.3% |
| Mexico | 9.3% |
See Latin America audiences in other countries
More Region audiences in Mexico
- Pacific Ocean (12,554,169)
- Jalisco (7,520,933)
- State of Mexico (6,969,624)
- Yucatán (5,241,541)
- California (5,221,017)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Latin America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.