Birdwatching Audience in Germany
Birdwatching has an estimated audience of 1,446,082 people in Germany. 60.6% are female, 39.4% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Natural World, Landscape photography, Wildlife photography, Sports, Nature photography.
The average Birdwatching fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Natural World, Landscape photography, Wildlife photography, with strongest over-indexing on Natural World (4.2× the country average). Demographically, the Birdwatching audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Birdwatching fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 36.1 |
| Estimated audience size | 1,446,082 |
Audience persona
The typical Birdwatching fan in Germany is more female, around 36.1 years old, with strong Sustainability tendencies and a notable affinity for Natural World.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 264,928 | 0.84× |
| Bayern | 223,282 | 0.96× |
| Niedersachsen | 176,964 | 1.26× |
| Baden-Württemberg | 153,432 | 0.78× |
| Schleswig-Holstein | 102,420 | 1.97× |
| Hessen | 91,579 | 0.83× |
| Rheinland-Pfalz | 58,369 | 0.81× |
| Berlin | 55,856 | 0.86× |
| Sachsen | 54,919 | 0.77× |
| Brandenburg | 44,593 | 0.99× |
| Mecklenburg-Vorpommern | 40,571 | 1.47× |
| Hamburg | 34,768 | 1.06× |
| Thüringen | 27,579 | 0.75× |
| Sachsen-Anhalt | 25,793 | 0.69× |
| Bremen | 16,598 | 1.34× |
| Saarland | 10,842 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural World | 4.2× | Fashion & Accessoires |
| Landscape photography | 4.79× | Technology & Electronics |
| Wildlife photography | 5× | Technology & Electronics |
| Sports | 1.91× | Sports |
| Nature photography | 3.62× | Technology & Electronics |
| Arts and music | 1.74× | Arts & Culture |
| Harry Potter | 1.91× | Movies & TV |
| Outdoor Photographer | 4.38× | Arts & Culture |
| Dog collar | 3.65× | Pets & Animals |
| National Geographic (magazine) | 9.52× | Travel & Leisure |
| Unique Gifts | 4.47× | Shopping |
| Tagesschau | 1.96× | Movies & TV |
| Wildlife | 2.99× | Travel & Leisure |
| Music | 1.55× | Business & Career |
| Travel photography | 3.38× | Technology & Electronics |
| Gardener | 3.44× | Home & Garden |
| Stranger Things | 2.98× | Movies & TV |
| Adventure | 2.5× | Travel & Leisure |
| Dog health | 3.44× | Pets & Animals |
| Cat play and toys | 3.77× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.06 |
| Travelling | THRILL | 1.94 |
| DIY Mentality | THRILL | 1.75 |
| Sports Activity | POWER | 1.62 |
| Pet Ownership | JOY | 1.59 |
| Luxury Orientation | PREMIUM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 8.2% |
| Japan | 7.1% |
See Birdwatching audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Birdwatching have in Germany?
Birdwatching has an estimated audience of 1,446,082 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Birdwatching fans?
60.6% of Birdwatching fans are female, 39.4% are male, with an average age of 36.1 years.
Which brands do Birdwatching fans like most?
Birdwatching fans show strongest brand affinity for Natural World (4.2×), Landscape photography (4.79×), and Wildlife photography (5×) over the country average.
Where do Birdwatching fans live in Germany?
Birdwatching fans in Germany are most concentrated in Nordrhein-Westfalen (reach 264,928), Bayern (reach 223,282), and Niedersachsen (reach 176,964). These three regions account for the largest share of the active audience.
What other brands do Birdwatching fans also like?
Beyond Birdwatching itself, the audience over-indexes on Landscape photography (4.79×), Wildlife photography (5×), Sports (1.91×), and Nature photography (3.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Birdwatching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.