Rascasse Audience Intelligence

Landscape Audience in Germany

A data profile of the people who buy, follow and care about Landscape in Germany — modelled from more than twelve digital signal sources. Landscape has an estimated audience of 3,962,673 people in Germany.

#925among Topic in Germany#121in Travel & Leisure

The average Landscape fan in Germany is 37.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ornamental plant, Digital photography, Tagesschau, with strongest over-indexing on Ornamental plant (3.93× the country average).

Demographically, the Landscape audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Travelling, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Landscape fan in Germany is balanced, around 37.8 years old, with strong Travelling tendencies and a notable affinity for Ornamental plant.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Landscape profile in Germany.

Audience size
4M
in Germany
Gender
54.6%♀
45.4% male
Age
37.8
average years
Country rank
#1492
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Landscape fans

54.6% are female, 45.4% are male, average age 37.8.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Landscape audience in Germany
MetricValue
Female54.6%
Male45.4%
Average age37.8
Estimated audience size3,962,673
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Landscape audience in Germany
Age bracketShare%
16-1922%
20-2920%
30-3920%
40-4922%
50+15%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Landscape audience comes from Germany.

Worldwide audience distribution share by country for Landscape
CountryShare
United States22.8%
Italy6.2%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Landscape audience in Germany is strongest.

Fig. 05

Top regions by affinity

Landscape fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~200K1.20×
02Bremen~40K1.18×
03Thüringen~100K1.17×
04Nordrhein-Westfalen~1M1.16×
05Brandenburg~100K1.13×
06Niedersachsen~400K1.10×
07Mecklenburg-Vorpommern~80K1.05×
08Sachsen-Anhalt~100K0.99×
09Baden-Württemberg~500K0.98×
10Saarland~40K0.92×
11Bayern~600K0.91×
12Berlin~200K0.90×
13Rheinland-Pfalz~200K0.88×
14Hessen~300K0.87×
15Schleswig-Holstein~100K0.84×
16Hamburg~70K0.83×
Fig. 06

Affinity by region

Affinity by region — Landscape, Germany
0.83×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Landscape audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Landscape audience
#·InterestCategoryAffinity×
01IittalaHome & Garden8.05×
02Jamie DornanMovies & TV7.67×
03Travel BloggerTravel & Leisure5.67×
04FloristryHome & Garden5.53×
05HellwegHome & Garden4.83×
06Ornamental plantHome & Garden3.93×
07Digital photographyBusiness & Career3.76×
08Real propertyHome & Garden3.76×
09HouseplantHome & Garden3.14×
10Crime fictionLiterature3.14×
11Ski resortTravel & Leisure2.87×
12Backpacking (travel)Travel & Leisure2.84×
13LivemusicMusic & Radio2.27×
14FocusNews2.22×
15KitchenHome & Garden1.96×
16TagesschauMovies & TV1.91×
17Netto Marken-DiscountShopping1.74×
18HornbachShopping1.73×
19Do it yourself (DIY)Home & Garden1.60×
20AirbnbTravel & Leisure1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Landscape audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Landscape audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.17×
ExtroversionTHRILL1.65×
Quality AwarenessPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Landscape audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.95×
Price SensitivityPREMIUM0.96×
Convenience OrientationPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Landscape have in Germany?

Landscape has an estimated audience of 3,962,673 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Landscape fans?

54.6% of Landscape fans are female, 45.4% are male, with an average age of 37.8 years.

03

Which brands do Landscape fans like most?

Landscape fans show strongest brand affinity for Ornamental plant (3.93×), Digital photography (3.76×), and Tagesschau (1.91×) over the country average.

04

Where do Landscape fans live in Germany?

Landscape fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Landscape fans also like?

Beyond Landscape itself, the audience over-indexes on Digital photography (3.76×), Tagesschau (1.91×), Floristry (5.53×), and Travel Blogger (5.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Landscape audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Landscape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →