Pacific Ocean Audience in Mexico
Pacific Ocean has an estimated audience of 12,554,169 people in Mexico. 50.4% are female, 49.6% are male, average age 31.4. Top brand affinities: Shopping and fashion, Game consoles, Catholic Church, Sarcasm, Mobile game.
Top brand affinities include Shopping and fashion, Game consoles, Catholic Church, with strongest over-indexing on Shopping and fashion (369.67× the country average). Demographically, the Pacific Ocean audience skews balanced with an average age of 31.4, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Pacific Ocean fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 31.4 |
| Estimated audience size | 12,554,169 |
Audience persona
The typical Pacific Ocean fan in Mexico is balanced, around 31.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Pacific Ocean fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 369.67× | Shopping |
| Game consoles | 193.72× | Technology & Electronics |
| Catholic Church | 139.81× | Politics & Society |
| Sarcasm | 97.16× | Politics & Society |
| Mobile game | 83.46× | Games |
| Travel agency | 90.64× | Travel & Leisure |
| Banana | 65.76× | Food & Beverages |
| Exfoliation (cosmetology) | 158.18× | Beauty & Wellness |
| Valentine's Day | 118.51× | Kids & Family |
| El País | 62.2× | News |
| Broadcasting of sports events | 82.35× | Movies & TV |
| Dentistry | 58.06× | Business & Career |
| Pilsner | 62.8× | Food & Beverages |
| Sexology | 43.25× | Kids & Family |
| Freeware | 34.36× | Technology & Electronics |
| Multi-level marketing | 48.58× | Business & Career |
| Breastfeeding | 37.32× | Kids & Family |
| Papaya | 38.51× | Food & Beverages |
| Love & Sex | 42.8× | Kids & Family |
| Orange (fruit) | 47.99× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 28.65 |
| Travelling | THRILL | 23.55 |
| Urban Lifestyle | OPEN | 3.81 |
| Risk Appetite | THRILL | 2.47 |
| Design Affinity | PREMIUM | 2.43 |
| Career Orientation | POWER | 2.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Indonesia | 8.7% |
| Japan | 8.6% |
See Pacific Ocean audiences in other countries
More Region audiences in Mexico
- Latin America (11,458,817)
- Jalisco (7,520,933)
- State of Mexico (6,969,624)
- Yucatán (5,241,541)
- California (5,221,017)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Pacific Ocean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.