Landscape Audience in Germany
Landscape has an estimated audience of 3,962,673 people in Germany. 54.6% are female, 45.4% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ornamental plant, Tagesschau, Real property, Western Union, Pets.
The average Landscape fan in Germany is 37.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ornamental plant, Tagesschau, Real property, with strongest over-indexing on Ornamental plant (4.72× the country average). Demographically, the Landscape audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Travelling, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Landscape fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 37.8 |
| Estimated audience size | 3,962,673 |
Audience persona
The typical Landscape fan in Germany is balanced, around 37.8 years old, with strong Travelling tendencies and a notable affinity for Ornamental plant.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,021,083 | 1.18× |
| Bayern | 570,632 | 0.9× |
| Baden-Württemberg | 545,192 | 1.01× |
| Niedersachsen | 443,482 | 1.15× |
| Hessen | 245,721 | 0.81× |
| Sachsen | 244,407 | 1.26× |
| Rheinland-Pfalz | 169,867 | 0.86× |
| Berlin | 160,407 | 0.91× |
| Brandenburg | 134,922 | 1.1× |
| Thüringen | 119,119 | 1.18× |
| Schleswig-Holstein | 116,130 | 0.82× |
| Sachsen-Anhalt | 101,620 | 0.99× |
| Mecklenburg-Vorpommern | 80,154 | 1.06× |
| Hamburg | 73,874 | 0.82× |
| Saarland | 43,240 | 0.89× |
| Bremen | 36,510 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ornamental plant | 4.72× | Home & Garden |
| Tagesschau | 2.39× | Movies & TV |
| Real property | 5.56× | Home & Garden |
| Western Union | 4.61× | Business & Career |
| Pets | 1.76× | Pets & Animals |
| Livemusic | 3× | Music & Radio |
| Spiegel Online | 1.97× | News |
| Dailymotion | 6.33× | Movies & TV |
| Do it yourself (DIY) | 1.95× | Home & Garden |
| Automobiles | 1.72× | Cars & Mobility |
| Saturn (store) | 2.73× | Shopping |
| Houseplant | 3.11× | Home & Garden |
| Pet store | 2.72× | Pets & Animals |
| Transfermarkt | 2.14× | Sports |
| Digital photography | 2.62× | Business & Career |
| Airbnb | 1.77× | Travel & Leisure |
| Travel Blogger | 4.89× | Travel & Leisure |
| Netto Marken-Discount | 1.6× | Shopping |
| Renovation | 2.05× | Home & Garden |
| Natural foods | 2.89× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.69 |
| DIY Mentality | THRILL | 1.64 |
| Sustainability | BALANCE | 1.56 |
| Pet Ownership | JOY | 1.49 |
| Indulgence | JOY | 1.44 |
| Sports Activity | POWER | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 6.2% |
| United Kingdom | 6.0% |
See Landscape audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Landscape have in Germany?
Landscape has an estimated audience of 3,962,673 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Landscape fans?
54.6% of Landscape fans are female, 45.4% are male, with an average age of 37.8 years.
Which brands do Landscape fans like most?
Landscape fans show strongest brand affinity for Ornamental plant (4.72×), Tagesschau (2.39×), and Real property (5.56×) over the country average.
Where do Landscape fans live in Germany?
Landscape fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,021,083), Bayern (reach 570,632), and Baden-Württemberg (reach 545,192). These three regions account for the largest share of the active audience.
What other brands do Landscape fans also like?
Beyond Landscape itself, the audience over-indexes on Tagesschau (2.39×), Real property (5.56×), Western Union (4.61×), and Pets (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Landscape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.