Rascasse Audience Intelligence

Birdwatching Audience in Germany

A data profile of the people who buy, follow and care about Birdwatching in Germany — modelled from more than twelve digital signal sources. Birdwatching has an estimated audience of 1,446,082 people in Germany.

#2467among Topic in Germany#118in Pets & Animals

The average Birdwatching fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Landscape photography, Wildlife photography, Sports, with strongest over-indexing on Landscape photography (4.79× the country average).

Demographically, the Birdwatching audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Birdwatching fan in Germany is more female, around 36.1 years old, with strong Pet Ownership tendencies and a notable affinity for Landscape photography.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Birdwatching profile in Germany.

Audience size
1.4M
in Germany
Gender
60.6%♀
39.4% male
Age
36.1
average years
Country rank
#4619
Topic in Germany
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Birdwatching fans

60.6% are female, 39.4% are male, average age 36.1.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Birdwatching audience in Germany
MetricValue
Female60.6%
Male39.4%
Average age36.1
Estimated audience size1,446,082
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Birdwatching audience in Germany
Age bracketShare%
16-1928%
20-2920%
30-3917%
40-4919%
50+15%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Birdwatching audience comes from Germany.

Worldwide audience distribution share by country for Birdwatching
CountryShare
United States27.7%
United Kingdom8.2%
Japan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Birdwatching audience in Germany is strongest.

Fig. 05

Top regions by affinity

Birdwatching fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~100K2.70×
02Mecklenburg-Vorpommern~30K1.25×
03Hamburg~40K1.24×
04Bremen~10K1.21×
05Niedersachsen~200K1.15×
06Hessen~100K1.05×
07Bayern~200K0.97×
08Brandenburg~40K0.94×
09Saarland~20K0.91×
10Thüringen~30K0.88×
11Berlin~50K0.84×
12Sachsen-Anhalt~30K0.83×
13Nordrhein-Westfalen~300K0.81×
14Rheinland-Pfalz~60K0.78×
15Sachsen~60K0.78×
16Baden-Württemberg~100K0.74×
Fig. 06

Affinity by region

Affinity by region — Birdwatching, Germany
0.74×1.00×2.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Birdwatching audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Birdwatching audience
#·InterestCategoryAffinity×
01National Geographic (magazine)Travel & Leisure9.52×
02Wildlife photographyTechnology & Electronics5.00×
03Landscape photographyTechnology & Electronics4.79×
04Unique GiftsShopping4.47×
05Happy New Year (2014 film)Movies & TV4.42×
06Outdoor PhotographerArts & Culture4.38×
07Dog collarPets & Animals3.65×
08Nature photographyTechnology & Electronics3.62×
09GardenerHome & Garden3.44×
10Dog healthPets & Animals3.44×
11Travel photographyTechnology & Electronics3.38×
12HugendubelShopping3.11×
13WildlifeTravel & Leisure2.99×
14Stranger ThingsMovies & TV2.98×
15AdventureTravel & Leisure2.50×
16TagesschauMovies & TV1.96×
17SportsSports1.91×
18Harry PotterMovies & TV1.91×
19Arts and musicArts & Culture1.74×
20MusicBusiness & Career1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Birdwatching audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Birdwatching audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.33×
ExtroversionTHRILL2.24×
MindfulnessBALANCE2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Birdwatching audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.64×
Social Media UsageJOY0.88×
DIY MentalityTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Birdwatching have in Germany?

Birdwatching has an estimated audience of 1,446,082 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Birdwatching fans?

60.6% of Birdwatching fans are female, 39.4% are male, with an average age of 36.1 years.

03

Which brands do Birdwatching fans like most?

Birdwatching fans show strongest brand affinity for Landscape photography (4.79×), Wildlife photography (5×), and Sports (1.91×) over the country average.

04

Where do Birdwatching fans live in Germany?

Birdwatching fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Niedersachsen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Birdwatching fans also like?

Beyond Birdwatching itself, the audience over-indexes on Wildlife photography (5×), Sports (1.91×), Nature photography (3.62×), and Arts and music (1.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Birdwatching audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Birdwatching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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