A data profile of the people who buy, follow and care about Wildlife photography in United Kingdom — modelled from more than twelve digital signal sources. Wildlife photography has an estimated audience of 5,907,384 people in United Kingdom.
The average Wildlife photography fan in United Kingdom is 43.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Landscape photography, Wildlife, Outdoor Photographer, with strongest over-indexing on Landscape photography (4.48× the country average).
Demographically, the Wildlife photography audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Travelling, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Wildlife photography fan in United Kingdom is more female, around 43.3 years old, with strong Travelling tendencies and a notable affinity for Landscape photography.
The key figures that characterise the Wildlife photography profile in United Kingdom.
57.9% are female, 42.1% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 43.3 |
| Estimated audience size | 5,907,384 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 33% |
of the worldwide Wildlife photography audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 11.9% |
| China | 8.0% |
Where the Wildlife photography audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~700K | 1.39× | |
| 02 | East of England | ~600K | 1.19× | |
| 03 | Scotland | ~600K | 1.18× | |
| 04 | East Midlands | ~500K | 1.14× | |
| 05 | Wales | ~400K | 1.12× | |
| 06 | South East | ~900K | 1.11× | |
| 07 | North West | ~600K | 0.97× | |
| 08 | Greater London | ~700K | 0.94× | |
| 09 | Northern Ireland | ~200K | 0.91× | |
| 10 | North East | ~200K | 0.85× | |
| 11 | England | ~4.5M | 0.79× | |
| 12 | Yorkshire and the Humber | ~400K | 0.75× | |
| 13 | West Midlands | ~200K | 0.74× |
The strongest cross-interests of the Wildlife photography audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outdoor Photographer | Arts & Culture | 4.57× | ||
| 02 | Landscape photography | Technology & Electronics | 4.48× | ||
| 03 | Documentary photography | Technology & Electronics | 4.16× | ||
| 04 | National Geographic (magazine) | Travel & Leisure | 4.12× | ||
| 05 | Travel photography | Technology & Electronics | 3.93× | ||
| 06 | Birdwatching | Pets & Animals | 3.58× | ||
| 07 | Outdoor enthusiast | Sports | 2.58× | ||
| 08 | Travel Adventures | Travel & Leisure | 2.58× | ||
| 09 | Wildlife | Travel & Leisure | 2.30× | ||
| 10 | Landscape | Travel & Leisure | 2.29× | ||
| 11 | Digital photography | Business & Career | 2.12× | ||
| 12 | Self care | Health | 1.86× | ||
| 13 | Google Drive | Technology & Electronics | 1.83× | ||
| 14 | Photographer | Technology & Electronics | 1.74× | ||
| 15 | David Attenborough | Movies & TV | 1.73× | ||
| 16 | Google Docs | Internet & Social Media | 1.64× | ||
| 17 | Vacations | Travel & Leisure | 1.63× | ||
| 18 | Animal welfare | Politics & Society | 1.63× | ||
| 19 | Charity and causes | Business & Career | 1.61× | ||
| 20 | Parenting | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.76× | |
| Sustainability | BALANCE | 1.43× | |
| Mindfulness | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Tradition | CONSERVATISM | 0.87× | |
| Quality Awareness | PREMIUM | 0.88× |
Wildlife photography has an estimated audience of 5,907,384 people in United Kingdom, concentrated in England and South East.
57.9% of Wildlife photography fans are female, 42.1% are male, with an average age of 43.3 years.
Wildlife photography fans show strongest brand affinity for Landscape photography (4.48×), Wildlife (2.3×), and Outdoor Photographer (4.57×) over the country average.
Wildlife photography fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~900K), and Greater London (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Wildlife photography itself, the audience over-indexes on Wildlife (2.3×), Outdoor Photographer (4.57×), Travel photography (3.93×), and Outdoor enthusiast (2.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Wildlife photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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