A data profile of the people who buy, follow and care about Landscape in United Kingdom — modelled from more than twelve digital signal sources. Landscape has an estimated audience of 6,904,762 people in United Kingdom.
The average Landscape fan in United Kingdom is 43.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Ornamental plant, Screwfix, Do it yourself (DIY), with strongest over-indexing on Ornamental plant (3× the country average).
Demographically, the Landscape audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Travelling, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Landscape fan in United Kingdom is more female, around 43.6 years old, with strong Travelling tendencies and a notable affinity for Ornamental plant.
The key figures that characterise the Landscape profile in United Kingdom.
59.9% are female, 40.1% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 43.6 |
| Estimated audience size | 6,904,762 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Landscape audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 6.2% |
| United Kingdom | 6.0% |
Where the Landscape audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.33× | |
| 02 | Yorkshire and the Humber | ~700K | 1.31× | |
| 03 | Wales | ~500K | 1.29× | |
| 04 | South East | ~1M | 1.15× | |
| 05 | South West | ~600K | 0.99× | |
| 06 | England | ~5M | 0.95× | |
| 07 | North East | ~300K | 0.95× | |
| 08 | East of England | ~600K | 0.93× | |
| 09 | Scotland | ~600K | 0.89× | |
| 10 | East Midlands | ~400K | 0.88× | |
| 11 | Northern Ireland | ~200K | 0.88× | |
| 12 | North West | ~400K | 0.52× |
The strongest cross-interests of the Landscape audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wood carving | Home & Garden | 4.07× | ||
| 02 | Ornamental plant | Home & Garden | 3.00× | ||
| 03 | Forestry | Home & Garden | 2.60× | ||
| 04 | Starter home | Home & Garden | 2.52× | ||
| 05 | Real property | Home & Garden | 2.48× | ||
| 06 | Mobile home | Cars & Mobility | 2.39× | ||
| 07 | Wildlife photography | Technology & Electronics | 2.29× | ||
| 08 | Hot tub | Home & Garden | 2.11× | ||
| 09 | Luxury real estate | Business & Career | 2.11× | ||
| 10 | Refrigerator | Home & Garden | 1.88× | ||
| 11 | Digital photography | Business & Career | 1.87× | ||
| 12 | Screwfix | Home & Garden | 1.86× | ||
| 13 | Local food | Food & Beverages | 1.81× | ||
| 14 | Wikipedia | Internet & Social Media | 1.79× | ||
| 15 | Contemporary art | Arts & Culture | 1.77× | ||
| 16 | EasyJet | Travel & Leisure | 1.58× | ||
| 17 | Toolstation | Home & Garden | 1.55× | ||
| 18 | Museum | Arts & Culture | 1.55× | ||
| 19 | Hobby | Home & Garden | 1.54× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.46× | |
| Sustainability | BALANCE | 1.44× | |
| DIY Mentality | THRILL | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.91× | |
| Family Orientation | CONSERVATISM | 0.95× | |
| Spirituality | BALANCE | 0.96× |
Landscape has an estimated audience of 6,904,762 people in United Kingdom, concentrated in England and South East.
59.9% of Landscape fans are female, 40.1% are male, with an average age of 43.6 years.
Landscape fans show strongest brand affinity for Ornamental plant (3×), Screwfix (1.86×), and Do it yourself (DIY) (1.53×) over the country average.
Landscape fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Landscape itself, the audience over-indexes on Screwfix (1.86×), Do it yourself (DIY) (1.53×), Starter home (2.52×), and Mobile home (2.39×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Landscape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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