Rascasse Audience Intelligence

Wildlife photography Audience in Germany

A data profile of the people who buy, follow and care about Wildlife photography in Germany — modelled from more than twelve digital signal sources. Wildlife photography has an estimated audience of 6,128,007 people in Germany.

#480among Topic in Germany#44in Technology & Electronics

The average Wildlife photography fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wildlife, Tagesschau, Outdoor Photographer, with strongest over-indexing on Wildlife (3.01× the country average).

Demographically, the Wildlife photography audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Travelling, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wildlife photography fan in Germany is more female, around 38.4 years old, with strong Travelling tendencies and a notable affinity for Wildlife.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wildlife photography profile in Germany.

Audience size
6.1M
in Germany
Gender
57.3%♀
42.7% male
Age
38.4
average years
Country rank
#773
Topic in Germany
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wildlife photography fans

57.3% are female, 42.7% are male, average age 38.4.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Wildlife photography audience in Germany
MetricValue
Female57.3%
Male42.7%
Average age38.4
Estimated audience size6,128,007
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Wildlife photography audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4921%
50+17%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Wildlife photography audience comes from Germany.

Worldwide audience distribution share by country for Wildlife photography
CountryShare
United States16.6%
Japan11.9%
China8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wildlife photography audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wildlife photography fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~300K1.36×
02Niedersachsen~800K1.27×
03Rheinland-Pfalz~300K1.12×
04Mecklenburg-Vorpommern~100K1.10×
05Saarland~80K1.06×
06Brandenburg~200K1.04×
07Bremen~50K1.02×
08Thüringen~200K1.01×
09Baden-Württemberg~800K0.99×
10Hessen~500K0.99×
11Bayern~1M0.97×
12Nordrhein-Westfalen~1.5M0.95×
13Sachsen~300K0.95×
14Sachsen-Anhalt~100K0.90×
15Hamburg~100K0.83×
16Berlin~200K0.73×
Fig. 06

Affinity by region

Affinity by region — Wildlife photography, Germany
0.73×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wildlife photography audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wildlife photography audience
#·InterestCategoryAffinity×
01Outdoor PhotographerArts & Culture3.24×
02WildlifeTravel & Leisure3.01×
03Backpacking (travel)Travel & Leisure2.85×
04Outdoor enthusiastSports2.56×
05Travel AdventuresTravel & Leisure2.47×
06HugendubelShopping2.32×
07Street photographyTechnology & Electronics2.31×
08Digital photographyBusiness & Career2.12×
09Horse trainingPets & Animals2.04×
10AdventureTravel & Leisure2.01×
11Dog loversPets & Animals1.93×
12Dog foodPets & Animals1.91×
13KittenPets & Animals1.87×
14Horse breedingPets & Animals1.87×
15VacationsTravel & Leisure1.85×
16Dog walkingPets & Animals1.85×
17Animal welfarePolitics & Society1.77×
18AirbnbTravel & Leisure1.72×
19TagesschauMovies & TV1.71×
20Self-loveHealth1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wildlife photography audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wildlife photography audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.52×
SustainabilityBALANCE1.41×
Pet OwnershipJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wildlife photography audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.79×
Convenience OrientationPREMIUM0.83×
Career OrientationPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wildlife photography have in Germany?

Wildlife photography has an estimated audience of 6,128,007 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wildlife photography fans?

57.3% of Wildlife photography fans are female, 42.7% are male, with an average age of 38.4 years.

03

Which brands do Wildlife photography fans like most?

Wildlife photography fans show strongest brand affinity for Wildlife (3.01×), Tagesschau (1.71×), and Outdoor Photographer (3.24×) over the country average.

04

Where do Wildlife photography fans live in Germany?

Wildlife photography fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Wildlife photography fans also like?

Beyond Wildlife photography itself, the audience over-indexes on Tagesschau (1.71×), Outdoor Photographer (3.24×), Travel Adventures (2.47×), and Adventure (2.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Wildlife photography audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wildlife photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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