Safari lodge Audience in United States
Safari lodge has an estimated audience of 621,098 people in United States. 46.6% are female, 53.4% are male, average age 42.2. Top regions: Texas, California, New York. Top brand affinities: Ski mountaineering, Big five game, Jenna Ortega, Node.js, Superman.
The average Safari lodge fan in United States is 42.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Ski mountaineering, Big five game, Jenna Ortega, with strongest over-indexing on Ski mountaineering (23.42× the country average). Demographically, the Safari lodge audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type
Demographics of Safari lodge fans
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 42.2 |
| Estimated audience size | 621,098 |
Audience persona
The typical Safari lodge fan in United States is balanced, around 42.2 years old, with strong Travelling tendencies and a notable affinity for Ski mountaineering.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 60,908 | 1.14× |
| California | 40,984 | 0.6× |
| New York | 36,022 | 1.04× |
| Florida | 24,446 | 0.58× |
| Illinois | 13,080 | 0.63× |
| North Carolina | 11,687 | 0.63× |
| Maryland | 9,301 | 0.87× |
| Virginia | 8,590 | 0.57× |
| Georgia | 8,280 | 0.43× |
| Pennsylvania | 7,894 | 0.38× |
| Washington | 7,107 | 0.57× |
| Alaska | 7,052 | 5.31× |
| Massachusetts | 6,309 | 0.52× |
| New Jersey | 6,270 | 0.4× |
| Colorado | 6,142 | 0.63× |
| Michigan | 5,794 | 0.36× |
| Louisiana | 5,233 | 0.65× |
| Ohio | 4,989 | 0.26× |
| Tennessee | 4,950 | 0.4× |
| Oregon | 4,861 | 0.68× |
| Mississippi | 4,708 | 0.92× |
| Kentucky | 4,697 | 0.6× |
| Minnesota | 4,659 | 0.52× |
| Arkansas | 4,531 | 0.89× |
| Washington, District of Columbia | 4,499 | 2.41× |
| Arizona | 4,493 | 0.35× |
| Wisconsin | 4,391 | 0.47× |
| South Carolina | 4,300 | 0.46× |
| Indiana | 4,190 | 0.37× |
| Connecticut | 4,175 | 0.67× |
| Oklahoma | 4,091 | 0.59× |
| New Hampshire | 4,003 | 1.64× |
| Alabama | 3,897 | 0.45× |
| West Virginia | 3,887 | 1.34× |
| Missouri | 3,768 | 0.38× |
| Hawaii | 3,715 | 1.39× |
| Kansas | 3,590 | 0.73× |
| Idaho | 3,589 | 1.15× |
| Iowa | 3,408 | 0.67× |
| Montana | 3,381 | 1.96× |
| Nevada | 3,369 | 0.56× |
| South Dakota | 3,338 | 2.32× |
| Utah | 3,306 | 0.59× |
| North Dakota | 3,250 | 2.55× |
| Nebraska | 3,136 | 1.01× |
| New Mexico | 3,120 | 1× |
| Rhode Island | 3,093 | 1.56× |
| Maine | 3,091 | 1.39× |
| Vermont | 3,042 | 2.79× |
| Delaware | 2,769 | 1.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ski mountaineering | 23.42× | Sports |
| Big five game | 90.5× | Pets & Animals |
| Jenna Ortega | 12.27× | Movies & TV |
| Node.js | 15.61× | Technology & Electronics |
| Superman | 4.3× | Movies & TV |
| Equine therapy | 20× | Health |
| Wildlife Safari | 52× | Travel & Leisure |
| Pig farming | 15.33× | Politics & Society |
| Ski touring | 18.14× | Sports |
| Kruger National Park | 41.36× | Travel & Leisure |
| UEFA Europa League | 13.82× | Sports |
| Documentary photography | 12.99× | Technology & Electronics |
| Bodrum | 24.85× | Travel & Leisure |
| Maasai Mara | 69.52× | Travel & Leisure |
| Namibia | 18.62× | Travel & Leisure |
| TikTok | 3.39× | Internet & Social Media |
| Afrobeat | 7.06× | Music & Radio |
| Manchester United F.C. | 7.95× | Sports |
| Sport climbing | 13.07× | Sports |
| Spirit Airlines | 8.99× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 7.17 |
| Quality Awareness | PREMIUM | 6.43 |
| Design Affinity | PREMIUM | 3.92 |
| Luxury Orientation | PREMIUM | 3.48 |
| Pet Ownership | JOY | 3.22 |
| Community Orientation | OPEN | 2.62 |
Worldwide distribution
| Country | Share |
|---|---|
| South Africa | 20.1% |
| United States | 9.4% |
| Zambia | 6.7% |
See Safari lodge audiences in other countries
More Travel type audiences in United States
- Hotels (84,111,201)
- Camping (74,150,658)
- Beaches (61,204,740)
- Theme parks (49,060,589)
- Cruises (40,983,177)
Frequently asked questions
How many fans does Safari lodge have in United States?
Safari lodge has an estimated audience of 621,098 people in United States, concentrated in Texas and California.
What is the gender split and age of Safari lodge fans?
46.6% of Safari lodge fans are female, 53.4% are male, with an average age of 42.2 years.
Which brands do Safari lodge fans like most?
Safari lodge fans show strongest brand affinity for Ski mountaineering (23.42×), Big five game (90.5×), and Jenna Ortega (12.27×) over the country average.
Where do Safari lodge fans live in United States?
Safari lodge fans in United States are most concentrated in Texas (reach 60,908), California (reach 40,984), and New York (reach 36,022). These three regions account for the largest share of the active audience.
What other brands do Safari lodge fans also like?
Beyond Safari lodge itself, the audience over-indexes on Big five game (90.5×), Jenna Ortega (12.27×), Node.js (15.61×), and Superman (4.3×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Safari lodge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.