Wildlife Safari Audience in Germany

Wildlife Safari logo

Wildlife Safari has an estimated audience of 370,501 people in Germany. 46.1% are female, 53.9% are male, average age 45.5. Top regions: Thüringen, Bayern, Nordrhein-Westfalen. Top brand affinities: Wolverine (comics), Medieval fantasy, Dog breed, Progressive rock, Nurse education.

The average Wildlife Safari fan in Germany is 45.5 years old, balanced, and lives primarily in Thüringen. The audience is concentrated in Thüringen, Bayern, Nordrhein-Westfalen. Top brand affinities include Wolverine (comics), Medieval fantasy, Dog breed, with strongest over-indexing on Wolverine (comics) (19.5× the country average). Demographically, the Wildlife Safari audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

Demographics of Wildlife Safari fans

Demographic split for Wildlife Safari audience in Germany
MetricValue
Female46.1%
Male53.9%
Average age45.5
Estimated audience size370,501

Audience persona

The typical Wildlife Safari fan in Germany is balanced, around 45.5 years old, with strong Quality Awareness tendencies and a notable affinity for Wolverine (comics).

Top regions in Germany

Top regions ranked by reach for Wildlife Safari in Germany
RegionReachAffinity
Thüringen16,2421.72×
Bayern16,0100.27×
Nordrhein-Westfalen15,5740.19×
Sachsen-Anhalt15,4521.61×
Rheinland-Pfalz15,0910.81×
Mecklenburg-Vorpommern14,5342.05×
Baden-Württemberg13,9010.27×
Niedersachsen13,8270.38×
Saarland13,7913.03×
Sachsen13,1310.72×
Schleswig-Holstein13,1300.99×
Hessen10,3640.37×
Berlin9,2520.56×
Hamburg8,5051.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wildlife Safari audience
BrandAffinityCategory
Wolverine (comics)19.5×Literature
Medieval fantasy33.31×Literature
Dog breed2.26×Pets & Animals
Progressive rock2.8×Music & Radio
Nurse education4.02×Kids & Family
Oliver Kahn5.57×Sports
Artistic inspiration1.82×Arts & Culture
Unique Gifts1.91×Shopping
Natural rubber3.18×Cars & Mobility
Magazine (band)6.29×Music & Radio
Hauser & Wirth10.45×Arts & Culture
Captain Fantastic (film)9.86×Movies & TV
CAC 401.57×Business & Career
Collectable1.68×Kids & Family
Birthday Gifts1.76×Kids & Family
Stradivarius1.67×Shopping
Corona (band)2.51×Music & Radio
Kotka20×Travel & Leisure
Urban horticulture1.55×Home & Garden
Ermita15.76×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wildlife Safari audience
TraitClusterScore
Quality AwarenessPREMIUM2.62
TravellingTHRILL2.53
Pet OwnershipJOY2.27
SustainabilityBALANCE2.21
DIY MentalityTHRILL1.98
Sports ActivityPOWER1.96

Worldwide distribution

Worldwide audience distribution share by country for Wildlife Safari
CountryShare
United States17.9%
United Kingdom12.3%
India10.8%

See Wildlife Safari audiences in other countries

More Theme park audiences in Germany

Frequently asked questions

How many fans does Wildlife Safari have in Germany?

Wildlife Safari has an estimated audience of 370,501 people in Germany, concentrated in Thüringen and Bayern.

What is the gender split and age of Wildlife Safari fans?

46.1% of Wildlife Safari fans are female, 53.9% are male, with an average age of 45.5 years.

Which brands do Wildlife Safari fans like most?

Wildlife Safari fans show strongest brand affinity for Wolverine (comics) (19.5×), Medieval fantasy (33.31×), and Dog breed (2.26×) over the country average.

Where do Wildlife Safari fans live in Germany?

Wildlife Safari fans in Germany are most concentrated in Thüringen (reach 16,242), Bayern (reach 16,010), and Nordrhein-Westfalen (reach 15,574). These three regions account for the largest share of the active audience.

What other brands do Wildlife Safari fans also like?

Beyond Wildlife Safari itself, the audience over-indexes on Medieval fantasy (33.31×), Dog breed (2.26×), Progressive rock (2.8×), and Nurse education (4.02×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wildlife Safari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.