Chichen Itza Audience in United States

Chichen Itza logo

Chichen Itza has an estimated audience of 292,741 people in United States. 50.2% are female, 49.8% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Midea (company), Yucatán, Nazca, Great Pyramid of Giza, Alicia Vikander.

The average Chichen Itza fan in United States is 40.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Midea (company), Yucatán, Nazca, with strongest over-indexing on Midea (company) (420.99× the country average). Demographically, the Chichen Itza audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Chichen Itza fans

Demographic split for Chichen Itza audience in United States
MetricValue
Female50.2%
Male49.8%
Average age40.7
Estimated audience size292,741

Audience persona

The typical Chichen Itza fan in United States is balanced, around 40.7 years old, with strong Travelling tendencies and a notable affinity for Midea (company).

Top regions in United States

Top regions ranked by reach for Chichen Itza in United States
RegionReachAffinity
California56,3881.75×
Texas37,1671.48×
Florida22,5671.14×
New York18,6491.14×
Illinois12,8111.31×
Washington9,2181.57×
Georgia8,5040.94×
Pennsylvania8,1060.82×
New Jersey7,9071.06×
North Carolina7,5460.86×
Virginia7,4801.05×
Arizona7,0401.18×
Ohio6,8930.76×
Colorado6,8801.49×
Michigan6,5960.86×
Massachusetts6,4251.11×
Indiana4,7780.89×
Tennessee4,7410.81×
Utah4,6931.79×
Missouri4,5110.96×
Wisconsin4,4251×
Maryland4,3970.87×
Oregon4,3721.3×
Minnesota4,3281.03×
Nevada3,3681.19×
South Carolina2,9570.67×
Oklahoma2,8060.86×
Kentucky2,7290.74×
Alabama2,5820.63×
Connecticut2,5750.88×
Louisiana2,5580.68×
Kansas2,2950.99×
Iowa2,1420.89×
Idaho1,9891.36×
Arkansas1,8930.79×
New Mexico1,8211.24×
Nebraska1,4801.01×
Washington, District of Columbia1,2831.46×
Mississippi1,2090.5×
Hawaii1,0910.87×
New Hampshire9910.86×
Montana8881.09×
Maine8140.78×
Rhode Island7920.85×
West Virginia7640.56×
Alaska5860.94×
South Dakota5180.77×
North Dakota4980.83×
Delaware4740.59×
Vermont4390.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chichen Itza audience
BrandAffinityCategory
Midea (company)420.99×Home & Garden
Yucatán48.41×Travel & Leisure
Nazca172.53×Travel & Leisure
Great Pyramid of Giza51.68×Travel & Leisure
Alicia Vikander25.35×Movies & TV
Egyptian pyramids33.04×Travel & Leisure
Tomb Raider (1996 video game)42.28×Games
Aeroméxico18.66×Travel & Leisure
Playa del Carmen10.63×Travel & Leisure
Lara Croft and the Guardian of Light138.79×Games
Cleopatra12.75×Politics & Society
Volaris10.32×Travel & Leisure
Tulum12.92×Travel & Leisure
Isla Mujeres23.46×Travel & Leisure
Mexico City5.63×Travel & Leisure
Riviera Maya8.29×Travel & Leisure
Mérida, Yucatán24.55×Travel & Leisure
KT TAPE20×Health
Bad Bunny3.96×Music & Radio
Instant messaging2.54×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chichen Itza audience
TraitClusterScore
TravellingTHRILL2.16
SustainabilityBALANCE1.52
MindfulnessBALANCE1.42
Design AffinityPREMIUM1.42
Urban LifestyleOPEN1.4
IndulgenceJOY1.4

Worldwide distribution

Worldwide audience distribution share by country for Chichen Itza
CountryShare
Mexico22.4%
United States11.7%
China4.9%

See Chichen Itza audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Chichen Itza have in United States?

Chichen Itza has an estimated audience of 292,741 people in United States, concentrated in California and Texas.

What is the gender split and age of Chichen Itza fans?

50.2% of Chichen Itza fans are female, 49.8% are male, with an average age of 40.7 years.

Which brands do Chichen Itza fans like most?

Chichen Itza fans show strongest brand affinity for Midea (company) (420.99×), Yucatán (48.41×), and Nazca (172.53×) over the country average.

Where do Chichen Itza fans live in United States?

Chichen Itza fans in United States are most concentrated in California (reach 56,388), Texas (reach 37,167), and Florida (reach 22,567). These three regions account for the largest share of the active audience.

What other brands do Chichen Itza fans also like?

Beyond Chichen Itza itself, the audience over-indexes on Yucatán (48.41×), Nazca (172.53×), Great Pyramid of Giza (51.68×), and Alicia Vikander (25.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chichen Itza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.