Yucatán Audience in United States

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Yucatán has an estimated audience of 1,975,910 people in United States. 45.9% are female, 54.1% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Kendra Scott, Nationality, Progressive rock, Minnesota, jordy nelson.

The average Yucatán fan in United States is 39.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kendra Scott, Nationality, Progressive rock, with strongest over-indexing on Kendra Scott (11.77× the country average). Demographically, the Yucatán audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Yucatán fans

Demographic split for Yucatán audience in United States
MetricValue
Female45.9%
Male54.1%
Average age39.0
Estimated audience size1,975,910

Audience persona

The typical Yucatán fan in United States is balanced, around 39.0 years old, with strong Spirituality tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Yucatán in United States
RegionReachAffinity
California286,8521.32×
Texas252,6661.49×
Florida160,9451.2×
New York93,1920.84×
Illinois51,4860.78×
Georgia44,0350.72×
North Carolina43,0290.72×
Ohio40,1330.66×
Arizona38,9190.96×
Washington36,6300.92×
Louisiana34,2501.34×
Pennsylvania34,2280.51×
Virginia32,2470.67×
New Jersey30,7760.61×
Michigan29,1180.56×
South Carolina28,6470.96×
Tennessee28,0950.71×
Colorado26,6710.86×
Massachusetts25,6120.66×
Oklahoma25,1001.14×
Oregon23,2331.03×
Maryland22,2130.65×
Indiana22,0360.61×
Missouri20,6300.65×
Alabama18,3320.66×
Kentucky17,2920.7×
Minnesota16,8500.6×
Arkansas16,2551×
Nevada15,9010.83×
Connecticut15,3710.78×
Mississippi13,4820.83×
Wisconsin13,4710.45×
Utah13,1080.74×
Kansas10,2810.66×
Iowa9,7600.6×
Idaho9,5440.96×
West Virginia9,5401.04×
Alaska9,5202.25×
New Mexico8,9330.9×
Hawaii8,4160.99×
Montana8,2991.51×
South Dakota8,1921.79×
North Dakota7,9761.96×
New Hampshire7,8611.01×
Wyoming7,7172.63×
Nebraska7,6970.78×
Rhode Island7,5901.21×
Maine7,5861.07×
Vermont7,4662.15×
Delaware6,7981.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yucatán audience
BrandAffinityCategory
Kendra Scott11.77×Fashion & Accessoires
Nationality6×Politics & Society
Progressive rock4.62×Music & Radio
Minnesota2.82×Travel & Leisure
jordy nelson20.76×Sports
Homie17.09×Politics & Society
Panama3.58×Travel & Leisure
James Madison University11.85×Business & Career
Personality5.65×Business & Career
Kemper Amps22.8×Music & Radio
Israel1.66×Travel & Leisure
Hog Hunting2.54×Sports
TeachHUB2.88×Business & Career
Sears2.78×Shopping
Jordan Fisher5.56×Movies & TV
Buying and Selling Real Estate5.14×Home & Garden
Macha7.46×Food & Beverages
Isabela (province)7.36×
HomeSense2.82×Home & Garden
Spinal muscular atrophy4.7×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yucatán audience
TraitClusterScore
SpiritualityBALANCE1.33
Urban LifestyleOPEN1.33
ExtroversionTHRILL1.33
Risk AppetiteTHRILL1.18
Need for SecurityCONSERVATISM1.17
Social Media UsageJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Yucatán
CountryShare
Mexico50.1%
United States18.9%
Spain4.9%

See Yucatán audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Yucatán have in United States?

Yucatán has an estimated audience of 1,975,910 people in United States, concentrated in California and Texas.

What is the gender split and age of Yucatán fans?

45.9% of Yucatán fans are female, 54.1% are male, with an average age of 39.0 years.

Which brands do Yucatán fans like most?

Yucatán fans show strongest brand affinity for Kendra Scott (11.77×), Nationality (6×), and Progressive rock (4.62×) over the country average.

Where do Yucatán fans live in United States?

Yucatán fans in United States are most concentrated in California (reach 286,852), Texas (reach 252,666), and Florida (reach 160,945). These three regions account for the largest share of the active audience.

What other brands do Yucatán fans also like?

Beyond Yucatán itself, the audience over-indexes on Nationality (6×), Progressive rock (4.62×), Minnesota (2.82×), and jordy nelson (20.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yucatán. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.