Yucatán Audience in United States
Yucatán has an estimated audience of 1,975,910 people in United States. 45.9% are female, 54.1% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Volaris, Las Vegas, Chichen Itza, Club América, Liga MX.
The average Yucatán fan in United States is 39.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Volaris, Las Vegas, Chichen Itza, with strongest over-indexing on Volaris (21.14× the country average). Demographically, the Yucatán audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Yucatán fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 39.0 |
| Estimated audience size | 1,975,910 |
Audience persona
The typical Yucatán fan in United States is balanced, around 39.0 years old, with strong Spirituality tendencies and a notable affinity for Volaris.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 286,852 | 1.32× |
| Texas | 252,666 | 1.49× |
| Florida | 160,945 | 1.2× |
| New York | 93,192 | 0.84× |
| Illinois | 51,486 | 0.78× |
| Georgia | 44,035 | 0.72× |
| North Carolina | 43,029 | 0.72× |
| Ohio | 40,133 | 0.66× |
| Arizona | 38,919 | 0.96× |
| Washington | 36,630 | 0.92× |
| Louisiana | 34,250 | 1.34× |
| Pennsylvania | 34,228 | 0.51× |
| Virginia | 32,247 | 0.67× |
| New Jersey | 30,776 | 0.61× |
| Michigan | 29,118 | 0.56× |
| South Carolina | 28,647 | 0.96× |
| Tennessee | 28,095 | 0.71× |
| Colorado | 26,671 | 0.86× |
| Massachusetts | 25,612 | 0.66× |
| Oklahoma | 25,100 | 1.14× |
| Oregon | 23,233 | 1.03× |
| Maryland | 22,213 | 0.65× |
| Indiana | 22,036 | 0.61× |
| Missouri | 20,630 | 0.65× |
| Alabama | 18,332 | 0.66× |
| Kentucky | 17,292 | 0.7× |
| Minnesota | 16,850 | 0.6× |
| Arkansas | 16,255 | 1× |
| Nevada | 15,901 | 0.83× |
| Connecticut | 15,371 | 0.78× |
| Mississippi | 13,482 | 0.83× |
| Wisconsin | 13,471 | 0.45× |
| Utah | 13,108 | 0.74× |
| Kansas | 10,281 | 0.66× |
| Iowa | 9,760 | 0.6× |
| Idaho | 9,544 | 0.96× |
| West Virginia | 9,540 | 1.04× |
| Alaska | 9,520 | 2.25× |
| New Mexico | 8,933 | 0.9× |
| Hawaii | 8,416 | 0.99× |
| Montana | 8,299 | 1.51× |
| South Dakota | 8,192 | 1.79× |
| North Dakota | 7,976 | 1.96× |
| New Hampshire | 7,861 | 1.01× |
| Wyoming | 7,717 | 2.63× |
| Nebraska | 7,697 | 0.78× |
| Rhode Island | 7,590 | 1.21× |
| Maine | 7,586 | 1.07× |
| Vermont | 7,466 | 2.15× |
| Delaware | 6,798 | 1.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Volaris | 21.14× | Travel & Leisure |
| Las Vegas | 5.21× | Travel & Leisure |
| Chichen Itza | 54.62× | Travel & Leisure |
| Club América | 9.8× | Sports |
| Liga MX | 7.95× | Sports |
| Tigres UANL | 15.36× | Sports |
| El País | 16.04× | News |
| Benny Blanco | 10.68× | Music & Radio |
| La Liga | 7.36× | Sports |
| Acapulco | 17.09× | Travel & Leisure |
| FIFA World Cup | 3.08× | Sports |
| Madrid | 10.44× | Travel & Leisure |
| Prison Break | 12.77× | Movies & TV |
| Web server | 6.04× | Technology & Electronics |
| Real Madrid C.F. | 3.34× | Sports |
| Cruz Azul | 8.72× | Sports |
| United States Postal Service | 2.72× | Business & Career |
| Pollo Campero | 9.55× | Food & Beverages |
| Atlético Madrid | 11.09× | Sports |
| Staples (Canada) | 3.38× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.33 |
| Urban Lifestyle | OPEN | 1.33 |
| Extroversion | THRILL | 1.33 |
| Risk Appetite | THRILL | 1.18 |
| Need for Security | CONSERVATISM | 1.17 |
| Social Media Usage | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 50.1% |
| United States | 18.9% |
| Spain | 4.9% |
See Yucatán audiences in other countries
More Region audiences in United States
- California (82,524,257)
- Florida (70,758,765)
- Texas (70,123,406)
- Southern United States (52,285,533)
- Hollywood (48,704,878)
Frequently asked questions
How many fans does Yucatán have in United States?
Yucatán has an estimated audience of 1,975,910 people in United States, concentrated in California and Texas.
What is the gender split and age of Yucatán fans?
45.9% of Yucatán fans are female, 54.1% are male, with an average age of 39.0 years.
Which brands do Yucatán fans like most?
Yucatán fans show strongest brand affinity for Volaris (21.14×), Las Vegas (5.21×), and Chichen Itza (54.62×) over the country average.
Where do Yucatán fans live in United States?
Yucatán fans in United States are most concentrated in California (reach 286,852), Texas (reach 252,666), and Florida (reach 160,945). These three regions account for the largest share of the active audience.
What other brands do Yucatán fans also like?
Beyond Yucatán itself, the audience over-indexes on Las Vegas (5.21×), Chichen Itza (54.62×), Club América (9.8×), and Liga MX (7.95×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Yucatán. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.