Rascasse Audience Intelligence

Wildlife Safari Audience in United States

A data profile of the people who buy, follow and care about Wildlife Safari in United States — modelled from more than twelve digital signal sources. Wildlife Safari has an estimated audience of 725,891 people in United States.

#25among Theme park in United States#2804among POI in United States#2253in Travel & Leisure

The average Wildlife Safari fan in United States is 41.7 years old, balanced, and lives primarily in Oregon.

The audience is concentrated in Oregon, California, Washington.

Top brand affinities include Sustainable energy, Safari lodge, Renewable energy, with strongest over-indexing on Sustainable energy (9.13× the country average).

Demographically, the Wildlife Safari audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Sustainability, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wildlife Safari fan in United States is balanced, around 41.7 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wildlife Safari profile in United States.

Audience size
726K
in United States
Gender
49.0%♀
51.0% male
Age
41.7
average years
Country rank
#29245
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wildlife Safari fans

49.0% are female, 51.0% are male, average age 41.7.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Wildlife Safari audience in United States
MetricValue
Female49.0%
Male51.0%
Average age41.7
Estimated audience size725,891
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Wildlife Safari audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3917%
40-4918%
50+31%
Fig. 04

Worldwide distribution

17.9%

of the worldwide Wildlife Safari audience comes from United States.

Worldwide audience distribution share by country for Wildlife Safari
CountryShare
United States17.9%
United Kingdom12.3%
India10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wildlife Safari audience in United States is strongest.

Fig. 05

Top regions by affinity

Wildlife Safari fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~300K37.11×
02Nebraska~10K2.74×
03Washington~20K1.55×
04Vermont~1K0.86×
05Alaska~1K0.84×
06North Dakota~1K0.84×
07West Virginia~3K0.83×
08Maine~2K0.83×
09Rhode Island~2K0.83×
10Delaware~2K0.83×
11South Dakota~1K0.83×
12Washington, District of Columbia~2K0.81×
13New Hampshire~2K0.80×
14Montana~2K0.77×
15Hawaii~2K0.74×
16Kansas~4K0.73×
17Idaho~3K0.73×
18Mississippi~4K0.70×
19New Mexico~2K0.67×
20Arkansas~4K0.65×
21Kentucky~6K0.61×
22Oklahoma~5K0.61×
23Connecticut~4K0.60×
24Utah~4K0.59×
25Iowa~3K0.58×
26Massachusetts~8K0.57×
27Maryland~7K0.57×
28Alabama~6K0.57×
29Tennessee~8K0.55×
30Minnesota~6K0.55×
31Wisconsin~6K0.54×
32Louisiana~5K0.54×
33Nevada~4K0.53×
34Georgia~10K0.50×
35Michigan~9K0.49×
36Indiana~6K0.49×
37South Carolina~5K0.49×
38Missouri~6K0.48×
39New Jersey~9K0.47×
40Colorado~5K0.47×
41North Carolina~10K0.46×
42Virginia~8K0.45×
43Pennsylvania~10K0.41×
44Arizona~6K0.41×
45Illinois~9K0.38×
46Ohio~8K0.37×
47California~30K0.35×
48Texas~20K0.30×
49New York~10K0.29×
50Florida~10K0.27×
Fig. 06

Affinity by region

Affinity by region — Wildlife Safari, United States
0.27×1.00×37.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wildlife Safari audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wildlife Safari audience
#·InterestCategoryAffinity×
01African SafariTravel & Leisure87.44×
02Safari lodgeTravel & Leisure52.00×
03Big five gamePets & Animals33.21×
04Shangri-LaTravel & Leisure20.00×
05Al JazeeraMovies & TV20.00×
06Mohamed SalahSports20.00×
07GorillaPets & Animals17.60×
08International educationBusiness & Career11.95×
09SafariTravel & Leisure11.67×
10Sustainable energyHome & Garden9.13×
11Renewable energyBusiness & Career6.80×
12First class travelTravel & Leisure5.55×
13Weather forecastingHome & Garden4.68×
14Wildlife photographyTechnology & Electronics4.35×
15Mortgage loansBusiness & Career4.20×
16FedExBusiness & Career4.08×
17Solar energyHome & Garden3.51×
18Vehicle insuranceCars & Mobility3.49×
19Planet FitnessSports2.52×
20PinterestInternet & Social Media2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wildlife Safari audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wildlife Safari audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.78×
Community OrientationOPEN2.67×
Family OrientationCONSERVATISM2.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wildlife Safari audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.81×
Early Adopter MentalityPOWER0.85×
IndulgenceJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wildlife Safari have in United States?

Wildlife Safari has an estimated audience of 725,891 people in United States, concentrated in Oregon and California.

02

What is the gender split and age of Wildlife Safari fans?

49.0% of Wildlife Safari fans are female, 51.0% are male, with an average age of 41.7 years.

03

Which brands do Wildlife Safari fans like most?

Wildlife Safari fans show strongest brand affinity for Sustainable energy (9.13×), Safari lodge (52×), and Renewable energy (6.8×) over the country average.

04

Where do Wildlife Safari fans live in United States?

Wildlife Safari fans in United States are most concentrated in Oregon (reach ~300K), California (reach ~30K), and Washington (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Wildlife Safari fans also like?

Beyond Wildlife Safari itself, the audience over-indexes on Safari lodge (52×), Renewable energy (6.8×), Mortgage loans (4.2×), and Safari (11.67×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Wildlife Safari audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wildlife Safari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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