Yucatán Audience in Mexico
Yucatán has an estimated audience of 5,241,541 people in Mexico. 49.0% are female, 51.0% are male, average age 35.1. Top regions: Yucatan, State of Mexico, Distrito Federal. Top brand affinities: Mobile payment, Catholic Church, MSN, Puma, Banana.
The average Yucatán fan in Mexico is 35.1 years old, balanced, and lives primarily in Yucatan. The audience is concentrated in Yucatan, State of Mexico, Distrito Federal. Top brand affinities include Mobile payment, Catholic Church, MSN, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the Yucatán audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Yucatán fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 35.1 |
| Estimated audience size | 5,241,541 |
Audience persona
The typical Yucatán fan in Mexico is balanced, around 35.1 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Yucatan | 1,381,312 | 12.69× |
| State of Mexico | 460,654 | 0.64× |
| Distrito Federal | 435,808 | 0.63× |
| Veracruz (state) | 201,198 | 0.65× |
| Jalisco | 180,754 | 0.47× |
| Puebla | 170,365 | 0.61× |
| Nuevo Leon | 121,791 | 0.39× |
| Guanajuato | 120,510 | 0.49× |
| Chiapas | 94,194 | 0.6× |
| Baja California | 81,273 | 0.37× |
| Michoacan de Ocampo | 79,428 | 0.44× |
| Guerrero | 75,482 | 0.57× |
| Hidalgo | 70,339 | 0.55× |
| Campeche | 63,241 | 1.58× |
| Chihuahua | 58,583 | 0.32× |
| Coahuila de Zaragoza | 53,436 | 0.34× |
| Morelos | 49,728 | 0.55× |
| Sinaloa | 34,139 | 0.25× |
| Tlaxcala | 31,157 | 0.52× |
| Aguascalientes | 28,138 | 0.42× |
| Zacatecas | 26,269 | 0.39× |
| Durango | 25,503 | 0.35× |
| Nayarit | 21,265 | 0.42× |
| Baja California Sur | 16,412 | 0.39× |
| Colima | 12,247 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| Catholic Church | 2.97× | Politics & Society |
| MSN | 3.15× | News |
| Puma | 2.76× | Fashion & Accessoires |
| Banana | 2.97× | Food & Beverages |
| Travel agency | 3.12× | Travel & Leisure |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Sarcasm | 2.84× | Politics & Society |
| El País | 3.02× | News |
| Pedro Pascal | 2.71× | Movies & TV |
| Local news | 4.84× | News |
| Game consoles | 1.98× | Technology & Electronics |
| Bruce Willis | 3× | Movies & TV |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Skin care | 2.07× | Beauty & Wellness |
| Dentistry | 2.66× | Business & Career |
| Broadcasting of sports events | 3.39× | Movies & TV |
| George Clooney | 5.84× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.33 |
| Quality Awareness | PREMIUM | 2.1 |
| Career Orientation | POWER | 1.76 |
| Early Adopter Mentality | POWER | 1.75 |
| Travelling | THRILL | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 50.1% |
| United States | 18.9% |
| Spain | 4.9% |
See Yucatán audiences in other countries
More Region audiences in Mexico
- Pacific Ocean (12,554,169)
- Latin America (11,458,817)
- Jalisco (7,520,933)
- State of Mexico (6,969,624)
- California (5,221,017)
Frequently asked questions
How many fans does Yucatán have in Mexico?
Yucatán has an estimated audience of 5,241,541 people in Mexico, concentrated in Yucatan and State of Mexico.
What is the gender split and age of Yucatán fans?
49.0% of Yucatán fans are female, 51.0% are male, with an average age of 35.1 years.
Which brands do Yucatán fans like most?
Yucatán fans show strongest brand affinity for Mobile payment (5.93×), Catholic Church (2.97×), and MSN (3.15×) over the country average.
Where do Yucatán fans live in Mexico?
Yucatán fans in Mexico are most concentrated in Yucatan (reach 1,381,312), State of Mexico (reach 460,654), and Distrito Federal (reach 435,808). These three regions account for the largest share of the active audience.
What other brands do Yucatán fans also like?
Beyond Yucatán itself, the audience over-indexes on Catholic Church (2.97×), MSN (3.15×), Puma (2.76×), and Banana (2.97×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Yucatán. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.