Isla Mujeres Audience in United States

Isla Mujeres has an estimated audience of 852,775 people in United States. 57.6% are female, 42.4% are male, average age 41.9. Top regions: Texas, California, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Isla Mujeres fan in United States is 41.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Isla Mujeres audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Isla Mujeres fans

Demographic split for Isla Mujeres audience in United States
MetricValue
Female57.6%
Male42.4%
Average age41.9
Estimated audience size852,775

Audience persona

The typical Isla Mujeres fan in United States is more female, around 41.9 years old, with strong Travelling tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Isla Mujeres in United States
RegionReachAffinity
Texas140,9481.92×
California101,1061.08×
Florida45,2130.78×
New York40,9710.86×
Illinois35,2161.24×
Colorado25,9961.93×
Minnesota24,1351.98×
Washington22,5741.32×
Georgia21,9630.84×
Pennsylvania21,2550.74×
Michigan20,1520.9×
North Carolina19,6520.77×
New Jersey18,6210.86×
Missouri18,5061.35×
Ohio17,6960.67×
Virginia16,6210.8×
Wisconsin16,1281.26×
Arizona16,0430.92×
Massachusetts14,2030.85×
Louisiana13,8201.26×
Oregon13,0561.34×
Tennessee12,7950.75×
Indiana12,5940.81×
Oklahoma12,5651.33×
Maryland11,7950.8×
Iowa11,4451.63×
Kansas8,7561.3×
South Carolina8,5580.67×
Utah7,5040.98×
Nevada7,0320.85×
Alabama6,9900.59×
Kentucky6,6780.62×
Arkansas6,5080.93×
Nebraska5,9161.38×
Connecticut5,7750.68×
Idaho5,5421.3×
Mississippi4,4890.64×
New Mexico4,2951×
Montana2,9241.24×
Washington, District of Columbia2,6801.05×
New Hampshire2,4340.72×
North Dakota2,4041.37×
South Dakota2,3681.2×
Maine2,1620.71×
Rhode Island1,8450.68×
Hawaii1,8180.5×
Delaware1,7970.76×
West Virginia1,6060.4×
Alaska1,3990.77×
Vermont1,2140.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Isla Mujeres audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Playa del Carmen11.42×Travel & Leisure
Planet Fitness3.43×Sports
Diaper bag5.31×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
MSN2.62×News
Chichen Itza37.76×Travel & Leisure
Volaris8.49×Travel & Leisure
Mexico2.73×Travel & Leisure
Las Vegas2.8×Travel & Leisure
Bachelor of Business Administration21.39×Business & Career
Livemusic2.96×Music & Radio
Angelique Boyer13.86×Movies & TV
Cultural tourism20×Travel & Leisure
southwest airlines2.86×Travel & Leisure
Take-out2.45×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Isla Mujeres audience
TraitClusterScore
TravellingTHRILL2.31
IndulgenceJOY1.71
Design AffinityPREMIUM1.51
Family OrientationCONSERVATISM1.4
SustainabilityBALANCE1.35
Luxury OrientationPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Isla Mujeres
CountryShare
Mexico32.0%
United States31.6%
Colombia6.2%

See Isla Mujeres audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Isla Mujeres have in United States?

Isla Mujeres has an estimated audience of 852,775 people in United States, concentrated in Texas and California.

What is the gender split and age of Isla Mujeres fans?

57.6% of Isla Mujeres fans are female, 42.4% are male, with an average age of 41.9 years.

Which brands do Isla Mujeres fans like most?

Isla Mujeres fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Isla Mujeres fans live in United States?

Isla Mujeres fans in United States are most concentrated in Texas (reach 140,948), California (reach 101,106), and Florida (reach 45,213). These three regions account for the largest share of the active audience.

What other brands do Isla Mujeres fans also like?

Beyond Isla Mujeres itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Isla Mujeres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.