A data profile of the people who buy, follow and care about Landscape in Italy — modelled from more than twelve digital signal sources. Landscape has an estimated audience of 7,056,103 people in Italy.
Landscape has an estimated audience of 7,056,103 people in Italy. 56.2% are female, 43.8% are male, average age 41.4. Top brand affinities: Modern architecture, Wikipedia, Master of Business Administration, Singer-songwriter, Adriatic Sea.
Top brand affinities include Modern architecture, Wikipedia, Master of Business Administration, with strongest over-indexing on Modern architecture (3.94× the country average).
Demographically, the Landscape audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Design Affinity, Indulgence.
The typical Landscape fan in Italy is more female, around 41.4 years old, with strong Design Affinity tendencies and a notable affinity for Modern architecture.
The key figures that characterise the Landscape profile in Italy.
56.2% are female, 43.8% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 41.4 |
| Estimated audience size | 7,056,103 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Landscape audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 6.2% |
| United Kingdom | 6.0% |
The strongest cross-interests of the Landscape audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Modern architecture | Arts & Culture | 3.94× | ||
| 02 | Master of Business Administration | Business & Career | 3.19× | ||
| 03 | Modern furniture | Home & Garden | 2.67× | ||
| 04 | Wikipedia | Internet & Social Media | 2.34× | ||
| 05 | Obi (store) | Shopping | 2.32× | ||
| 06 | Adriatic Sea | Travel & Leisure | 2.29× | ||
| 07 | Travel website | Travel & Leisure | 1.91× | ||
| 08 | Luxury real estate | Business & Career | 1.83× | ||
| 09 | Wine cellar | Food & Beverages | 1.82× | ||
| 10 | Cultural heritage | Politics & Society | 1.80× | ||
| 11 | Singer-songwriter | Music & Radio | 1.76× | ||
| 12 | Animal rights | Politics & Society | 1.75× | ||
| 13 | Art exhibition | Arts & Culture | 1.71× | ||
| 14 | Real property | Home & Garden | 1.70× | ||
| 15 | Digital photography | Business & Career | 1.63× | ||
| 16 | EasyJet | Travel & Leisure | 1.59× | ||
| 17 | Wine tasting | Food & Beverages | 1.56× | ||
| 18 | Champagne | Food & Beverages | 1.56× | ||
| 19 | Financial services | Business & Career | 1.54× | ||
| 20 | Travel photography | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.42× | |
| Indulgence | JOY | 1.38× | |
| Travelling | THRILL | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Need for Security | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Landscape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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