Rascasse Audience Intelligence

Isla Mujeres Audience in United States

A data profile of the people who buy, follow and care about Isla Mujeres in United States — modelled from more than twelve digital signal sources. Isla Mujeres has an estimated audience of 852,775 people in United States.

#36among Island in United States#2457among POI in United States#1994in Travel & Leisure

The average Isla Mujeres fan in United States is 41.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Playa del Carmen, Lanzarote, Planet Fitness, with strongest over-indexing on Playa del Carmen (8.37× the country average).

Demographically, the Isla Mujeres audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Travelling, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Isla Mujeres fan in United States is more female, around 41.9 years old, with strong Travelling tendencies and a notable affinity for Playa del Carmen.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Isla Mujeres profile in United States.

Audience size
853K
in United States
Gender
57.6%♀
42.4% male
Age
41.9
average years
Country rank
#26325
POI in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Isla Mujeres fans

57.6% are female, 42.4% are male, average age 41.9.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Isla Mujeres audience in United States
MetricValue
Female57.6%
Male42.4%
Average age41.9
Estimated audience size852,775
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Isla Mujeres audience in United States
Age bracketShare%
16-1911%
20-2918%
30-3923%
40-4927%
50+21%
Fig. 04

Worldwide distribution

31.5%

of the worldwide Isla Mujeres audience comes from United States.

Worldwide audience distribution share by country for Isla Mujeres
CountryShare
Mexico32.0%
United States31.5%
Colombia6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Isla Mujeres audience in United States is strongest.

Fig. 05

Top regions by affinity

Isla Mujeres fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~20K1.92×
02Texas~100K1.83×
03Colorado~20K1.80×
04Iowa~10K1.63×
05North Dakota~3K1.45×
06Nebraska~6K1.43×
07Kansas~9K1.36×
08Missouri~20K1.32×
09Oklahoma~10K1.32×
10South Dakota~3K1.28×
11Oregon~10K1.27×
12Idaho~5K1.26×
13Wisconsin~20K1.25×
14Montana~3K1.24×
15Washington~20K1.23×
16Louisiana~10K1.23×
17Illinois~30K1.20×
18Washington, District of Columbia~3K1.04×
19California~100K1.03×
20New Mexico~4K1.01×
21Utah~8K1.00×
22Arkansas~7K0.95×
23Arizona~20K0.91×
24Michigan~20K0.89×
25Vermont~1K0.87×
26Nevada~7K0.86×
27Alaska~2K0.85×
28New Jersey~20K0.84×
29Maryland~10K0.84×
30New York~40K0.83×
31Massachusetts~10K0.83×
32Indiana~10K0.82×
33Delaware~2K0.81×
34Georgia~20K0.80×
35New Hampshire~3K0.80×
36Virginia~20K0.78×
37Florida~40K0.77×
38Maine~2K0.77×
39North Carolina~20K0.76×
40Tennessee~10K0.75×
41Rhode Island~2K0.74×
42Pennsylvania~20K0.73×
43Connecticut~6K0.70×
44Mississippi~5K0.70×
45South Carolina~9K0.69×
46Ohio~20K0.67×
47Kentucky~7K0.66×
48Alabama~7K0.61×
49Hawaii~2K0.58×
50West Virginia~2K0.55×
Fig. 06

Affinity by region

Affinity by region — Isla Mujeres, United States
0.55×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Isla Mujeres audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Isla Mujeres audience
#·InterestCategoryAffinity×
01LanzaroteTravel & Leisure44.10×
02Chichen ItzaTravel & Leisure23.46×
03Cultural tourismTravel & Leisure20.00×
04Safari lodgeTravel & Leisure17.43×
05EasyJetTravel & Leisure16.63×
06RyanairTravel & Leisure14.17×
07Playa del CarmenTravel & Leisure8.37×
08Eiza GonzálezMovies & TV7.67×
09VolarisTravel & Leisure6.11×
10Anne HathawayMovies & TV3.97×
11Diaper bagKids & Family2.95×
12FedExBusiness & Career2.41×
13Planet FitnessSports2.21×
14Las VegasTravel & Leisure2.20×
15MexicoTravel & Leisure2.18×
16Mortgage loansBusiness & Career1.98×
17BeachesTravel & Leisure1.67×
18PinterestInternet & Social Media1.62×
19AirbnbTravel & Leisure1.62×
20BarbecueFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Isla Mujeres audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Isla Mujeres audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.12×
IndulgenceJOY1.98×
Family OrientationCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Isla Mujeres audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
Early Adopter MentalityPOWER0.85×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Isla Mujeres have in United States?

Isla Mujeres has an estimated audience of 852,775 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Isla Mujeres fans?

57.6% of Isla Mujeres fans are female, 42.4% are male, with an average age of 41.9 years.

03

Which brands do Isla Mujeres fans like most?

Isla Mujeres fans show strongest brand affinity for Playa del Carmen (8.37×), Lanzarote (44.1×), and Planet Fitness (2.21×) over the country average.

04

Where do Isla Mujeres fans live in United States?

Isla Mujeres fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Isla Mujeres fans also like?

Beyond Isla Mujeres itself, the audience over-indexes on Lanzarote (44.1×), Planet Fitness (2.21×), Cultural tourism (20×), and Ryanair (14.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Island audiences in United States

See Isla Mujeres audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Isla Mujeres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →