Wildlife Safari Audience in Germany

Wildlife Safari has an estimated audience of 370,501 people in Germany. 46.1% are female, 53.9% are male, average age 45.5. Top regions: Thüringen, Bayern, Nordrhein-Westfalen. Top brand affinities: Wolverine (comics), Medieval fantasy, Dog breed, Progressive rock, Nurse education.
The average Wildlife Safari fan in Germany is 45.5 years old, balanced, and lives primarily in Thüringen. The audience is concentrated in Thüringen, Bayern, Nordrhein-Westfalen. Top brand affinities include Wolverine (comics), Medieval fantasy, Dog breed, with strongest over-indexing on Wolverine (comics) (19.5× the country average). Demographically, the Wildlife Safari audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Theme park
Demographics of Wildlife Safari fans
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 45.5 |
| Estimated audience size | 370,501 |
Audience persona
The typical Wildlife Safari fan in Germany is balanced, around 45.5 years old, with strong Quality Awareness tendencies and a notable affinity for Wolverine (comics).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Thüringen | 16,242 | 1.72× |
| Bayern | 16,010 | 0.27× |
| Nordrhein-Westfalen | 15,574 | 0.19× |
| Sachsen-Anhalt | 15,452 | 1.61× |
| Rheinland-Pfalz | 15,091 | 0.81× |
| Mecklenburg-Vorpommern | 14,534 | 2.05× |
| Baden-Württemberg | 13,901 | 0.27× |
| Niedersachsen | 13,827 | 0.38× |
| Saarland | 13,791 | 3.03× |
| Sachsen | 13,131 | 0.72× |
| Schleswig-Holstein | 13,130 | 0.99× |
| Hessen | 10,364 | 0.37× |
| Berlin | 9,252 | 0.56× |
| Hamburg | 8,505 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wolverine (comics) | 19.5× | Literature |
| Medieval fantasy | 33.31× | Literature |
| Dog breed | 2.26× | Pets & Animals |
| Progressive rock | 2.8× | Music & Radio |
| Nurse education | 4.02× | Kids & Family |
| Oliver Kahn | 5.57× | Sports |
| Artistic inspiration | 1.82× | Arts & Culture |
| Unique Gifts | 1.91× | Shopping |
| Natural rubber | 3.18× | Cars & Mobility |
| Magazine (band) | 6.29× | Music & Radio |
| Hauser & Wirth | 10.45× | Arts & Culture |
| Captain Fantastic (film) | 9.86× | Movies & TV |
| CAC 40 | 1.57× | Business & Career |
| Collectable | 1.68× | Kids & Family |
| Birthday Gifts | 1.76× | Kids & Family |
| Stradivarius | 1.67× | Shopping |
| Corona (band) | 2.51× | Music & Radio |
| Kotka | 20× | Travel & Leisure |
| Urban horticulture | 1.55× | Home & Garden |
| Ermita | 15.76× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.62 |
| Travelling | THRILL | 2.53 |
| Pet Ownership | JOY | 2.27 |
| Sustainability | BALANCE | 2.21 |
| DIY Mentality | THRILL | 1.98 |
| Sports Activity | POWER | 1.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| United Kingdom | 12.3% |
| India | 10.8% |
See Wildlife Safari audiences in other countries
More Theme park audiences in Germany
- Disneyland (4,166,597)
- Walt Disney World (3,831,555)
- Serengeti Park (3,510,016)
- Rulantica (3,282,946)
- Hackescher Markt (3,030,000)
Frequently asked questions
How many fans does Wildlife Safari have in Germany?
Wildlife Safari has an estimated audience of 370,501 people in Germany, concentrated in Thüringen and Bayern.
What is the gender split and age of Wildlife Safari fans?
46.1% of Wildlife Safari fans are female, 53.9% are male, with an average age of 45.5 years.
Which brands do Wildlife Safari fans like most?
Wildlife Safari fans show strongest brand affinity for Wolverine (comics) (19.5×), Medieval fantasy (33.31×), and Dog breed (2.26×) over the country average.
Where do Wildlife Safari fans live in Germany?
Wildlife Safari fans in Germany are most concentrated in Thüringen (reach 16,242), Bayern (reach 16,010), and Nordrhein-Westfalen (reach 15,574). These three regions account for the largest share of the active audience.
What other brands do Wildlife Safari fans also like?
Beyond Wildlife Safari itself, the audience over-indexes on Medieval fantasy (33.31×), Dog breed (2.26×), Progressive rock (2.8×), and Nurse education (4.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wildlife Safari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.