Wildlife Safari Audience in United States

Wildlife Safari has an estimated audience of 725,891 people in United States. 49.0% are female, 51.0% are male, average age 41.7. Top regions: Oregon, California, Washington. Top brand affinities: Safari lodge, Planet Fitness, Gorilla, Diaper bag, Nairobi.

The average Wildlife Safari fan in United States is 41.7 years old, balanced, and lives primarily in Oregon. The audience is concentrated in Oregon, California, Washington. Top brand affinities include Safari lodge, Planet Fitness, Gorilla, with strongest over-indexing on Safari lodge (49.74× the country average). Demographically, the Wildlife Safari audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

Demographics of Wildlife Safari fans

Demographic split for Wildlife Safari audience in United States
MetricValue
Female49.0%
Male51.0%
Average age41.7
Estimated audience size725,891

Audience persona

The typical Wildlife Safari fan in United States is balanced, around 41.7 years old, with strong Pet Ownership tendencies and a notable affinity for Safari lodge.

Top regions in United States

Top regions ranked by reach for Wildlife Safari in United States
RegionReachAffinity
Oregon306,20736.8×
California26,5710.33×
Washington24,2021.66×
Texas17,0500.27×
Nebraska11,5323.17×
Georgia11,4500.51×
Florida9,5240.19×
Ohio4,9550.22×
Michigan4,5920.24×
Kansas4,2420.74×
Missouri3,4720.3×
New York3,0230.07×
Arizona2,6530.18×
Louisiana2,3660.25×
South Carolina2,2990.21×
Illinois2,1300.09×
Pennsylvania1,8310.07×
Idaho1,7910.49×
Nevada1,7800.25×
Virginia1,7130.1×
Iowa1,6510.28×
Indiana1,6080.12×
Colorado1,5600.14×
North Carolina1,3970.06×
New Mexico1,3970.38×
Alabama1,1730.12×
Wisconsin1,1600.11×
Tennessee1,1440.08×
New Jersey1,1260.06×
Oklahoma1,1110.14×
Kentucky1,0930.12×
Minnesota9500.09×
Utah9410.14×
Maryland8860.07×
Arkansas8600.14×
Mississippi8290.14×
Massachusetts7270.05×
Montana6450.32×
Wyoming6000.56×
Hawaii5790.19×
Connecticut5520.08×
West Virginia3420.1×
Alaska3420.22×
South Dakota3180.19×
North Dakota3100.21×
New Hampshire2820.1×
Rhode Island2720.12×
Maine2720.1×
Vermont2680.21×
Delaware2440.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wildlife Safari audience
BrandAffinityCategory
Safari lodge49.74×Travel & Leisure
Planet Fitness4.08×Sports
Gorilla18.17×Pets & Animals
Diaper bag5.4×Kids & Family
Nairobi19.69×Travel & Leisure
Kia Sportage15.48×Cars & Mobility
Big five game32.63×Pets & Animals
Shangri-La20×Travel & Leisure
Bass guitar3.45×Music & Radio
Al Jazeera20×Movies & TV
Mohamed Salah20×Sports
Safari7.69×Travel & Leisure
Khabib Nurmagomedov15.12×Sports
Golf Channel3.65×Sports
Primeira Liga16.59×Sports
PSV Eindhoven20×Sports
Hobby Lobby2.12×Home & Garden
African Safari61.41×Travel & Leisure
Cultural tourism20×Travel & Leisure
Metaphysics3.06×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wildlife Safari audience
TraitClusterScore
Pet OwnershipJOY2.36
Community OrientationOPEN2.31
TravellingTHRILL2.22
LGBTQ+ IdentityOPEN1.76
SustainabilityBALANCE1.57
Quality AwarenessPREMIUM1.51

Worldwide distribution

Worldwide audience distribution share by country for Wildlife Safari
CountryShare
United States17.9%
United Kingdom12.3%
India10.8%

See Wildlife Safari audiences in other countries

More Theme park audiences in United States

Frequently asked questions

How many fans does Wildlife Safari have in United States?

Wildlife Safari has an estimated audience of 725,891 people in United States, concentrated in Oregon and California.

What is the gender split and age of Wildlife Safari fans?

49.0% of Wildlife Safari fans are female, 51.0% are male, with an average age of 41.7 years.

Which brands do Wildlife Safari fans like most?

Wildlife Safari fans show strongest brand affinity for Safari lodge (49.74×), Planet Fitness (4.08×), and Gorilla (18.17×) over the country average.

Where do Wildlife Safari fans live in United States?

Wildlife Safari fans in United States are most concentrated in Oregon (reach 306,207), California (reach 26,571), and Washington (reach 24,202). These three regions account for the largest share of the active audience.

What other brands do Wildlife Safari fans also like?

Beyond Wildlife Safari itself, the audience over-indexes on Planet Fitness (4.08×), Gorilla (18.17×), Diaper bag (5.4×), and Nairobi (19.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wildlife Safari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.