Rascasse Audience Intelligence

Chichen Itza Audience in United States

A data profile of the people who buy, follow and care about Chichen Itza in United States — modelled from more than twelve digital signal sources. Chichen Itza has an estimated audience of 292,741 people in United States.

#111among POI in United States#5852among POI in United States#4100in Travel & Leisure

The average Chichen Itza fan in United States is 40.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Midea (company), Yucatán, Nazca, with strongest over-indexing on Midea (company) (420.99× the country average).

Demographically, the Chichen Itza audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Travelling, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chichen Itza fan in United States is balanced, around 40.7 years old, with strong Travelling tendencies and a notable affinity for Midea (company).

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chichen Itza profile in United States.

Audience size
293K
in United States
Gender
50.2%♀
49.8% male
Age
40.7
average years
Country rank
#48973
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chichen Itza fans

50.2% are female, 49.8% are male, average age 40.7.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Chichen Itza audience in United States
MetricValue
Female50.2%
Male49.8%
Average age40.7
Estimated audience size292,741
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Chichen Itza audience in United States
Age bracketShare%
16-1911%
20-2921%
30-3926%
40-4926%
50+16%
Fig. 04

Worldwide distribution

11.5%

of the worldwide Chichen Itza audience comes from United States.

Worldwide audience distribution share by country for Chichen Itza
CountryShare
Mexico22.1%
United States11.5%
Australia4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chichen Itza audience in United States is strongest.

Fig. 05

Top regions by affinity

Chichen Itza fans by region: top regions in United States
#RegionReachAffinity×
01California~60K1.77×
02Utah~4K1.68×
03Washington~8K1.43×
04Texas~40K1.39×
05Colorado~6K1.39×
06Idaho~2K1.34×
07Washington, District of Columbia~1K1.30×
08Nebraska~2K1.27×
09Oregon~4K1.26×
10Illinois~10K1.24×
11New Mexico~2K1.21×
12Arizona~7K1.14×
13Montana<1K1.14×
14Nevada~3K1.10×
15Virginia~8K1.09×
16Massachusetts~6K1.07×
17Florida~20K1.04×
18New York~20K1.03×
19Wisconsin~5K1.03×
20New Jersey~8K1.02×
21Kansas~2K1.02×
22Minnesota~4K1.01×
23Alaska<1K1.00×
24Connecticut~3K0.94×
25Indiana~5K0.93×
26Missouri~4K0.93×
27North Dakota<1K0.93×
28Iowa~2K0.92×
29Georgia~8K0.91×
30New Hampshire~1K0.91×
31Vermont<1K0.91×
32Pennsylvania~9K0.89×
33Hawaii~1K0.89×
34South Dakota<1K0.88×
35North Carolina~8K0.87×
36Michigan~7K0.87×
37Oklahoma~3K0.87×
38Rhode Island<1K0.86×
39Maryland~4K0.84×
40Maine<1K0.82×
41Kentucky~3K0.79×
42Arkansas~2K0.79×
43Ohio~7K0.78×
44Tennessee~4K0.76×
45South Carolina~3K0.72×
46Delaware<1K0.72×
47Louisiana~3K0.68×
48Alabama~3K0.67×
49West Virginia<1K0.66×
50Mississippi~1K0.57×
Fig. 06

Affinity by region

Affinity by region — Chichen Itza, United States
0.57×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chichen Itza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chichen Itza audience
#·InterestCategoryAffinity×
01Midea (company)Home & Garden420.99×
02NazcaTravel & Leisure172.53×
03Lara Croft and the Guardian of LightGames138.79×
04Great Pyramid of GizaTravel & Leisure51.68×
05YucatánTravel & Leisure48.41×
06Tomb Raider (1996 video game)Games42.28×
07Egyptian pyramidsTravel & Leisure33.04×
08Alicia VikanderMovies & TV25.35×
09Mérida, YucatánTravel & Leisure24.55×
10Isla MujeresTravel & Leisure23.46×
11KT TAPEHealth20.00×
12AeroméxicoTravel & Leisure18.66×
13TulumTravel & Leisure12.92×
14CleopatraPolitics & Society12.75×
15Playa del CarmenTravel & Leisure10.63×
16VolarisTravel & Leisure10.32×
17Riviera MayaTravel & Leisure8.29×
18Mexico CityTravel & Leisure5.63×
19Bad BunnyMusic & Radio3.96×
20Instant messagingInternet & Social Media2.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chichen Itza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chichen Itza audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.39×
MindfulnessBALANCE1.31×
Risk AppetiteTHRILL1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chichen Itza audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.99×
Pet OwnershipJOY1.01×
SustainabilityBALANCE1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chichen Itza have in United States?

Chichen Itza has an estimated audience of 292,741 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chichen Itza fans?

50.2% of Chichen Itza fans are female, 49.8% are male, with an average age of 40.7 years.

03

Which brands do Chichen Itza fans like most?

Chichen Itza fans show strongest brand affinity for Midea (company) (420.99×), Yucatán (48.41×), and Nazca (172.53×) over the country average.

04

Where do Chichen Itza fans live in United States?

Chichen Itza fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Chichen Itza fans also like?

Beyond Chichen Itza itself, the audience over-indexes on Yucatán (48.41×), Nazca (172.53×), Great Pyramid of Giza (51.68×), and Alicia Vikander (25.35×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Chichen Itza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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