Wildlife photography Audience in Germany
Wildlife photography has an estimated audience of 6,128,007 people in Germany. 57.3% are female, 42.7% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wildlife, Tagesschau, Outdoor Photographer, Travel Adventures, Adventure.
The average Wildlife photography fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wildlife, Tagesschau, Outdoor Photographer, with strongest over-indexing on Wildlife (3.01× the country average). Demographically, the Wildlife photography audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Wildlife photography fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 38.4 |
| Estimated audience size | 6,128,007 |
Audience persona
The typical Wildlife photography fan in Germany is more female, around 38.4 years old, with strong Travelling tendencies and a notable affinity for Wildlife.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,292,818 | 0.96× |
| Bayern | 940,021 | 0.95× |
| Baden-Württemberg | 831,342 | 0.99× |
| Niedersachsen | 790,784 | 1.33× |
| Hessen | 469,015 | 1× |
| Rheinland-Pfalz | 367,454 | 1.2× |
| Schleswig-Holstein | 326,992 | 1.49× |
| Sachsen | 281,524 | 0.94× |
| Brandenburg | 197,091 | 1.04× |
| Berlin | 189,004 | 0.69× |
| Thüringen | 155,294 | 0.99× |
| Mecklenburg-Vorpommern | 134,295 | 1.15× |
| Sachsen-Anhalt | 122,717 | 0.77× |
| Hamburg | 107,587 | 0.78× |
| Saarland | 73,713 | 0.98× |
| Bremen | 38,580 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wildlife | 3.01× | Travel & Leisure |
| Tagesschau | 1.71× | Movies & TV |
| Outdoor Photographer | 3.24× | Arts & Culture |
| Travel Adventures | 2.47× | Travel & Leisure |
| Adventure | 2.01× | Travel & Leisure |
| Outdoor enthusiast | 2.56× | Sports |
| Airbnb | 1.72× | Travel & Leisure |
| Vacations | 1.85× | Travel & Leisure |
| Backpacking (travel) | 2.85× | Travel & Leisure |
| Animal welfare | 1.77× | Politics & Society |
| Dog food | 1.91× | Pets & Animals |
| Street photography | 2.31× | Technology & Electronics |
| Digital photography | 2.12× | Business & Career |
| Dog lovers | 1.93× | Pets & Animals |
| Dog walking | 1.85× | Pets & Animals |
| Horse training | 2.04× | Pets & Animals |
| Kitten | 1.87× | Pets & Animals |
| Horse breeding | 1.87× | Pets & Animals |
| Self-love | 1.63× | Health |
| Documentary photography | 3.06× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.98 |
| Sustainability | BALANCE | 1.72 |
| DIY Mentality | THRILL | 1.55 |
| Sports Activity | POWER | 1.45 |
| Luxury Orientation | PREMIUM | 1.27 |
| Mindfulness | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 11.9% |
| China | 8.0% |
See Wildlife photography audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wildlife photography have in Germany?
Wildlife photography has an estimated audience of 6,128,007 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wildlife photography fans?
57.3% of Wildlife photography fans are female, 42.7% are male, with an average age of 38.4 years.
Which brands do Wildlife photography fans like most?
Wildlife photography fans show strongest brand affinity for Wildlife (3.01×), Tagesschau (1.71×), and Outdoor Photographer (3.24×) over the country average.
Where do Wildlife photography fans live in Germany?
Wildlife photography fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,292,818), Bayern (reach 940,021), and Baden-Württemberg (reach 831,342). These three regions account for the largest share of the active audience.
What other brands do Wildlife photography fans also like?
Beyond Wildlife photography itself, the audience over-indexes on Tagesschau (1.71×), Outdoor Photographer (3.24×), Travel Adventures (2.47×), and Adventure (2.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wildlife photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.