Latin America Audience in Mexico
Latin America has an estimated audience of 11,458,817 people in Mexico. 50.5% are female, 49.5% are male, average age 30.6. Top brand affinities: Forex Online Trading, Stone Island, Chris Martin, National Car Rental, A.P.C..
Top brand affinities include Forex Online Trading, Stone Island, Chris Martin, with strongest over-indexing on Forex Online Trading (97.33× the country average). Demographically, the Latin America audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Latin America fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 30.6 |
| Estimated audience size | 11,458,817 |
Audience persona
The typical Latin America fan in Mexico is balanced, around 30.6 years old, with strong Design Affinity tendencies and a notable affinity for Forex Online Trading.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Forex Online Trading | 97.33× | Business & Career |
| Stone Island | 71.04× | Fashion & Accessoires |
| Chris Martin | 17.73× | Music & Radio |
| National Car Rental | 17.97× | Cars & Mobility |
| A.P.C. | 85.27× | Fashion & Accessoires |
| Mobile payment | 5.73× | Business & Career |
| Puma | 2.8× | Fashion & Accessoires |
| MSN | 2.9× | News |
| Pedro Pascal | 3.24× | Movies & TV |
| Enterprise Rent-A-Car | 9.84× | Cars & Mobility |
| Catholic Church | 2.2× | Politics & Society |
| Wattpad | 3.25× | Internet & Social Media |
| Anti-aging cream | 3.33× | Beauty & Wellness |
| Fast food | 1.53× | Food & Beverages |
| Sarcasm | 2.27× | Politics & Society |
| Art jewelry | 2.83× | Fashion & Accessoires |
| Banana | 2.13× | Food & Beverages |
| Skin care | 1.98× | Beauty & Wellness |
| Game consoles | 1.73× | Technology & Electronics |
| Travel agency | 2.22× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.55 |
| Luxury Orientation | PREMIUM | 2.28 |
| Quality Awareness | PREMIUM | 2.05 |
| Family Orientation | CONSERVATISM | 1.88 |
| Price Sensitivity | PREMIUM | 1.73 |
| Early Adopter Mentality | POWER | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Brazil | 10.3% |
| Mexico | 9.3% |
See Latin America audiences in other countries
More Region audiences in Mexico
- Pacific Ocean (12,554,169)
- Jalisco (7,520,933)
- State of Mexico (6,969,624)
- Yucatán (5,241,541)
- California (5,221,017)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Latin America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.