Rascasse Audience Intelligence

Safari lodge Audience in United States

A data profile of the people who buy, follow and care about Safari lodge in United States — modelled from more than twelve digital signal sources. Safari lodge has an estimated audience of 621,098 people in United States.

#58among Travel type in United States#320among Touchpoint in United States#2511in Travel & Leisure

The average Safari lodge fan in United States is 42.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Ski mountaineering, Big five game, Jenna Ortega, with strongest over-indexing on Ski mountaineering (23.42× the country average).

Demographically, the Safari lodge audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Travelling, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Safari lodge fan in United States is balanced, around 42.2 years old, with strong Travelling tendencies and a notable affinity for Ski mountaineering.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Safari lodge profile in United States.

Audience size
621K
in United States
Gender
46.6%♀
53.4% male
Age
42.2
average years
Country rank
#32138
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+269%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Safari lodge fans

46.6% are female, 53.4% are male, average age 42.2.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for Safari lodge audience in United States
MetricValue
Female46.6%
Male53.4%
Average age42.2
Estimated audience size621,098
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Safari lodge audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3918%
40-4921%
50+29%
Fig. 04

Worldwide distribution

9.4%

of the worldwide Safari lodge audience comes from United States.

Worldwide audience distribution share by country for Safari lodge
CountryShare
South Africa20.1%
United States9.4%
Zambia6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Safari lodge audience in United States is strongest.

Fig. 05

Top regions by affinity

Safari lodge fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~5K3.41×
02Wyoming~2K1.82×
03Kansas~7K1.48×
04Washington, District of Columbia~2K1.33×
05North Dakota~2K1.18×
06New Hampshire~3K1.16×
07South Dakota~2K1.16×
08Montana~2K1.11×
09Delaware~2K1.07×
10Rhode Island~2K1.05×
11Hawaii~3K1.04×
12Maine~2K1.03×
13New York~40K1.02×
14West Virginia~3K1.02×
15New Mexico~3K0.99×
16Idaho~3K0.99×
17Mississippi~5K0.97×
18Nebraska~3K0.96×
19Connecticut~6K0.95×
20Arkansas~5K0.94×
21New Jersey~10K0.91×
22Colorado~9K0.91×
23Kentucky~7K0.91×
24Iowa~5K0.91×
25Maryland~10K0.90×
26Oklahoma~6K0.90×
27Louisiana~7K0.89×
28Utah~5K0.89×
29Texas~50K0.88×
30Nevada~5K0.88×
31South Carolina~8K0.87×
32Alabama~8K0.87×
33Oregon~6K0.87×
34Missouri~8K0.84×
35Wisconsin~8K0.84×
36Tennessee~10K0.83×
37Indiana~9K0.83×
38Minnesota~7K0.83×
39North Carolina~20K0.82×
40Arizona~10K0.81×
41Washington~10K0.81×
42Virginia~10K0.80×
43Massachusetts~10K0.80×
44Illinois~20K0.79×
45Georgia~10K0.77×
46Michigan~10K0.77×
47California~50K0.76×
48Florida~30K0.76×
49Ohio~10K0.76×
50Pennsylvania~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Safari lodge, United States
0.75×1.00×3.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Safari lodge audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Safari lodge audience
#·InterestCategoryAffinity×
01Big five gamePets & Animals90.50×
02Maasai MaraTravel & Leisure69.52×
03Wildlife SafariTravel & Leisure52.00×
04Kruger National ParkTravel & Leisure41.36×
05BodrumTravel & Leisure24.85×
06Ski mountaineeringSports23.42×
07Equine therapyHealth20.00×
08NamibiaTravel & Leisure18.62×
09Ski touringSports18.14×
10Node.jsTechnology & Electronics15.61×
11Pig farmingPolitics & Society15.33×
12UEFA Europa LeagueSports13.82×
13Sport climbingSports13.07×
14Documentary photographyTechnology & Electronics12.99×
15Jenna OrtegaMovies & TV12.27×
16Spirit AirlinesTravel & Leisure8.99×
17AfrobeatMusic & Radio7.06×
18SupermanMovies & TV4.30×
19FIFA World CupSports3.72×
20TikTokInternet & Social Media3.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Safari lodge audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Safari lodge audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL4.49×
Risk AppetiteTHRILL3.36×
PatriotismCONSERVATISM2.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Safari lodge audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.87×
ExtroversionTHRILL0.95×
Family OrientationCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Safari lodge have in United States?

Safari lodge has an estimated audience of 621,098 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Safari lodge fans?

46.6% of Safari lodge fans are female, 53.4% are male, with an average age of 42.2 years.

03

Which brands do Safari lodge fans like most?

Safari lodge fans show strongest brand affinity for Ski mountaineering (23.42×), Big five game (90.5×), and Jenna Ortega (12.27×) over the country average.

04

Where do Safari lodge fans live in United States?

Safari lodge fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Safari lodge fans also like?

Beyond Safari lodge itself, the audience over-indexes on Big five game (90.5×), Jenna Ortega (12.27×), Node.js (15.61×), and Superman (4.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Safari lodge audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Safari lodge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →