Rascasse Audience Intelligence

Wildlife Safari Audience in Germany

A data profile of the people who buy, follow and care about Wildlife Safari in Germany — modelled from more than twelve digital signal sources. Wildlife Safari has an estimated audience of 370,501 people in Germany.

#21among Theme park in Germany#1369among POI in Germany#1192in Travel & Leisure

The average Wildlife Safari fan in Germany is 45.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Windsurfing, Safari, Hasselblad, with strongest over-indexing on Windsurfing (12.43× the country average).

Demographically, the Wildlife Safari audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.

The typical Wildlife Safari fan in Germany is balanced, around 45.5 years old, with strong Quality Awareness tendencies and a notable affinity for Windsurfing.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wildlife Safari profile in Germany.

Audience size
371K
in Germany
Gender
46.1%♀
53.9% male
Age
45.5
average years
Country rank
#14903
POI in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wildlife Safari fans

46.1% are female, 53.9% are male, average age 45.5.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Wildlife Safari audience in Germany
MetricValue
Female46.1%
Male53.9%
Average age45.5
Estimated audience size370,501
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Wildlife Safari audience in Germany
Age bracketShare%
16-195%
20-2911%
30-3924%
40-4934%
50+26%
Fig. 04

Worldwide distribution

9.1%

of the worldwide Wildlife Safari audience comes from Germany.

Worldwide audience distribution share by country for Wildlife Safari
CountryShare
United States17.9%
United Kingdom12.3%
India10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wildlife Safari audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wildlife Safari fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~6K1.37×
02Mecklenburg-Vorpommern~8K1.20×
03Thüringen~10K1.12×
04Sachsen-Anhalt~10K1.11×
05Schleswig-Holstein~10K1.00×
06Hamburg~8K1.00×
07Rheinland-Pfalz~20K0.97×
08Sachsen~20K0.95×
09Berlin~20K0.92×
10Niedersachsen~30K0.89×
11Hessen~30K0.89×
12Baden-Württemberg~40K0.87×
13Bayern~50K0.85×
14Nordrhein-Westfalen~70K0.84×
Fig. 06

Affinity by region

Affinity by region — Wildlife Safari, Germany
0.84×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wildlife Safari audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wildlife Safari audience
#·InterestCategoryAffinity×
01Brisbane LionsSports73.46×
02HasselbladTechnology & Electronics28.93×
03Portishead (band)Music & Radio28.87×
04Zoom lensTechnology & Electronics27.46×
05Bleacher ReportSports22.46×
06Sports IllustratedSports21.77×
07PentaxTechnology & Electronics20.90×
08Single-lens reflex cameraTechnology & Electronics18.25×
09SafariTravel & Leisure16.63×
10HertzCars & Mobility15.49×
11Casey AffleckMovies & TV13.61×
12WindsurfingSports12.43×
13NikonTechnology & Electronics10.86×
14CanonTechnology & Electronics9.65×
15Video editingTechnology & Electronics8.81×
16BirdwatchingPets & Animals8.01×
17Travel agencyTravel & Leisure6.73×
18Cultural heritagePolitics & Society5.99×
19Political scienceBusiness & Career4.42×
20TagesschauMovies & TV2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wildlife Safari audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wildlife Safari audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.38×
TravellingTHRILL2.26×
SustainabilityBALANCE2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wildlife Safari audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.61×
CreativityOPEN0.83×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wildlife Safari have in Germany?

Wildlife Safari has an estimated audience of 370,501 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wildlife Safari fans?

46.1% of Wildlife Safari fans are female, 53.9% are male, with an average age of 45.5 years.

03

Which brands do Wildlife Safari fans like most?

Wildlife Safari fans show strongest brand affinity for Windsurfing (12.43×), Safari (16.63×), and Hasselblad (28.93×) over the country average.

04

Where do Wildlife Safari fans live in Germany?

Wildlife Safari fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Wildlife Safari fans also like?

Beyond Wildlife Safari itself, the audience over-indexes on Safari (16.63×), Hasselblad (28.93×), Zoom lens (27.46×), and Single-lens reflex camera (18.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Theme park audiences in Germany

See Wildlife Safari audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wildlife Safari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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