A data profile of the people who buy, follow and care about Yucatán in Mexico — modelled from more than twelve digital signal sources. Yucatán has an estimated audience of 5,241,541 people in Mexico.
The average Yucatán fan in Mexico is 35.1 years old, balanced, and lives primarily in Yucatan.
The audience is concentrated in Yucatan, State of Mexico, Distrito Federal.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (471.48× the country average).
Demographically, the Yucatán audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Yucatán fan in Mexico is balanced, around 35.1 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Yucatán profile in Mexico.
49.0% are female, 51.0% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 35.1 |
| Estimated audience size | 5,241,541 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Yucatán audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 50.2% |
| United States | 18.9% |
| Spain | 4.9% |
Where the Yucatán audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yucatan | ~1.5M | 12.58× | |
| 02 | Campeche | ~60K | 1.49× | |
| 03 | Veracruz (state) | ~200K | 0.68× | |
| 04 | Chiapas | ~100K | 0.67× | |
| 05 | Guerrero | ~90K | 0.67× | |
| 06 | Tlaxcala | ~40K | 0.67× | |
| 07 | Colima | ~20K | 0.67× | |
| 08 | State of Mexico | ~500K | 0.65× | |
| 09 | Morelos | ~60K | 0.65× | |
| 10 | Distrito Federal | ~400K | 0.64× | |
| 11 | Puebla | ~200K | 0.64× | |
| 12 | Nayarit | ~30K | 0.64× | |
| 13 | Baja California Sur | ~30K | 0.64× | |
| 14 | Hidalgo | ~80K | 0.63× | |
| 15 | Zacatecas | ~40K | 0.63× | |
| 16 | Durango | ~40K | 0.59× | |
| 17 | Aguascalientes | ~40K | 0.59× | |
| 18 | Guanajuato | ~100K | 0.54× | |
| 19 | Michoacan de Ocampo | ~100K | 0.54× | |
| 20 | Jalisco | ~200K | 0.50× | |
| 21 | Coahuila de Zaragoza | ~80K | 0.49× | |
| 22 | Baja California | ~100K | 0.47× | |
| 23 | Chihuahua | ~80K | 0.46× | |
| 24 | Nuevo Leon | ~100K | 0.44× | |
| 25 | Sinaloa | ~60K | 0.43× |
The strongest cross-interests of the Yucatán audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 471.48× | ||
| 02 | Daily Horoscope | Internet & Social Media | 450.30× | ||
| 03 | Shopping and fashion | Shopping | 215.37× | ||
| 04 | Game consoles | Technology & Electronics | 138.53× | ||
| 05 | Catholic Church | Politics & Society | 116.41× | ||
| 06 | Valentine's Day | Kids & Family | 111.30× | ||
| 07 | Exfoliation (cosmetology) | Beauty & Wellness | 107.46× | ||
| 08 | Travel agency | Travel & Leisure | 78.00× | ||
| 09 | Sarcasm | Politics & Society | 73.34× | ||
| 10 | Broadcasting of sports events | Movies & TV | 72.18× | ||
| 11 | El País | News | 60.54× | ||
| 12 | Mobile game | Games | 59.83× | ||
| 13 | Banana | Food & Beverages | 58.21× | ||
| 14 | Dentistry | Business & Career | 50.06× | ||
| 15 | Pilsner | Food & Beverages | 41.91× | ||
| 16 | Multi-level marketing | Business & Career | 39.58× | ||
| 17 | Machu Picchu | Travel & Leisure | 38.42× | ||
| 18 | Breastfeeding | Kids & Family | 34.92× | ||
| 19 | Sexology | Kids & Family | 33.76× | ||
| 20 | Freeware | Technology & Electronics | 27.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 24.15× | |
| Travelling | THRILL | 20.43× | |
| Urban Lifestyle | OPEN | 4.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.86× | |
| Need for Security | CONSERVATISM | 0.87× | |
| Social Media Usage | JOY | 0.95× |
Yucatán has an estimated audience of 5,241,541 people in Mexico, concentrated in Yucatan and State of Mexico.
49.0% of Yucatán fans are female, 51.0% are male, with an average age of 35.1 years.
Yucatán fans show strongest brand affinity for Costa Rica (471.48×), Shopping and fashion (215.37×), and Game consoles (138.53×) over the country average.
Yucatán fans in Mexico are most concentrated in Yucatan (reach ~1.5M), State of Mexico (reach ~500K), and Distrito Federal (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Yucatán itself, the audience over-indexes on Shopping and fashion (215.37×), Game consoles (138.53×), Catholic Church (116.41×), and Travel agency (78×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Yucatán. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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